Branding

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Branding

  1. 1. We Build Trust !
  2. 2. Market • GDP – The real estate market will reach a whopping US$24 billion (3.5% of GDP) 3.30% 3.50% 4.70% 2003 2005 2010 infastructure spending as a GDP • Construction industry is the second largest industry in India
  3. 3. • Growth Rate – The real estate market is pegged to grow at a staggering 7.4% every year 4.60% 7.40% July-Sept 2004 July-sept 2005 Growth Rate of construction sector
  4. 4. Trends • Aesthetic appeal • Infrastructure • Good elevations • Developments in outskirts
  5. 5. Geographical distribution • Pune • Pimpri-Chinchwad • Mumbai
  6. 6. Segments • Commercial • Malls • Shopping centre • Residential Buildings
  7. 7. Core Values • Excellent customer relationship • Finest Quality • Easy financing options for customers • Customer friendly • Trustworthy
  8. 8. Perceptual Map LOW(Y) HI HI LOW(X) Modi Builders Kumar Clover Suyog Gera Kolte Patil Key. Y=Value for Money X= Trust
  9. 9. Brand Personality • RELIABLE • INNOVATIVE • YOUTHFUL • TRUSTWORTHY • EXPERIENCED • GOODWILL
  10. 10. Brand Identity Trust Quality Experience
  11. 11. Competitor analysis • Kumar Builders – Diverting in the Retail . i.e Malls – Diverting in the Infrastructure, i.e Roads, Dam, Bridge etc • Gera Developer – Future Plan to Expanding the Projects. – Independent unique design • Brahma Builders – Excessive amenities
  12. 12. Points of Differences • Only commercial and housing and no retail • High Income class segment • Good locations
  13. 13. Points of Parity • Value for Money • Amenities like Club houses and many more… • Same product
  14. 14. SWOT • STRENGTH – ISO approved Co. – Building Elevation – Good past record – Member of PBAP – Diversified Co. • Furniture Business • Garments retail
  15. 15. • WEAKNESS – Lack of man power – Gap in take-over of family business by next generation – Lack of skills – Lack of professionalism
  16. 16. • OPPORTUNITIES – Good support from fellow Builders – Plenty of plots / areas for development in Pune & out skirts – 100% FDI
  17. 17. • THREATS – 100% FDI – losing customer trust – Changes in FSI / Other Government Rules
  18. 18. VISION • Modi Builders aims at the top slot of this business in Pune. – To provide a home for every family – To provide homes at reasonable prices – To provide guidance on property related matters – To provide complete property related services
  19. 19. MISSION ......to give our customers a home within reach; so that its no more a dream but a decision to enjoy!
  20. 20. • Thanking you, – Sunny Patel (39 ) – Aditya Shah ( 45 ) – Piyush Bhandari ( 7 ) – Sandeep Modi ( 35 )

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