How to combat
rapidly growing mobile traffic
Hideyuki	
  Sasaki	
  
Interna0onal	
  Business	
  Planning	
  Office	

1
Agenda
1.  Our	
  introduc0on	
  
2.  Current	
  status	
  of	
  the	
  Internet	
  in	
  Japan	
  
3.  Our	
  approach

2...
What is BBIX?

3
SoftBank Group is
Japan’s Largest Internet Company
President & CEO
Masayoshi Son

Foundation
Paid-in Capital
Group
Employe...
Growth with the Internet
BBIX has 6 IX locations

Tokyo	

Tokyo metropolitan	

Fukuoka	
Osaka	
 Nagoya	
Tokyo 1st	
Tokyo 2nd	

Tokyo 3rd
Oct-­‐13	
  

Sep-­‐13	
  

Aug-­‐13	
  

Jul-­‐13	
  

Jun-­‐13	
  

May-­‐13	
  

Apr-­‐13	
  

Mar-­‐13	
  

Feb-­‐13	
...
What s happening
in Japan?

10
Amount of Internet Traffic in Japan
Average	
  Traffic	

(Gbps)	
2500	
  

2275	
  	
  

2000	
  

1905	
  	
  
1730	
  	
  
...
Mobile Traffic Trend in Japan
Average	
  Traffic	

(Gbps)	
500	
  

469.8	
  

1.71 Times	

450	
  

(Gb

422.0	
  

400	
  
...
Technology Innovation
Smart Phone

More than

10Times
Feature Phone

13
Daily usage

97mins

(Japan)

Smartphone has become

most used device

96mins
21mins

Radio	

23mins

Magazine	
  
Newspap...
Mobile Broadband Era

15
Anywhere, Anytime
What happens
to our backbone?
Multiple peaks
&
Directional changes

17
Traffic shifts even within 24hs!
Graph for FNO

Peak once at night

18
Traffic shifts even within 24hs!
Graph for FNO

Peak once at night

Graph for MNO

Multiple peaks

19
North-South Traffic
Mobile	
  Network	
  Operators	

The	
  Internet	
  
(Transit	
  network)	

Social	
  Applica0on/Game	
...
East-West Traffic

Stri
Mobile	
  Network	
  Operators	

The	
  Internet	
  
(Transit	
  network)	

East-­‐West	

Social	
 ...
North-South Traffic
Mobile	
  Network	
  Operators	
Massive	
  amount	
  
of	
  
short	
  packets	

DDoS	
  
like	
  
Traffic...
Transit network became

bottleneck
Mobile	
  Network	
  Operators	

Packet
Loss	

Delay	
 Internet	
  
The	
  
(Transit	
 ...
Transition of Internet topology
1st Starting of the Internet
Tier1	

Tier1	

Tier2	

Tier2	

Tier3	

2nd Rising Data Cente...
Think about the future!

25
Serious future will come...
Overwhelming	
  
Traffic	
  Growth	

etc…	

Cost	
  
management	
  
for	
  the	
  future?	

etc…...
Do we still need such

complicated network?

er2	

Tier2	
Tier1	

Tier2	
Tier2	

Tier2	

Tier2	

Tier2	
Tier1	

Tier2	

Ti...
Let s simplify the network! J

Internet
Exchange

28
• 
• 
• 
• 

Opera0on	
  collabora0on	
  	
  
Traffic	
  dispersion	
  to	
  regions	
  away	
  from	
  Otemachi,	
  Tokyo.	...
Cloud IX Study Council
Par0cipa0ng	
  companies	
  	
  

(that	
  have	
  given	
  permission	
  for	
  lis0ng,	
  in	
  a...
What s the Ideal Interconnection
environment?

