Michael m mintointro


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Michael m mintointro

  1. 1. Introduction to the Minto Pyramid Principle <ul><li>Why a Pyramid Structure </li></ul><ul><li>Sorting into Pyramids - Rules </li></ul><ul><li>Substructures </li></ul><ul><ul><li>Vertical Relationship </li></ul></ul><ul><ul><li>Horizontal Relationship </li></ul></ul><ul><ul><li>Narrative Flow of Introduction </li></ul></ul>
  2. 2. Why a Pyramid Structure <ul><li>Writing and other communications inherently serial </li></ul><ul><li>As audience decodes communication, attempts to understand the logic - the point - of the communication </li></ul><ul><li>The mind organizes through clustering and superordinate/subordinate relationships among concepts </li></ul><ul><li>Falls into pyramid structure: </li></ul>
  3. 3. Example (p. 1 of 4) <ul><li>Communication: “I was in Zurich last week - you know what a conservative city Zurich is - and we went out to lunch at an outdoor restaurant. Do you know that within 15 minutes I must have seen 15 men with either a beard or a moustache.” </li></ul><ul><li>Interpretations: </li></ul><ul><li>She’s talking about how unconservative Zurich is getting. </li></ul><ul><li>She’s going to compare Zurich to other cities. </li></ul><ul><li>She’s hung up on facial hair. </li></ul>
  4. 4. Example (p. 2 of 4) <ul><li>Communication: “And you know, if you walk around any New York office you can rarely find even one man who doesn’t have sideburns or a moustache.” </li></ul><ul><li>Interpretations: </li></ul><ul><li>She disapproves of hairy styles. </li></ul><ul><li>She will compare the styles of various offices. </li></ul><ul><li>She’s surprised at the amount tolerated in professional firms. </li></ul>
  5. 5. Example (p. 3 of 4) <ul><li>Communication: “And of course facial hair has been a part of the London scene for years.” </li></ul><ul><li>Interpretations: </li></ul><ul><li>She thinks London is ahead of all the other cities. </li></ul><ul><li>Major cities are getting hairy. </li></ul>
  6. 6. Example (p. 4 of 4) <ul><li>Intended Communication: </li></ul><ul><li>“ You know, it’s incredible to me the degree to which facial hair has become such an accepted part of business life. </li></ul><ul><li>In Zurich… </li></ul><ul><li>In New York… </li></ul><ul><li>And of course in London...” </li></ul>
  7. 7. Sorting into Pyramids - Rules <ul><li>Ideas at any level in the pyramid must always be summaries of the ideas grouped below them. </li></ul><ul><li>Ideas in each grouping must always be the same kind of idea. </li></ul><ul><li>Ideas in each grouping must always be logically ordered </li></ul>
  8. 8. Substructures: Vertical Relationship <ul><li>All documents should reflect the question/answer dialog </li></ul><ul><li>The value of the pyramid structure is that it forces visual recognition of the vertical question/answer relationship </li></ul><ul><li>Any point you make must raise a question in the reader’s mind that you must answer horizontally on the line below </li></ul>
  9. 9. Substructures: Vertical Relationship Example Purchase a large franchise Why? Will grow faster than industry Will have positive financial impact Will be easy to absorb Why? Why? Why? Large market share Little retail competition Low cost Growing sales Rising profits Separate business Same managers Simple control processes
  10. 10. Substructures: Horizontal Relationship <ul><li>Deductive grouping </li></ul><ul><ul><li>Example: </li></ul></ul><ul><ul><ul><li>All men are mortal. </li></ul></ul></ul><ul><ul><ul><li>Socrates is a man. </li></ul></ul></ul><ul><ul><ul><li>Therefore Socrates is mortal. </li></ul></ul></ul><ul><li>Inductive grouping </li></ul><ul><ul><li>Example: </li></ul></ul><ul><ul><ul><li>French tanks are at the Polish border. </li></ul></ul></ul><ul><ul><ul><li>German tanks are at the Polish border. </li></ul></ul></ul><ul><ul><ul><li>Russian tanks are at the Polish border. </li></ul></ul></ul><ul><ul><ul><li>Therefore Poland is about to be invaded by tanks. </li></ul></ul></ul>
  11. 11. Substructures: Narrative Flow of Introduction <ul><li>Condensed story form: </li></ul><ul><ul><li>Situation </li></ul></ul><ul><ul><li>Complication </li></ul></ul><ul><ul><li>Question </li></ul></ul><ul><ul><li>Answer </li></ul></ul><ul><li>The story sets forth the Situation within which a Complication develops that triggered the Question to which your communication will now give the Answer . </li></ul>