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Creating an Experiential
E-Business
Session at
24 April 2015
We will talk about…
• What is ecommerce
• E-tailer / e-marketplace
• Key ingredients
• Accessibility
• Tools
Nuggets of in...
So what is ecommerce anyway…
Buying and selling of products over the
internet
3
I would say…
Any transaction that is completed solely or
for the most part through electronic means
can be considered e-co...
E-tailer vs e-marketplace
In simple terms:
E-tailer is your regular shop…
Can only work as a B2B or B2C platform
E-marketp...
Examples
6
Ecommerce today
Some interesting facts and figures
Global B2C revenues
1,058
1,233
1,471
1,700
1,922
2,143
2,356
2012 2013 2014 2015* 2016* 2017* 2018*
Sales in billions of ...
Mobile % of Global EcommerceTransactions
23%
30%
35%
40%
H1 2014 H2 2014 H1 2015* H2 2015*
Supported by growing number of ...
Ecommerce in Pakistan
• Suggested revenue of $35 million last year
• Investors suggest this can grow to more than $100 mil...
What does this say?
• Large population, most of it unserved
• Many business areas to be explored
• Different needs of peop...
Key ingredients
The things that make it all happen
Vision
The business objective
What do you want to do
Where do you want to be
No matter what you do… don’t change this
13
Strategy
How will you achieve the objective
This is your working plan, a step by step guide for your business
Serves as a ...
Product / offer
What
Why
How
When
15
Price
What is the right price?
It is the price the customer is willing to pay…
A price is a combination of
Value of the go...
Payment
•While the world conveniently uses cards and the likes of
PayPal
•The Middle East and South Asian region prefers C...
For the most part…
• Values
• Economic conditions
• Education
• Rules and regulations
18
Though the fact is…
• There are more innovative options being explored
• The un-banked being converted to banking customer...
Creating more opportunities
(and this is all without the Chinese investments)
Multiple companies involved in creating new ...
Logistics
• Begins with your product and your business model
• E-tailers have to bulk purchase and storage
• E-marketplace...
Most important --- Experience!
User interface
Speed of the website
Product range
Correct pricing and offers
Simple communi...
Experience
• Promise
• Value
• Quality
• Reward
• Service
23
Accessibility
Where and how to make your presence most effective
Data usage
• More than 25 million internet users
• More than 12 million 3G / 4G subscribers (GPRS / EDGE – 3-4 million)
• ...
Mobile phone imports
More than $465 million till February, in 2014-15
Approx. 6.7 million handsets at an average of PKR 7,...
Mobile segmentation
84% free apps vs 16% purchased apps
Free apps include:
• Absolutely free apps (no ads)
• Freemium apps...
Weapon of choice
Responsive and compatible website
Mobile app for all 3 platforms (at least)
Integrated with 3rd party too...
Engagement
•Understand audience and preferences
•Speak in their tongue, make them feel at home
•Avoid spamming
29
30
31
Media
NoYouTube? no problem!
• Vimeo (Dailymotion is too ad infested)
• Periscope and Meerkat – live broadcast on iPhone
•...
Communication
• Simplify the tone and language, alter
default styles
• Use simplified form structures … check
outTypeForm....
Tools
What to use and how
Search
• Speed up search results
• Suggestions and corrections
• Example: JadoPado.com
35
Content
• Keep it simple, most important info first
• Include user reviews and feedback
• Add or create review or promo vi...
Location
• Serve ads and product information based on user’s location
• Tailor preferences
• Determine delivery times
• De...
Data
38
Collect
Analyze
InsightStrategy
Execute
Building an experience
• Customer feedback
• Response times
• Make things simple and efficient
• Reward and thank
• Celebr...
Thank you
Any comments or thoughts?
Data source will be shared and updated to this presentation
Follow me…
• LinkedIn: www.linkedin.com/in/nawaz
• Twitter: @nwzm
41
Sources
• Phoneworld
• Grappetite
• Propakistani
• Moremag
• Statistica
• Criteo eCommerce Industry Outlook 2015 report
• ...
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Creating an Experiential E-business

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Businesses go where people go, and right now it’s online, mobile and eventually on wearables. Globally a large population shops on the go, and increasingly look for ways to know more before they spend, and how quickly they can be delivered, at the most acceptable price. But more importantly, it’s an experience that sets your business and the rest apart.

In this session we will talk about the many types of ecommerce businesses active today, some interesting ideas, key ingredients to make things work, new tools and ways to reach your customer, and building experiences and relations with customers.

