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Wla 2008 Annual Evans 050808


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"From Dress Casual to Eye Candy: Outfitting Our Libraries for Online Social Networking"

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Wla 2008 Annual Evans 050808

  1. 1. From Dress Casual to Eye Candy: Outfitting Our Libraries for Online Social Networks 2008 Westchester Library Association Annual Conference May 9, 2008 Tarrytown, New York ****************************** Presented by Prof. Beth Evans Brooklyn College Library Brooklyn College of the City University of New York
  2. 2. Brooklyn College Library on Youtube: Finding Articles with Journal Indexes Have a listen!
  3. 3. Slow Motion A seven minute show – Two 30 second views with voice-overs
  4. 4. Bracken Library, Ball State University on MySpace Have a listen!
  5. 6. Ball State University Libraries on the Web But where are the videos? Can you find them? Take a look.
  6. 7. Take a look!
  7. 8. Media & MySpace: A Natural Fit <ul><li>Music easy to add from MySpace member profiles - MySpace music search </li></ul><ul><li>Music player widgets available in abundance </li></ul>
  8. 9. <ul><li>Video available from MySpaceTV </li></ul><ul><li>Video available from other sources to embed on social network profiles as redirect code (youtube, bliptv, etc.) </li></ul>
  9. 11. Honda MySpace Profile Design Contest - 2007
  10. 12. Video-making advice from librarians at the ACRL Distance Learning Discussion Group: <ul><li>Keep it short (max. 30 seconds) </li></ul><ul><li>- modules are more easily updated </li></ul><ul><li>- readers may have a short attention span </li></ul><ul><li>Use students as actors </li></ul>
  11. 13. Free2 Campaign (Bay Area Library & Information System, Peninsula Library System and Silicon Valley Library System) Patrons deliver the message. Have a listen.
  12. 14. Still-Photo Images & Library Instruction: Succinct, Step-by-Step Demos Take a look!
  13. 15. Animoto: Set Photos to Music <ul><li>Getting a Book at the Brooklyn College Library </li></ul><ul><li>Highlights of the Music Library – will use Scott Massarsky’s “These Hallow Strings” </li></ul><ul><li>Here for the Books – will use Wounded Buffalo Theory’s “Here for the Cars” </li></ul><ul><li>Special Collections – Paul G. Maziar will be creating a spoken word piece about Brooklyn </li></ul><ul><li>Emailing Database Results – will seek permission to use Rusted Root’s “Send Me on My Way” </li></ul>
  14. 16. Facebook: If you put a librarian in a school uniform, will she fit in? <ul><li>Facebook, in the beginning, didn’t notice the libraries </li></ul><ul><li>Facebook shut the libraries down </li></ul><ul><li>Librarians, not libraries, venture into Facebook </li></ul><ul><li>Facebook Groups enable a Library presence through an individual </li></ul><ul><li>Facebook Pages allow a library presence </li></ul>
  15. 19. How else can libraries use social networks? <ul><li>Reference – incoming and push </li></ul><ul><li>Marketing – events, resources, services and needs </li></ul><ul><li>Networking for forming collaborations and connections </li></ul><ul><li>Providing a public forum </li></ul>
  16. 21. Crowdsourcing of Reference You have to be there to hear the questions being asked.
  17. 22. Stepping into the Waters: What to Expect
  18. 23. Where is Everybody? Choosing Your Social Network Platform <ul><li>MySpace || Facebook || Beebo || Black Planet || Linkedin || Orkut (Find them all on Wikipedia ) </li></ul><ul><li>Network Convergence – Flock </li></ul><ul><li>Social Networking in Real-Time </li></ul><ul><ul><li>Photophlow – Chatrooms in Flickr </li></ul></ul><ul><ul><li>Videophlow – Chatrooms in Youtube </li></ul></ul><ul><ul><li>SeeToo - chatrooms for video on local computer </li></ul></ul>
  19. 24. The Web Site Lives on… So Make it Student-Focused <ul><li>In designing a library web site, “use a portal approach where users first identify themselves as belonging to one of several groups.” </li></ul><ul><li>Shu Liu, “Engaging Users: The Future of Academic Library Web Sites,” College and Research Libraries, January 2008, Vol. 69, No. 1 - </li></ul><ul><li>Brooklyn College Library creates an online student lounge </li></ul><ul><ul><li>Develop site with User Interface (UI) components ( igoogle || Netvibes || Pageflakes ) </li></ul></ul><ul><ul><li>Populate with apps and widgets </li></ul></ul>
  20. 25. Device Matters - Mobile is the future <ul><li>“ Consumers want to take the internet with them wherever they go…The cell phone is becoming the defacto internet device” </li></ul><ul><li>David Kirkpatrick, Senior Editor, Fortune ( World Economic Forum 2008, “The Future of Mobile Technology ”) </li></ul><ul><li>Content designed for device </li></ul><ul><ul><li>“ Third Screen” concept - Art , Advertisement , or Porn ? </li></ul></ul><ul><ul><li>keitai shousetsu – novels written on and for cell phones </li></ul></ul><ul><li>Programming designed for device </li></ul><ul><ul><li>Twitter – blogging for cell phones </li></ul></ul><ul><ul><li>Feed2Mobile - gets RSS feed and adapts content for delivery on mobile device </li></ul></ul><ul><ul><li>Facebook applications for cell phones </li></ul></ul>
  21. 26. Place Matters <ul><li>“ Everyone assumes that the mobile internet will be like the traditional internet. They assume that you will be browsing the same way … I don’t think so at all… This whole notion of location-based services is a new category that will drive whole new categories of services” </li></ul><ul><li>Eric Schmidt, CEO, Google ( World Economic Forum 2008, “The Future of Mobile Technology ”) </li></ul><ul><li>In the U.S. the FCC requires that all carriers meet certain criteria for supporting location-based services </li></ul><ul><li>Location Based Services (LBS) are information services accessible with mobile devices through the mobile network and utilizing the ability to make use of the location of the mobile device. </li></ul>
  22. 27. Benefits of LBS <ul><li>For the User </li></ul><ul><ul><li>Request the nearest business or service, such as an ATM or restaurant (in a physical library, find a book, a service point, a person) </li></ul></ul><ul><ul><li>Receive alerts, such as notification of a sale on gas or warning of a traffic jam (on a campus, receive library over-due notices when near the library) </li></ul></ul><ul><li>For the Provider </li></ul><ul><ul><li>Resource tracking: Objects without privacy controls, using passive sensors or RF tags, such as packages (in libraries, track mobile devices used for loaner programs, books improperly shelved) </li></ul></ul><ul><ul><li>Proximity-based notification (push or pull): Targeted advertising, buddy list, common profile matching (in large library facilities, notify about events going on in the building) </li></ul></ul>
  23. 28. Our Users: A Precious Commodity <ul><ul><li>Are our users eager to find us and collaborate with us on social networks or will their interest wane? </li></ul></ul><ul><ul><li>Some final thoughts from American Public Media’s Marketplace </li></ul></ul>
  24. 29. Thank you! Beth Evans [email_address]