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New Market Evaluation Strategy Guide

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New Market Evaluation Strategy Guide
Walt Wollny
Director of Interconnection Strategy (Hurricane Electric)

Published in: Internet
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New Market Evaluation Strategy Guide

  1. 1. New Market Evaluation Strategy Guide August  20,  2015  – MyNOG Malaysia Walt  Wollny,  Director  Interconnection  Strategy Hurricane  Electric    AS6939
  2. 2. Who is Walt Wollny? q Hurricane  Electric  AS6939  – 1  year q Director  Interconnection  Strategy  – supporting  the  network  to   reach  to  over  22  counties  and  over  100  Internet  Exchanges.   Focus  on  Global  connectivity.   q Amazon  AS16509  – 4  years q Developed  IP  Transit  and  Peering  on  five  continents.   q Primary  focus  on  Japan,  Singapore,  Hong  Kong,  India,  Taiwan,   Philippines,  Australia. q Over  62  new  CDN  sites. q Microsoft  AS8075  – 13  years q Developed  IP  Transit  and  Peering  on  four  continents. q Primary  focus  on  US,  UE  and  South  America.   Hurricane Electric - Massive Peering!
  3. 3. Why is Walt Wollny here? After  18  years  working  for  two  content  networks,  I  want   to  share  my  experience. These  techniques  can  be  adapted  to  any  location. “By  failing  to  prepare,  you  are  preparing  to  fail.” ―  Benjamin  Franklin Hurricane Electric - Massive Peering!
  4. 4. The boss tells you…. Hurricane Electric - Massive Peering! “  I  want  a  full  report  for  this  new  network  location!”
  5. 5. Why does the boss want a report? n Ability  to  repeat  tests  over  time  if  launch  is  delayed. n Validation  of  decision  after  launch  in  market. n Improvement  of  reporting  and  testing  for  next  market. n Accountability! Hurricane Electric - Massive Peering!
  6. 6. Phases of Evaluation n Desktop  Research   n In  Country  Research n Other  Considerations Hurricane Electric - Massive Peering!
  7. 7. Philippines Hurricane Electric - Massive Peering!
  8. 8. Desktop Research q NetFlow q http://bgp.he.net/ q https://mi.renesys.com q http://www.cedexis.com/ q https://www.peeringdb.com Hurricane Electric - Massive Peering!
  9. 9. NetFlow Data Hurricane Electric - Massive Peering! n The  next  few  slides  represent  traffic  from  outside  the   Philippines.   n Once  traffic  is  localized  you  can  expect  that  CDN  traffic   levels  will  increase  ~20  to  50%.
  10. 10. NetFlow AS9299 PLDT Hurricane Electric - Massive Peering!
  11. 11. NetFlow AS4775 Globe Telecoms Hurricane Electric - Massive Peering!
  12. 12. NetFlow AS6648 Bayan Telecom Hurricane Electric - Massive Peering!
  13. 13. NetFlow AS9658 Eastern Telecoms Hurricane Electric - Massive Peering!
  14. 14. NetFlow AS9497 Digital Telecom Hurricane Electric - Massive Peering!
  15. 15. NetFlow Results Hurricane Electric - Massive Peering! With  time  limitations   we  will  limit  this  presentation   to  the  two  top  traffic  destinations.  
  16. 16. Hurricane Electric - Massive Peering! World  Report
  17. 17. http://bgp.he.net/country/PH Hurricane Electric - Massive Peering! `
  18. 18. http://bgp.he.net/country/PH Hurricane Electric - Massive Peering!
  19. 19. http://bgp.he.net/country/PH Hurricane Electric - Massive Peering!
  20. 20. Hurricane Electric - Massive Peering! Route  Propagation
  21. 21. Hurricane Electric - Massive Peering! Route  propagation  is  to  the  following  networks: Data  gathered  from  Oregon  Route  Views http://www.routeviews.org/
  22. 22. http://bgp.he.net/AS9299#_graph4 Hurricane Electric - Massive Peering!
  23. 23. AS9299 PLDT Route Propagation Hurricane Electric - Massive Peering!
  24. 24. AS4775 Globe Telecoms Route Propagation Hurricane Electric - Massive Peering!
  25. 25. Hurricane Electric - Massive Peering!
  26. 26. AS9299 PLDT Hurricane Electric - Massive Peering!
  27. 27. AS4775 Globe Hurricane Electric - Massive Peering!
  28. 28. Dyn Internet Intelligence Philippines Hurricane Electric - Massive Peering!
