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This is Nick Davies from Neighbourly's presentation which he gave during the 'Ignite: For Good' evening mySociety hosted on 29th October 2014 as part of the Bath Digital Festival. Description: Business has had plenty to say about its 'responsible intentions'. But in 2014 we reached a tipping point as a number of global brands shifted from story-telling to story-doing. Or in other words, from 'marketing to consumers' to 'mattering to people'. Here are stories of brands making a meaningful difference - and how neighbourly.com will help them do more.