Elizabeth Warren Situational Analysis

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SWOT analysis for current MA Senate Candidate, Elizabeth Warren. This presentation highlights the strengths, weaknesses, opportunities, and threats to her campaign in the Bay State.

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Elizabeth Warren Situational Analysis

  1. 1. Situational Analysis- Elizabeth Warren for MA Senate <ul><li>Micaeli Rourke </li></ul><ul><li>CC345 </li></ul>
  2. 2. Strengths <ul><li>-Strong Democratic populous </li></ul><ul><li>-Frustrated constituents </li></ul><ul><li>-Democratic Governor and Senior Senator </li></ul><ul><li>-Unknown to the majority of MA residents </li></ul><ul><li>-Strong academic background and resume </li></ul><ul><li>-Consumer Advocate, Special Advisor to Consumer Financial Protection Bureau (2010-2011) </li></ul><ul><li>-Chairperson of the Congressional Oversight Panel (2008-2010) </li></ul><ul><li>-Immediate endorsements from EMILY's List, ActBlue </li></ul>
  3. 3. Weaknesses <ul><li>-Opponent has more money </li></ul><ul><li>(Scott Brown reportedly has $10 million as of 1/12) </li></ul><ul><li>-Does not have a super PAC </li></ul><ul><li>-Unknown to the majority of MA residents </li></ul><ul><li>-Not a MA native </li></ul><ul><li>-Has not held an elected position </li></ul><ul><li>-Has not received any endorsements from current MA lawmakers </li></ul>
  4. 4. Opportunities <ul><li>-Grassroots campaigning! </li></ul><ul><li>-Ability for online fundraising drives ($1M in 1 day) </li></ul><ul><li>-Unique e-mail blasts </li></ul><ul><li>-Opponent's inconsistent voting record </li></ul><ul><li>-Brown has not been attacking Warren--ability to write her own story for the public </li></ul><ul><li>-Commonalities with the 99%/Occupy Movement </li></ul><ul><li>-Support from Progressive Organizations--PDA, Mass College Democrats </li></ul><ul><li>-No serious inter-party competition for the nomination </li></ul><ul><li>-The &quot;hick vote&quot; </li></ul>
  5. 5. Threats <ul><li>-Scott Brown still has more money </li></ul><ul><li>-Scott Brown also has a Super PAC </li></ul><ul><li>-Scott Brown is the incumbent candidate </li></ul><ul><li>-In the last election for this seat, Democrats faced significant defeat </li></ul><ul><li>-Attacks from Wall Street, Crossroads GPS (Karl Rove) </li></ul><ul><li>-Was a registered Republican prior to 1995 </li></ul>

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