Creating a winning enterprise




                                1
Creating a winning enterprise
Your place in the entrepreneurial process
Peter J MELLALIEU
Unitec Institute of Technology
h...
Creating a winning enterprise
Your place in the entrepreneurial process
Peter J MELLALIEU
Unitec Institute of Technology
h...
Who wants to be part
of a winning enterprise?




                           2
Who wants to be part
of a winning enterprise?




                           2
• In sports, the coach needs to know:

 • rules of the game

 • challenges of each position in the team

 • goals we are s...
4
The entrepreneurial process:
    the complete model




                               5
6
7
Exercise: A winning enterprise? ...
    ... or a team of winners?


• EXAMINE the pieces of the entrepreneurial process (E...
The entrepreneurial process:
     a partial model




                               9
10
11
12
13
?




 Source: http://brainz.org/media/uploads/
2009/02/3237757930_5393324981_m.jpg
                                      ...
Biomimicry




 Source: http://brainz.org/media/uploads/
2009/02/3237757930_5393324981_m.jpg
                             ...
Biomimicry




 Source: http://brainz.org/media/uploads/
2009/02/3237757930_5393324981_m.jpg
                             ...
Sources of
     entrepreneurial opportunities
Opportunity source                 Scope                       Example

  Ne...
Eco-maginative responses
     to green consumersim




http://www.ecokettle.com/

                              17
18
18
18
18
18
18
Growing an enterprise that succeeds




                                      19
Growing an enterprise that succeeds




                                      20
Overcome obstacles




                     21
22
23
24
25
Why create an enterprise?




                            26
Why create an enterprise?




                            27
Profit is the MEANS through which an
 enterprise achieves its OBJECTIVES




                                      28
Profit is the MEANS through which an
 enterprise achieves its OBJECTIVES




                                      28
29
The entrepreneurial process:
    the complete model




                               30
Exercise: A winning enterprise? ...
    ... or a team of winners?
• EXAMINE the pieces of the entrepreneurial process (EP)...
32
Contact
Peter J MELLALIEU
Unitec Institute of Technology
Auckland, New Zealand
pmellalieu@unitec.ac.nz
http://unitec.ac.nz...
The Art of the start




                       34
Further reading
•   Bolton, B., & Thompson, J. (2003). The Entrepreneur in Focus. London:
    Thomson. Retrieved from http...
Other sources
• Biomimicry - burrs and velcro. (n.d.). . Retrieved from http://
  media.brainz.org/uploads/2009/02/3237757...
Technical note

• Sound recording: Samson H4n digital
  recorder
• Sound mixing: Apple Garageband
• Presentation: Apple iW...
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Creating a winning enterprise: your place in the entrepreneurial process

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Presented by Peter Mellalieu at Unitec Institute of Technology, Auckland, to participants in the Young Enterprise Scheme (YES), March 11, 2010.

We all want to be part of creating a winning enterprise. But what processes are required to create a winning enterprise? What is the role you can best play to make your enterprise a success?

Peter Mellalieu introduces and explains the entrepreneurial process (EP) model and asks you to consider the following questions:

- EXAMINE the pieces of the entrepreneurial process (EP) ‘jigsaw’.
- IDENTIFY the piece(s) of the jigsaw that you can most contribute to your team.
- JUSTIFY your choice to your team in terms of your talents, interests, and/or strengths.
- NEGOTIATE the best allocation of the pieces of the jigsaw to create a ‘winning team’.
- IDENTIFY how you will address weaknesses in your team’s talents and/or interests.

The entrepreneurial process model illustrates how wealth is created through several processes including:
- Spotting opportunities to improve products, services and/or processes
- Growing a business that succeeds through putting the customer first and controlling the business
- Continuously innovating to overcome obstacles through managing risk, finding required resources, showing determination, and using networks.

Mellalieu, P. J. (2010, March 11). Creating a winning enterprise: Your place in the entrepreneurial process. Slideshow presentation with soundtrack presented at the Introduction to Young Enterprise Scheme (YES) for secondary school students, Auckland: Unitec Institute of Technology. Retrieved from http://web.mac.com/petermellalieu/Teacher/Blog/Entries/2010/3/13_Creating_a_winning_enterprise%3A_your_place_in_the_entrepreneurial_process.html

(My aplogies fo the audio synchronisation. My first attempt!)

