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Digital for good: 
SuperIdentity 
Dr Lia Emanuel 
CREATE lab 
University of Bath
What is SuperIdentity? 
Biographical 
Biological
What is SuperIdentity? 
Biographical 
Biological 
Psychological 
Cyber
Source: www.webpages.scu.edu
Source: www.webpages.scu.edu
SuperIdentity Project 
Source: Oriana Love, PNNL
Two Examples: 
๏Visualise SuperIdentity 
๏Known ID info Unknown
Location 
Employer 
Personality 
Age
Source: guardian.co.uk
Source: guardian.co.uk
Source: guardian.co.uk 
Handedness 
Gender 
Age 
Height
Why is this important? 
Decreasing divide between the cyber 
and physical world 
Source: vanessapaech.com
Individual level 
Low awareness of our identity footprint 
Source: internetsociety.org
Individual level 
Raise awareness around identity management
Societal level 
Identity theft and fraud
Societal level 
Improve identity verification
TThhee SSuuppeerr IIddeennttiittyy PPrroojjeecctt 
www.superidentity.org
'Ignite: For Good' presentation 3: Digital For Good: Super Identity, Lia Emanuel
'Ignite: For Good' presentation 3: Digital For Good: Super Identity, Lia Emanuel
'Ignite: For Good' presentation 3: Digital For Good: Super Identity, Lia Emanuel
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'Ignite: For Good' presentation 3: Digital For Good: Super Identity, Lia Emanuel

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This is Dr.Lia Emanuel's presentation which she gave during the 'Ignite: For Good' evening mySociety hosted on 29th October 2014 as part of the Bath Digital Festival. Description: Researchers at the University of Bath are involved in creating a complex model for accurately identifying people online; and tackling the issues associated with unreliable and counterfeit identification - providing a faster and more efficient way of combating the problem. Researchers aim to confidently identify individuals online – something the researchers are calling ‘Super Identity’.

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'Ignite: For Good' presentation 3: Digital For Good: Super Identity, Lia Emanuel

  1. 1. Digital for good: SuperIdentity Dr Lia Emanuel CREATE lab University of Bath
  2. 2. What is SuperIdentity? Biographical Biological
  3. 3. What is SuperIdentity? Biographical Biological Psychological Cyber
  4. 4. Source: www.webpages.scu.edu
  5. 5. Source: www.webpages.scu.edu
  6. 6. SuperIdentity Project Source: Oriana Love, PNNL
  7. 7. Two Examples: ๏Visualise SuperIdentity ๏Known ID info Unknown
  8. 8. Location Employer Personality Age
  9. 9. Source: guardian.co.uk
  10. 10. Source: guardian.co.uk
  11. 11. Source: guardian.co.uk Handedness Gender Age Height
  12. 12. Why is this important? Decreasing divide between the cyber and physical world Source: vanessapaech.com
  13. 13. Individual level Low awareness of our identity footprint Source: internetsociety.org
  14. 14. Individual level Raise awareness around identity management
  15. 15. Societal level Identity theft and fraud
  16. 16. Societal level Improve identity verification
  17. 17. TThhee SSuuppeerr IIddeennttiittyy PPrroojjeecctt www.superidentity.org

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