Web Optimization My One Call 042309


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Our Power Pojnt from the "How to Web Optimize your business" workshop

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  • We are a sales acceleration company. Part of that has been web sites, PPC advertising, and Internet optimization for clients. You will see a few of the sites we have optimized during the presentation Its important to understand that there is a limited amount of front page real estate on search engines
  • Web Optimization My One Call 042309

    1. 1. How to Web Optimize Your Business My One Call, LLC 2016 Clipper Drive, Lafayette, CO 80026 303-543-3906 http://www.linkedin/in/mikebayes
    2. 2. Search Engine Optimization or Business Web Optimization <ul><li>S.E.O. increases your site's ranking in search engine results in one area of search results </li></ul><ul><li>B.W.O. is S.E.O. plus taking advantage of all the other Internet opportunities to promote your business </li></ul><ul><li>Web Optimization includes “local” listings </li></ul>
    3. 3. Local, Organic, & PPC Areas of Search Pay per Click Local Listings Organic
    4. 4. Area of Internet SEO BWO Search Engine Organic Yes Yes Search Engine Local No Yes Search Engine Pay per Click No Yes Google Local No Yes Yahoo Local No Yes 1000’s of Affiliated Sites No Yes On Line Directories No Yes Customer Referrals On line No Yes Social Networks No Yes Independent Referral Sites No Yes Business Blogs and Articles No Yes Email Marketing No Yes
    5. 5. It's more than just “Search” - Where They Might Find You on the Internet Search Engine PPC Local Listings Organic Listings Referral Sites Guru.com Respond.com Directories Yellow Page On Line Targeted Industry Associations = BBB Content Networks Social Professional Informational Content
    6. 6. Your Web Site <ul><li>It all starts and ends with your web site </li></ul><ul><li>A web site must be designed around its purpose to be effective </li></ul>Tip: You can have as many web sites as you want.
    7. 7. Types Of Web Sites <ul><li>Brochure </li></ul><ul><li>Not for attracting brand new prospects </li></ul><ul><li>Customer Interface </li></ul><ul><li>Used by customers to utilize your service </li></ul><ul><li>Develop Brand New Prospects </li></ul><ul><li>Don’t Mix All Three. </li></ul>
    8. 8. Key Elements to Your Site - Other than Keywords <ul><li>Contact Information on Each Page </li></ul><ul><li>Your Picture </li></ul><ul><li>Testimonials </li></ul><ul><li>Associations and Accreditation </li></ul><ul><li>Your U.S.P and Guarantee </li></ul><ul><li>News Letter Sign Up </li></ul><ul><li>Call to Action </li></ul>
    9. 9. Search Engine Optimize Your Site <ul><li>First - What keywords are you focused on? </li></ul><ul><li>Then - Add them to: </li></ul><ul><li>Domain Name </li></ul><ul><li>Meta Tags and Titles </li></ul><ul><li>Copy with Correct Key Words and Titles </li></ul><ul><li>Links to Your Site </li></ul><ul><li>SEO Each Page </li></ul>
    10. 10. Finding the Best Key Words <ul><li>Single word phrases are used most often </li></ul><ul><li>Single word phrases are good for SEO </li></ul><ul><li>Single word phrases are challenging for PPC (from a cost perspective) </li></ul>
    11. 11. Tools to Discover Your Keywords <ul><li>Search for the highest rated site under keywords you think are best. Use City in Search Term </li></ul><ul><li>Analyze the top two sites under those keywords for Keyword Density </li></ul><ul><li>- Titles, Tags, Bold, Footers </li></ul><ul><li>Check links back to site </li></ul><ul><li>Rank Quest is a free tool that gives you this </li></ul>
    12. 13. How to find Meta Tags on Top Sites <ul><li>Click on View (On Your Browser) </li></ul><ul><li>Click on Page Source </li></ul><ul><li>Look for Meta Keywords </li></ul><ul><li>Look for Meta Description </li></ul><ul><li>- Different on each page </li></ul>
    13. 14. Google Key Word Tools - Free!
    14. 15. Finding Back Links to Top Sites <ul><li>Search “Links: domainname.com” </li></ul><ul><li>Look for directories they are listed in </li></ul><ul><li>List your site in those directories </li></ul><ul><li>Include your keywords in descriptions </li></ul>
    15. 16. Free Press Release Free Directory Free Directory
    16. 17. Your Site is ready for SEO - Build It or Fix It <ul><li>Professional Copy Writing? About $80.00/hr. </li></ul><ul><li>Do your own Site? </li></ul><ul><li>WYSIWYG Web builders (DIY Sites) </li></ul><ul><li>Web Design Companies </li></ul>
    17. 18. Now Web Optimize! <ul><li>Three Distinct Areas on a Search Engine </li></ul>Pay Per Click Local Organic
    18. 19. How Searches are Served on Google <ul><li>Searches without City - PPC and organic national (No Local shown*) </li></ul><ul><li>Searches with City - PPC, local, organic with local and national </li></ul><ul><li>About 50% of searches start without the area or city </li></ul><ul><li>Geo-Targeting. They know where you are! </li></ul>
    19. 20. How to Add Your Site to the Google and Yahoo Local Listings <ul><li>www. google .com/ local /add   </li></ul><ul><ul><li>Add your business information </li></ul></ul><ul><ul><li>Yahoo: https://local.adcentral.yahoo.com </li></ul></ul>
