SEO Search Engine Optimization Link Building Guide


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SEO Search Engine Optimization Link Building Guide

  1. 1. ==== ====SEO Link Monster Automated Link Building And Google Ranking System. Check this out....!!! ====What is Link Building?Link Building is simply the process of establishing and distributing your websites URL via the web.This is a critical step to the Search Engine Optimization realm as search engines often rely heavilyon external links pointing to your website. In fact this is so important that without any links pointingto yours, youll more than likely to be NEVER found by Google or Yahoo-yikes! This doesnt meanyou should go to any site and just start spamming it with your websites URL -- the search enginesalgorithms are far too advanced for primitive techniques like those. However, when done honestly,this can promote your website above and beyond your competition as Google vests a lot of itsconfidence in external linking from relevant websites.How do I get my URL on other websites, legitimately?Publishing your website on just any website is a very bad idea as well. You want to make sure thatyou look over the website itself and see if its relevant to the content on your own website. Forinstance if you place your websites URL that contains information about gardening on a site thatsdedicated to automobiles, thats a bad idea. This tells Google NOTHING about your website andmay actually penalize you in their search results. Look for websites not only relevant to yours, butalso ones that are respected by the search engines. Avoid all sites that are cluttered withadvertisements or affiliate links -- Google may penalize you for having your links here as well. Stayaway from ad farms (pages consisting solely of external advertisement links) as this will furtherharm you in the rankings. Look for legitimate websites and the way to tell is really just usingcommon sense. If it looks good to you, an honest and content rich website relevant to the contenton yours, ask the webmaster if you could place your link on their site. It never hurts to ask :).Dont do overnight linkingOvernight linking is when you prop up your website and then just go out and post your website anyand everywhere you possibly can. Spread your link distribution out a bit so you dont have 100links in a day and for 5 days you have no future external links. Google sees this as abuse andspam and will penalize your website. Trust me, its all be done before and Google is just too smartnowadays for black hat SEO techniques. Rather, spread your links out so that instead of gettingyour website 100 external links in a day, aim for doing this in a month. Gradual linking is better inGoogles eyes and if Google is happy, that means Yahoo, AOL, Ask Jeeves, and MSN are happy.Googles PRAlso another way to tell about how generally respected a website is you can use Googles PageRank tool thats included in the Google toolbar. The PR rates websites on a scale from 0-10. Most
  2. 2. websites are only in the 1-4 range, but be happy if yours is 5 or above. This shouldnt be your onlybasis for rating websites, but it is a good rule of thumb. Dont just go after PR 6 or 7 sites, mix it upa bit. Place a few links here and there on 3 or 4 PR and then go for the big shots.Note: Many websites have no PR and this is quite common. Some reasons could be due to thefact that its a new website or is on a dynamic page (page using PHP, ASP, CGI, etc.).Vary your anchor textYour anchor text is the text that appears with your websites URL embedded in it. The mostcommon example is "Click here". Now while this is distributing your website, its not telling GoogleANYTHING about what it is. Even if you post it on a website about flowers and your website isabout gardening, try and get that anchor text to say something like "Gardening tips" or somethingmore specific. Also try to work your keywords into your anchor text. If one of your keywordphrases is Gardening tips place that in the anchor text. In addition dont place "Gardening tips" foryour anchor text on EVERY website. Vary it by placing anchor text like "Gardening FAQ" or"Resource for Gardeners" -- if you have all your external links saying "Gardening Tips" this willraise a red flag with Google and may see it as artificial link building rather than organic (pardonthe pun) link building. Artificial link building is black hat and Google does not tolerate it. Yourwebsite WILL drop in the rankings if you do this...IMPORTANT: This is a VERY common mistake. Many people will do what I said in the aboveparagraph completely right, but will only have the anchor text contain their keyword phrases. Thisis a bad idea as well. If your keyword phrase is "Gardening Tips" its okay to have few links withthat anchor text BUT not too many. Instead have the text say "Tips for your Garden" and vary yourkeywords and phrases. Google loves this and it looks less like youre trying to do it solely forinternet marketing sake.Article submissionThis is a GREAT way to promote your website - by publishing content on a blog or articlesubmission site. You not only (usually) have the ability to add a link back to you, but it also makesthat page relevant to your website! So be explorative and helpful. Go to a website and give yourgardening tips and then link back to your website. You not only contribute to the world wide web,but you get exposure as well. Just make sure the content you submit is valid and isnt copied fromanother source unless you have permission to do so. Keep in mind that you should also vary yourarticles so you dont just copy and paste the same thing for numerous article submissions onvarious websites.Avoid link exhanging and reciprocal linkingThese SEO technqiues were used years back and were effective - now its not so much that case.Link exhanging is when you swap links with another webmaster so you place their link on yourwebsite and vice versa. This is hardly effective and if done in excess, Google wont think veryhighly of your website and may see it as spamming, further penalizing your website.Submit to trusted directories
  3. 3. Submitting your website to directories such as DMOZ or Yahoo! will give you a monster boost inGoogles eyes. At the time this article was written, Yahoo! cost $299 per website listed in thedirectory and may not be within your budget, thats fine. DMOZ is a free directory and is in fact thelargest human-managed directory on the web with millions of websites listed. Unlike crawler basedsearch engines like MSN, Google, or Yahoo, directories are manually submitted content and arereviewed. If your site is deserving of a listing,youre listed. Id stay away from many directories,however. DMOZ is the best one you can get into, but is a long process (takes anywhere from 2weeks to months) and you might not even be listed so keep that in mind.Have permanent linksMake sure the links you post are permanent. Temporary links command less respect, so seniorityrules on this one!Closing statementWhen it comes down to it, just be honest. Dont try to outwit the search engines algorithms. Youmay discover a flaw in the system but you should not utilize it if you find it cunning or sneaky. Juststick to white hat techniques for search engine optimization and youd be amazed how honesty isthe best policy. In addition, search engines tend to be quite forgiving (just dont do bad stuff towhere you get banned and removed from the search engine,that would be bad!). Finally, just tosum some stuff up, this article about covers what you need to know for effective link building. Ifdone right, this art can radically transform your placement among the major seach engines.Vance Christensen is a professional search engine optimization specialist who owns and operatesSEO Cookie, an SEO online firm. His website is [] or you can drop him aline at Source: ====SEO Link Monster Automated Link Building And Google Ranking System. Check this out....!!! ====