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Creating a winning enterprise: your place in the entrepreneurial process

  1. 1. Creating a winning enterprise 1
  2. 2. Creating a winning enterprise Your place in the entrepreneurial process Peter J MELLALIEU Unitec Institute of Technology http://unitec.ac.nz 1
  3. 3. Creating a winning enterprise Your place in the entrepreneurial process Peter J MELLALIEU Unitec Institute of Technology http://unitec.ac.nz 1
  4. 4. Who wants to be part of a winning enterprise? 2
  5. 5. Who wants to be part of a winning enterprise? 2
  6. 6. • In sports, the coach needs to know: • rules of the game • challenges of each position in the team • goals we are seeking • talents and interests of each player 3
  7. 7. 4
  8. 8. The entrepreneurial process: the complete model 5
  9. 9. 6
  10. 10. 7
  11. 11. Exercise: A winning enterprise? ... ... or a team of winners? • EXAMINE the pieces of the entrepreneurial process (EP) ‘jigsaw’. • IDENTIFY the piece(s) of the jigsaw that you can most contribute to your team. • JUSTIFY your choice to your team in terms of your talents, interests, and/or strengths. 8
  12. 12. The entrepreneurial process: a partial model 9
  13. 13. 10
  14. 14. 11
  15. 15. 12
  16. 16. 13
  17. 17. ? Source: http://brainz.org/media/uploads/ 2009/02/3237757930_5393324981_m.jpg 14
  18. 18. Biomimicry Source: http://brainz.org/media/uploads/ 2009/02/3237757930_5393324981_m.jpg 15
  19. 19. Biomimicry Source: http://brainz.org/media/uploads/ 2009/02/3237757930_5393324981_m.jpg 15
  20. 20. Sources of entrepreneurial opportunities Opportunity source Scope Example New knowledge Biomimicry Velcro Climate change Green consumersim Eco-kettle Second-hand clothing; Economy Fashion Re-created clothing War, migration, medical Home help for DINKS and Demographic change technology elderly What if we could invent a Why? What if? ... do people smoke? safe substitute Risk into opportunity Living on a volcano Adventure tourism Source: Mellalieu; Frederick & Kuratko (2010); Drucker, (1985) 16
  21. 21. Eco-maginative responses to green consumersim http://www.ecokettle.com/ 17
  22. 22. 18
  23. 23. 18
  24. 24. 18
  25. 25. 18
  26. 26. 18
  27. 27. 18
  28. 28. Growing an enterprise that succeeds 19
  29. 29. Growing an enterprise that succeeds 20
  30. 30. Overcome obstacles 21
  31. 31. 22
  32. 32. 23
  33. 33. 24
  34. 34. 25
  35. 35. Why create an enterprise? 26
  36. 36. Why create an enterprise? 27
  37. 37. Profit is the MEANS through which an enterprise achieves its OBJECTIVES 28
  38. 38. Profit is the MEANS through which an enterprise achieves its OBJECTIVES 28
  39. 39. 29
  40. 40. The entrepreneurial process: the complete model 30
  41. 41. Exercise: A winning enterprise? ... ... or a team of winners? • EXAMINE the pieces of the entrepreneurial process (EP) ‘jigsaw’. • IDENTIFY the piece(s) of the jigsaw that you can most contribute to your team. • JUSTIFY your choice to your team in terms of your talents, interests, and/or strengths. • NEGOTIATE the best allocation of the pieces of the jigsaw to create a ‘winning team’. • IDENTIFY how you will address weaknesses in your team’s talents and/or interests. 31
  42. 42. 32
  43. 43. Contact Peter J MELLALIEU Unitec Institute of Technology Auckland, New Zealand pmellalieu@unitec.ac.nz http://unitec.ac.nz 33
  44. 44. The Art of the start 34
  45. 45. Further reading • Bolton, B., & Thompson, J. (2003). The Entrepreneur in Focus. London: Thomson. Retrieved from http://books.google.com/books? id=KxTN68uZKGkC&printsec=copyright&dq=book+bolton+thompson +the+entrepreneur+in+focus#PPR5,M1   • Bolton, B., & Thompson, J. (2004). Entrepreneurs: Talent, temperament, technique (2nd ed.). Oxford: Butterworth Heinemann.  Frederick, H., & Kuratko, D. F. (2010). Entrepreneurship: Theory, Process, Practice (Asia- Pacific Edition) (2nd ed.). Melbourne: Cengage Learning.   • Kawasaki, G. (n.d.). Art of the Start - website. Retrieved September 30, 2009, from http://www.guykawasaki.com/books/art-of-the-start.shtml • Quotes by Richard Branson. (n.d.). Retrieved March 9, 2010, from http:// www.gaia.com/quotes/richard_branson 35
  46. 46. Other sources • Biomimicry - burrs and velcro. (n.d.). . Retrieved from http:// media.brainz.org/uploads/2009/02/3237757930_5393324981_m.jpg • Extreme Backpackers, Turangi - Peter Mellalieu • Multimedia – Album – Sir Richard Branson | Virgin Galactic. (n.d.). . Retrieved March 10, 2010, from http://www.virgingalactic.com/ multimedia/album/sir-richard-branson/ Velcro Hooks.jpg - Wikipedia, the free encyclopedia. (n.d.). . Retrieved March 10, 2010, from http://en.wikipedia.org/wiki/File:Velcro_Hooks.jpg • The 15 Coolest Cases of Biomimicry. (n.d.). Retrieved March 10, 2010, from http://brainz.org/15-coolest-cases-biomimicry/ • Eco-kettle - http://www.ecokettle.com/ 36
  47. 47. Technical note • Sound recording: Samson H4n digital recorder • Sound mixing: Apple Garageband • Presentation: Apple iWorks Keynote • http://teach.myndsurfers.org.nz 37

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