    20. 21. Optimize Your Local Listing <ul><li>Use your keywords in the descriptions </li></ul><ul><li>Add customer reviews! </li></ul><ul><li>Use the right physical address </li></ul>
    21. 22. A Local Optimized Site www.garageconversionexperts.net
    22. 23. Local & Pay per Click MOC Optimized Garage Conversion Experts.net
    23. 24. Yahoo Local www.garageconversionexperts.net
    24. 25. Other Local Optimized Sites www.myonecall.com & 3R
    25. 26. Why Use Pay per Click Advertising <ul><li>It’s the only way to insure complete coverage of searches (Non Local and Local) </li></ul><ul><li>Its Geo-Targeted </li></ul><ul><li>You control the cost with daily budgets and the on/off switch </li></ul><ul><li>You can advertise on all or pick, Google, Affiliates, Content networks, Maps (local) </li></ul>
    26. 27. Pay per Click Sites <ul><li>Google (70% market share) </li></ul><ul><li>Yahoo </li></ul><ul><li>MSN </li></ul><ul><li>Face Book </li></ul><ul><li>Linked In </li></ul><ul><li>Many others </li></ul>
    27. 28. Pay per Click Basics <ul><li>Your ad copy and title (you can have as many ads as you like, but only one will show) </li></ul><ul><li>Key word selection </li></ul><ul><li>One ad per set of keywords </li></ul><ul><li>Cornell University study: 85% of clicks happen on the first two ads </li></ul>
    28. 29. Pay per Click Basics - Bidding <ul><li>You “bid” how much you will pay for each click to your site. This helps determine where you are placed on the page </li></ul><ul><li>You can manage your bid price by day of the week and hours of the day! </li></ul><ul><li>You can run your ad on just Google, or Google plus affiliates, or Google, affiliates, and content network. </li></ul>
    29. 30. Pay per Click on Search. No Local Search
    30. 31. Now You're Web Optimized on Search! <ul><li>You have used SEO on your site </li></ul><ul><li>You have added it to Google Local and Yahoo (and MSN if you want) </li></ul><ul><li>You have decided on a Pay per Click strategy </li></ul>
    31. 32. Web Optimize Non Search, Directories <ul><li>Add to all directories that top sites use </li></ul><ul><li>Make sure your web site is listed on Association web sites, BBB, Chambers </li></ul><ul><li>Use your search term and find additional sites that accept free listings </li></ul>
    32. 33. Web Optimize on Lead Referral Sites <ul><li>Type in your search term </li></ul><ul><li>Find the referral sites people may click on </li></ul><ul><li>Contact for information on cost </li></ul><ul><li>Ask for three references before using </li></ul>Example of Lead Sites: Respond.com, Guru.com, servicemagic.com
    33. 34. Optimize Rating sites <ul><li>Search your key word </li></ul><ul><li>Add your listing to any rating sites </li></ul><ul><li>Both Google and Yahoo accept reviews. Ask your clients to review you on those sites. </li></ul><ul><li>For B2C Angie’s List is a good lead source. Ask your customers to rate you there. </li></ul>
    34. 35. Yahoo Local Listing with Review
    35. 36. Classified Sites <ul><li>You can gain additional first page exposure using Craig's List and others </li></ul><ul><li>Use your main keyword as the title of the ad </li></ul><ul><li>Use West Word Classifieds (on line) using the Key word as title </li></ul>
    36. 37. Organic First page with Classified Listing
    37. 38. Web Optimize with a Blog <ul><li>Adding your web site to a blog is good for your rankings </li></ul><ul><li>A blog can be advertised on PPC </li></ul><ul><li>Companies will write a blog for you! ;) </li></ul>
    38. 39. Web Optimize on “Yellow Page” Sites <ul><li>Dex-online </li></ul><ul><li>Smart Pages </li></ul><ul><li>Yellow pages.com </li></ul>Before doing any significant spending on a yellow page type site, check references by calling other users!
    39. 40. Social Networks? Yes! <ul><li>Linked In </li></ul><ul><li>Twitter </li></ul><ul><li>Face Book </li></ul><ul><li>My Space </li></ul>Each can lead prospects to your company!
    40. 41. Linked In <ul><li>Great for testimonials </li></ul><ul><li>You can Advertise PPC on it </li></ul><ul><li>You can promote events to your network </li></ul><ul><li>Add it to all your marketing material </li></ul><ul><li>Its Free! </li></ul><ul><li>Add your web site </li></ul>
    41. 42. Twitter. Get Prospects to Your Site
    42. 43. Area of Internet SEO BWO Search Engine Organic Yes Yes Search Engine Local No Yes Search Engine Pay per Click No Yes Google Local No Yes Yahoo Local No Yes 1000’s of Affiliated Sites No Yes On Line Directories No Yes Customer Referrals On line No Yes Social Networks No Yes Independent Referral Sites No Yes Business Blogs and Articles No Yes Email Marketing No Yes
    43. 44. Good SEO & Internet Marketing Sites <ul><li>General: </li></ul><ul><li>www.webmasterworld.com </li></ul><ul><li>http:// blog.compete.com </li></ul><ul><li>SEO: </li></ul><ul><li>http:// grader.com / </li></ul><ul><li>http:// searchanalytics.compete.com </li></ul><ul><li>http:// www.google.com /support/webmasters/ </li></ul><ul><li>and… Sign up for an Google Ad Words account! </li></ul><ul><li>adwords.google.com </li></ul>