  29. 29. AS9299 PLDT Hurricane Electric - Massive Peering!
  30. 30. AS9299 PLDT Hurricane Electric - Massive Peering!
  31. 31. AS4775 Globe Hurricane Electric - Massive Peering!
  32. 32. AS4775 Globe Hurricane Electric - Massive Peering!
  33. 33. Hurricane Electric - Massive Peering!
  34. 34. Hurricane Electric - Massive Peering! http://www.cedexix.com/
  35. 35. Hurricane Electric - Massive Peering! http://www.cedexix.com/
  36. 36. Hurricane Electric - Massive Peering! AWS Tokyo
  37. 37. Hurricane Electric - Massive Peering! AWS Singapore
  38. 38. Hurricane Electric - Massive Peering! AWS Oregon
  39. 39. Network Data Results Hurricane Electric - Massive Peering!
  40. 40. Exchange Points & Facilities Hurricane Electric - Massive Peering!
  41. 41. Exchange Points Results Hurricane Electric - Massive Peering!
  42. 42. Time to Fly to Manila Hurricane Electric - Massive Peering! Total  travel  time  from  Seattle  ~23  hours
  43. 43. In Country Research q Local  Datacenters q Exchange  Points q Local  Networking   Hurricane Electric - Massive Peering!
  44. 44. Datacenter Checklist q Visit  the  top  providers  datacenters.     q Inspect  networking  hardware.   q Telco  and  Meet  Me  room  evaluation.   q Cross  connects  can  you  get  to  everyone  on  every  floor? q Are  you  100%  sure? q Get  it  in  the  contract. Hurricane Electric - Massive Peering!
  45. 45. Local Exchange Points q Visit  all  the  local  exchange  operators. q Understand  the  hardware  and  physical  layout. q Who  is  actually  on  the  exchange? Hurricane Electric - Massive Peering!
  46. 46. Local Networking q Connect  to  the  main  providers  on  Wi-­Fi  and  test  local  and   international  destinations.   q Do  the  top  providers  peer  locally? q Does  your  traffic  stay  local? q Does  your  traffic  hit  the  US  before  coming  back  to  the  local  country? Hurricane Electric - Massive Peering!
  47. 47. Other Considerations q Culture q Manners q Holidays Hurricane Electric - Massive Peering!
  48. 48. Cold vs. Warm cultures q Task  based  vs.  Relationship  based q Direct  vs.  Indirect  Communication q Individualism  vs.  Group  Identity q Time  and  Planning   Hurricane Electric - Massive Peering!
  49. 49. Manners q Initial  greetings  are  formal  and  follow  a  set  protocol  of  greeting  the  most   important  person  first. q Appointments  are  required  and  should  be  made  3  to  4  weeks  in  advance. q Face-­to-­face  meetings  are  preferred. q Wait  to  be  told  where  to  sit. q Dress  well.  Appearances   matter  and  you  will  be  judged  on  how  you  dress. q Once  a  relationship  has  been  developed   it  is  with  you  personally. q Give  your  business  card  first  always  with  two  hands. q “Yes”  may  mean  “no”.      Avoid  yes  or  no  questions!     Hurricane Electric - Massive Peering!
  50. 50. Holidays q Understand  the  local  holidays  and  how  it  may  impact  your   timelines  and  expectations. q The  United  States  has  6  paid  holidays. q The  Philippines  has  36  paid/unpaid  holidays. Hurricane Electric - Massive Peering!
  51. 51. Resources q http://bgp.he.net q https://mi.renesys.com q http://www.cedexis.com q https://www.peeringdb.com q http://www.timeanddate.com/holidays/philippines/ q http://www.thegreatcourses.com q Foreign  to  Familiar:  A  Guide  to  Understanding   Hot  -­ And  Cold  -­ Climate   Cultures,  by  Sarah  A.  Lanier q Customs  of  the  World:  Using  Cultural  Intelligence  to  Adapt,  Wherever  You   Are,  by  Professor  David  Livermore  Ph.D,  The  Great  Courses   q Boss  clipart   Hurricane Electric - Massive Peering!
  52. 52. Hurricane Electric AS6939 q Open  Peering  Policy   q http://AS6939.peeringdb.com q BBIX  Equinix Megaport SGIX  SOX q FREE IPv6  certification  (http://ipv6.he.net/certification/) q FREE IPv6  Transit Hurricane Electric - Massive Peering!
  53. 53. Thanks! Walt  Wollny,  Director  Interconnection  Strategy Hurricane  Electric    AS6939 walt@he.net

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