25. Options
What? VF ⇒ PF
Replace variant forms (VF) with Preferred form (PF)
E.g., All variant forms of “Apple...” ⇒ “Apple Inc.”
Where?
Source UISearch Index
37. Supplemented Records
Id <Record 1>
URL www.hbs.edu/faculty/
Popularity 950218
LinkDepth 1
Id <Record 2>
URL www.hbs.edu/mba/academic-experience/blog/post/hbs-global-initiative-research-centers
Popularity 2493
LinkDepth 6
38. For the sake of Relevance!
http://www.hbs.edu/search.aspx?q=finance&..
...&bboost=sum( product
(sub(10,LinkDepth),0.1),
max(log(Popularity),1) )
&...
39.
40. Standardized Field Names
Record 3
Field:
Webaddress
Record 1
Field: URL
Record 2
Field: Link
Record 3
Field:
HBSLink
Record 1
Field:
HBSLink
Record 2
Field:
HBSLink
Search Index
45. Federated Search
One search box to rule them all
Multiple search tool federation
Harmony at the SERP level
What we thought was the
Holy Grail
One True Collection (OTC)
One search box to rule them all
Single search index
Harmony at the result level
What the users wanted
46.
47.
48. Content
Search Index
Your Bank!
● Fast lookup
● Web services for
all our content
CMS
Records
Web
pages RDBMS
Assemble HarmonizeCleanse Supplement
Learning
Management
Systems
Service
Management
Systems
CRM
Systems
● Normalize data
● Remove special chars
● …
● Standard fields
● One True Collection
● ...
● Analytics (popularity)
● Postal Code⇒ city,state
● Implicit metadata
● LinkDepth
● ...
Intranet Websites etc.
Start making withdrawals !!
Joins
● PDF Full-text
● Person record
● ...
etc.
CASH