Published in: Internet
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Creating an Experiential E-business

  1. 1. Creating an Experiential E-Business Session at 24 April 2015
  2. 2. We will talk about… • What is ecommerce • E-tailer / e-marketplace • Key ingredients • Accessibility • Tools Nuggets of interesting facts and stats along the way 2
  3. 3. So what is ecommerce anyway… Buying and selling of products over the internet 3
  4. 4. I would say… Any transaction that is completed solely or for the most part through electronic means can be considered e-commerce 4
  5. 5. E-tailer vs e-marketplace In simple terms: E-tailer is your regular shop… Can only work as a B2B or B2C platform E-marketplace is like a shopping mall, multiple parties sell their goods Works for B2B, B2C and C2C transactions 5
  6. 6. Examples 6
  7. 7. Ecommerce today Some interesting facts and figures
  8. 8. Global B2C revenues 1,058 1,233 1,471 1,700 1,922 2,143 2,356 2012 2013 2014 2015* 2016* 2017* 2018* Sales in billions of US Dollars 8
  9. 9. Mobile % of Global EcommerceTransactions 23% 30% 35% 40% H1 2014 H2 2014 H1 2015* H2 2015* Supported by growing number of mobile responsive websites and native apps 9
  10. 10. Ecommerce in Pakistan • Suggested revenue of $35 million last year • Investors suggest this can grow to more than $100 million in a few years • More than 200 small to large ecommerce sites in Pakistan • On an average day I would safely assume about 1,500 to 2,000 orders fulfilled per day across the country 10
  11. 11. What does this say? • Large population, most of it unserved • Many business areas to be explored • Different needs of people • Ecommerce is more than just goods 11
  12. 12. Key ingredients The things that make it all happen
  13. 13. Vision The business objective What do you want to do Where do you want to be No matter what you do… don’t change this 13
  14. 14. Strategy How will you achieve the objective This is your working plan, a step by step guide for your business Serves as a guideline to all involved It is flexible and adaptable 14
  15. 15. Product / offer What Why How When 15
  16. 16. Price What is the right price? It is the price the customer is willing to pay… A price is a combination of Value of the goods + value added 16
  17. 17. Payment •While the world conveniently uses cards and the likes of PayPal •The Middle East and South Asian region prefers Cash on Delivery 17
  18. 18. For the most part… • Values • Economic conditions • Education • Rules and regulations 18
  19. 19. Though the fact is… • There are more innovative options being explored • The un-banked being converted to banking customers • Branchless banking • Increasing Smartphone penetration • Low cost 3G / 4G 19
  20. 20. Creating more opportunities (and this is all without the Chinese investments) Multiple companies involved in creating new payment platforms. Find out and work with them. 20
  21. 21. Logistics • Begins with your product and your business model • E-tailers have to bulk purchase and storage • E-marketplaces don’t store anything, source when needed • Digital goods / services can be downloaded or accessed 21
  22. 22. Most important --- Experience! User interface Speed of the website Product range Correct pricing and offers Simple communication Help during purchase Post sales assistance feedback 22
  23. 23. Experience • Promise • Value • Quality • Reward • Service 23
  24. 24. Accessibility Where and how to make your presence most effective
  25. 25. Data usage • More than 25 million internet users • More than 12 million 3G / 4G subscribers (GPRS / EDGE – 3-4 million) • Data usage is now 25% of telco revenues • 52% use mobile data on a regular basis • 600% growth in data use compared with last year 25
  26. 26. Mobile phone imports More than $465 million till February, in 2014-15 Approx. 6.7 million handsets at an average of PKR 7,000 per handset 13% 23% 31% 0% 5% 10% 15% 20% 25% 30% 35% Jan-13 Jan-14 Jan-1526 SMARTPHONE PENETRATION
  27. 27. Mobile segmentation 84% free apps vs 16% purchased apps Free apps include: • Absolutely free apps (no ads) • Freemium apps • Ad infested apps (spammy apps or no one wants to pay to use) Android 68% iOS 24% Windows 8% 27
  28. 28. Weapon of choice Responsive and compatible website Mobile app for all 3 platforms (at least) Integrated with 3rd party tools and services 28
  29. 29. Engagement •Understand audience and preferences •Speak in their tongue, make them feel at home •Avoid spamming 29
  30. 30. 30
  31. 31. 31
  32. 32. Media NoYouTube? no problem! • Vimeo (Dailymotion is too ad infested) • Periscope and Meerkat – live broadcast on iPhone • Snapchat • Blogs • Cloud solutions – when your business grows 32
  33. 33. Communication • Simplify the tone and language, alter default styles • Use simplified form structures … check outTypeForm.com • Simply worded emails 33
  34. 34. Tools What to use and how
  35. 35. Search • Speed up search results • Suggestions and corrections • Example: JadoPado.com 35
  36. 36. Content • Keep it simple, most important info first • Include user reviews and feedback • Add or create review or promo videos • Use easy loading for faster display 36
  37. 37. Location • Serve ads and product information based on user’s location • Tailor preferences • Determine delivery times • Determine best customer agent to support 37
  38. 38. Data 38 Collect Analyze InsightStrategy Execute
  39. 39. Building an experience • Customer feedback • Response times • Make things simple and efficient • Reward and thank • Celebrate • Personal attention 39
  40. 40. Thank you Any comments or thoughts? Data source will be shared and updated to this presentation
  41. 41. Follow me… • LinkedIn: www.linkedin.com/in/nawaz • Twitter: @nwzm 41
  42. 42. Sources • Phoneworld • Grappetite • Propakistani • Moremag • Statistica • Criteo eCommerce Industry Outlook 2015 report • DailyTimes • Tribune 42

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