Brainstorming with professionals

	
  
酒・寿司

Results of discussion

32
Closed relationship!!
Community-­‐centric	
  movement…
BFD introduction
Bidirectional Forwarding Detection

35
What is BFD?
BFD	
  can	
  shutdown	
  the	
  BGP	
  session	
  in	
  under	
  a	
  second!	
outage	

Outage	
  
Detec0on	...
Detection time of outage

BFD	

3	
  secs	

Non-­‐BFD	
71	
  secs	
Source:	
  Test	
  result	
  between	
  our	
  par0cipa...
Effect of Direct
connection

38
Case 1: Improvement on Latency

Peer Up	

39
Case 2: Improvement on stability

Peer Up	

40
Summary
•  Mobile broadband in Japan
• 

Cloud IX community

•  What we re doing over IX

東京

シンガポール

What s next for Asia...
No Peering, No Internet
How to Combat Rapidly Growing Mobile Data by Hideyuki Sasaki
How to Combat Rapidly Growing Mobile Data by Hideyuki Sasaki
How to Combat Rapidly Growing Mobile Data by Hideyuki Sasaki
Upcoming SlideShare
Loading in …5
×

How to Combat Rapidly Growing Mobile Data by Hideyuki Sasaki

886 views

Published on

How to Combat Rapidly Growing Mobile Data by Hideyuki Sasaki

Published in: Technology, News & Politics
  • Be the first to comment

How to Combat Rapidly Growing Mobile Data by Hideyuki Sasaki

  1. 1. How to combat rapidly growing mobile traffic Hideyuki  Sasaki   Interna0onal  Business  Planning  Office 1
  2. 2. Agenda 1.  Our  introduc0on   2.  Current  status  of  the  Internet  in  Japan   3.  Our  approach 2
  3. 3. What is BBIX? 3
  4. 4. SoftBank Group is Japan’s Largest Internet Company President & CEO Masayoshi Son Foundation Paid-in Capital Group Employees September 3, 1981 188.5 Billion Yen (As of March 31, 2012) 21,858 (As of March 31, 2011) Number of Group Companies 4 900 *1USD=80JPY 4
  5. 5. Growth with the Internet
  6. 6. BBIX has 6 IX locations Tokyo Tokyo metropolitan Fukuoka Osaka Nagoya Tokyo 1st Tokyo 2nd Tokyo 3rd
  7. 7. Oct-­‐13   Sep-­‐13   Aug-­‐13   Jul-­‐13   Jun-­‐13   May-­‐13   Apr-­‐13   Mar-­‐13   Feb-­‐13   Jan-­‐13   Traffic Growth Fastest growing IX in Japan 9
  8. 8. What s happening in Japan? 10
  9. 9. Amount of Internet Traffic in Japan Average  Traffic (Gbps) 2500   2275     2000   1905     1730     1696     1500   1516     1363     1235     1000   May-­‐13   Nov-­‐12   May-­‐12   Nov-­‐11   May-­‐11   Nov-­‐10   0   May-­‐10   500   Source:  hOp://www.soumu.go.jp/johotsusintokei/field/tsuushin06.html 30% growth every year 11 Sou
  10. 10. Mobile Traffic Trend in Japan Average  Traffic (Gbps) 500   469.8   1.71 Times 450   (Gb 422.0   400   350   328.9   300   349.0   700 600 274.3   250   234.8   200   154.6   150   100   62.9   50   71.2   82.2   105.2   500 181.3   400 123.5   300 Jun-­‐13   Mar-­‐13   Dec-­‐12   Sep-­‐12   Jun-­‐12   Mar-­‐12   Dec-­‐11   Sep-­‐11   Jun-­‐11   Mar-­‐11   Dec-­‐10   Sep-­‐10   200 Jun-­‐10   0   800 100 9 Source:  hOp://www.soumu.go.jp/johotsusintokei/field/tsuushin06.html Doubles every year 12 0
  11. 11. Technology Innovation Smart Phone More than 10Times Feature Phone 13
  12. 12. Daily usage 97mins (Japan) Smartphone has become most used device 96mins 21mins Radio 23mins Magazine   Newspaper 77mins Computers Television Mobile Source:  SoBank’s  shareholder’s  mee0ng  in  2012 14
  13. 13. Mobile Broadband Era 15
  14. 14. Anywhere, Anytime
  15. 15. What happens to our backbone? Multiple peaks & Directional changes 17
  16. 16. Traffic shifts even within 24hs! Graph for FNO Peak once at night 18
  17. 17. Traffic shifts even within 24hs! Graph for FNO Peak once at night Graph for MNO Multiple peaks 19
  18. 18. North-South Traffic Mobile  Network  Operators The  Internet   (Transit  network) Social  Applica0on/Game  Provider   Cloud  /  Datacenter Social  Plaaorm  Providers   Cloud  /  Datacenter 20
  19. 19. East-West Traffic Stri Mobile  Network  Operators The  Internet   (Transit  network) East-­‐West Social  Applica0on/Game  Provider   Cloud  /  Datacenter Social  Plaaorm  Providers   Cloud  /  Datacenter 21
  20. 20. North-South Traffic Mobile  Network  Operators Massive  amount   of   short  packets DDoS   like   Traffic The  Internet   (Transit  network) East-­‐West Strict  reliability   requirement Social  Applica0on/Game  Provider   Cloud  /  Datacenter Social  Plaaorm  Providers   Cloud  /  Datacenter 22
  21. 21. Transit network became bottleneck Mobile  Network  Operators Packet Loss Delay Internet   The   (Transit  network) Conge stion East-­‐West Social  Applica0on/Game  Provider   Cloud  /  Datacenter Social  Plaaorm  Providers   Cloud  /  Datacenter 23
  22. 22. Transition of Internet topology 1st Starting of the Internet Tier1 Tier1 Tier2 Tier2 Tier3 2nd Rising Data Centers Tier3 Tier2 Tier2 Tier3 3rd Hyper Giants era Tier3 CDN Tier2 CDN Tier3 Data   Hyper   Center Giants Tier2 CDN Tier3 Tier2 Tier3 4th Cloud Computing era Tier1 Tier1 Data   Center Tier1 Tier2 We  are  here Tier2 Subscribers/Users       Service     Plaaorm/     Cloud/     DC     Hieratical Structure of the Internet will be replaced soon by Direct Connection between Subscribers and Contents. 24
  23. 23. Think about the future! 25
  24. 24. Serious future will come... Overwhelming   Traffic  Growth etc… Cost   management   for  the  future? etc… Expensive  IX   price etc… Quality   Control? etc… Otemachi   Problem Let s think about the Interconnection. 26
  25. 25. Do we still need such complicated network? er2 Tier2 Tier1 Tier2 Tier2 Tier2 Tier2 Tier2 Tier1 Tier2 Tier2 Tier2 Tier2 Tier1 Tier2 Tier2 Tier2 27
  26. 26. Let s simplify the network! J Internet Exchange 28
  27. 27. •  •  •  •  Opera0on  collabora0on     Traffic  dispersion  to  regions  away  from  Otemachi,  Tokyo.   Building  new  interconnec0on  scheme   etc…   + Promoting direct connection 29
  28. 28. Cloud IX Study Council Par0cipa0ng  companies     (that  have  given  permission  for  lis0ng,  in  alphabe0cal  order)     •  •  •  •  •  •  •  •  •  •  •  •  •  hOp://www.bbix.net/_shared/asset/en/press/press_20130919.pdf BBIX  Inc.   CyberAgent,  Inc.   DataHotel  Co.,  Ltd.     GMO  Internet,  Inc.     GREE,  Inc.   IDC  Fron0er  Inc.   mixi,  Inc.   NEC  BIGLOBE,  Ltd.   NIFTY  Corpora0on   SAKURA  Internet  Inc.   SoBank  BB  Corp.   TOKAI  Communica0ons  Corpora0on   Others     30
  29. 29. What s the Ideal Interconnection environment? Brainstorming with professionals  
  30. 30. 酒・寿司 Results of discussion 32
  31. 31. Closed relationship!! Community-­‐centric  movement…
  32. 32. BFD introduction Bidirectional Forwarding Detection 35
  33. 33. What is BFD? BFD  can  shutdown  the  BGP  session  in  under  a  second! outage Outage   Detec0on Time  for  outage  detec0on Are  you  sa0sfied  with  Keepalive  0me?   60/180??  30/90??   Let’s  shorten  the  0me! Recovery  from   the  outage Convergence  Time Outage   Dura0on BFD is effective to minimize the down time. 36
  34. 34. Detection time of outage BFD 3  secs Non-­‐BFD 71  secs Source:  Test  result  between  our  par0cipants  companies Significant improvement! 37
  35. 35. Effect of Direct connection 38
  36. 36. Case 1: Improvement on Latency Peer Up 39
  37. 37. Case 2: Improvement on stability Peer Up 40
  38. 38. Summary •  Mobile broadband in Japan •  Cloud IX community •  What we re doing over IX 東京 シンガポール What s next for Asia? 香港 41
  39. 39. No Peering, No Internet

×