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Three things that will make or break your business in 2016.

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The lessons that will make or break your business in 2016. Mylo Kaye, Head of Digital at Dreamr gives his take on Episode 13 of the den. For more tips follow: www.mylokaye.com and www.dreamr.uk. More about Mylo Kaye. He is the Co-Founder of Dreamr, a digital design & development agency.

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Three things that will make or break your business in 2016.

  1. 1. E P I S O D E 1 3 R E V I E W
  2. 2. T H R E E T H I N G S T H A T W I L L M A K E O R B R E A K Y O U R B U S I N E S S M Y L O K A Y E / D R E A M R L E S S O N S F R O M T H E D E N
  3. 3. G E T O U T T H E R E L E S S O N 1
  4. 4. “ I F Y O U H A V E A N I D E A , N O M A T T E R W H A T I T I S , G E T O U T T H E R E , N E T W O R K A N D M A K E Y O U A N D Y O U R I D E A K N O W N T O T H E W O R L D . T H I S I S T H E O N L Y W A Y Y O U W I L L G E T N O T I C E D . ” Lloyd and Tasha initially entered the Den quite nervous and after calling Peter Jones 'man' in a comical moment the pair stood up to the pressure with their coffee based body scrub that targets skin problems, cellulite, and stretch marks. Unfortunately they lost Touker Suleyman almost immediately because he felt their business was too young. A frustrated Peter Jones was unconvinced by Lloyd and Tash's laidback attitude and dropped out as quick as you can say 'cinnamon latte'. But as all hope was dwindling Sarah Willingham made a cheeky yet confident offer of £30,000 but for almost half the company at 45%, a lot more than what the 15% stake the couple originally offered. Speaking with utter excitement on accepting the offer Lloyd and Tash walked away with Sarah Willingham on board.
  5. 5. Y O U R A T T I T U D E W I L L M A K E O R B R E A K Y O U R S U C C E S S L E S S O N 2
  6. 6. “ Y O U R A T T I T U D E C A N M A K E O R B R E A K Y O U R S U C C E S S . T H E R E ' S A P O I N T W H E N C O N F I D E N C E B E C O M E S A R R O G A N C E A N D I T W I L L D O Y O U M O R E H A R M T H A N G O O D . ” Pete Ancketill, a former osteopath from London, was next to enter the Den with Glassbusters, a device to simplify waste disposal for bars and restaurants. Rather to the point and slightly arrogant, Pete said he will get investment from someone else if not the Dragons. He was seeking a£200,000 investment for just 10% of the business Peter Jones bluntly questioned Pete on why he thought the company was worth £2m despite not making a profit. The atmosphere took a turn for the worst with Dragon after Dragon pulling out over personality issues with stone cold Pete who said he was not used to presenting. But in a surprise move Nick Jenkins offered Pete £200,000 for 30% of Glassbusters, Pete's reply: "We're only on this planet once" before accepting the offer.
  7. 7. H A V E P A S S I O N L E S S O N 3
  8. 8. “ I F Y O U D O N ' T H A V E T H E P A S S I O N F O R Y O U R P R O D U C T O R S E R V I C E , N E I T H E R W I L L Y O U R C U S T O M E R S . Y O U N E E D T O F I G H T F O R W H A T Y O U B E L I E V E I N , E V E N I F I T ' S A S S I M P L E A C O L O U R E D H A R D B O I L E D E G G . ” Next up was Rob Shaw from The Crackin’ Egg Company, accompanied by his sidekick Pepper, who in case you did get the chance to see last night's episode is a hen. Looking for 80,000 for 20% of his company the rather amused Dragons heard Rob's vision of a savoury snack food with the very unusual concept of colour painted hard-boiled eggs. The eggs, which retail for £1.59 for two, are painted to increase shelf life but the product worried Deborah who found a red dye inside of her lovely white egg. She quickly put it down. Despite Rob's cool demeanour, the no deal response from Peter came quickly as coloured eggs weren't for him. The other Dragons followed and Rob left without even an offer.
  9. 9. I T S N O T A L L A B O U T M O N E Y L E S S O N 3
  10. 10. “ I T ' S N O T A L L A B O U T M O N E Y . C O N N E C T I O N S A N D E X P E R I E N C E A R E W O R T H M O R E T H A N M O N E Y A N D C A N I N T H E L O N G T E R M G I V E Y O U R B U S I N E S S M O R E C H A N C E O F S U C C E E D I N G T H A N M O N E Y A L O N E . ” Spencer Turner from Bournemouth got off to a rocky start. He immediately felt under pressure and stumbled over his words. His product, Tegstove, is butane gas stove for camping enthusiasts which can also charge mobile devices. Retailing for £149 the product has high potential. Spencer's pressure seemed to be getting to him though as he continued to stumble his words in a difficult pitch that could devastate his chances of investment. But Peter Jones was intrigued and he asked for a demonstration; his tech background clearly igniting a spark in the 21st century stove concept. Deborah was immediately interested and made Spencer an offer for £45,000 for 25% of the business, the exact deal Spencer was offering. Peter matched Deborah's offer, highlighting his innovation centre in Asia. Touker Suleyman offered to fly to China with Spencer to secure a manufacturing deal, which seems to ruffle the other two interested Dragons who immediately perked up. Soloman offered £60,000 for 25% of the company in a shock move. Spencer accepted Peter's offer.
  11. 11. LESSONS “ Y O U R A T T I T U D E C A N M A K E O R B R E A K Y O U R S U C C E S S . T H E R E ' S A P O I N T W H E N C O N F I D E N C E B E C O M E S A R R O G A N C E A N D I T W I L L D O Y O U M O R E H A R M T H A N G O O D . ” “ I T ' S N O T A L L A B O U T M O N E Y . C O N N E C T I O N S A N D E X P E R I E N C E A R E W O R T H M O R E T H A N M O N E Y A N D C A N I N T H E L O N G T E R M G I V E Y O U R B U S I N E S S M O R E C H A N C E O F S U C C E E D I N G T H A N M O N E Y A L O N E . ” “ I F Y O U H A V E A N I D E A , N O M A T T E R W H A T I T I S , G E T O U T T H E R E , N E T W O R K A N D M A K E Y O U A N D Y O U R I D E A K N O W N T O T H E W O R L D . T H I S I S T H E O N L Y W A Y Y O U W I L L G E T N O T I C E D . ”
  12. 12. CARRY ON THE CONVERSATION T H I S A R T I C L E W A S W R O T E B Y M Y L O K A Y E / H E A D O F D I G I T A L A T D R E A M R . W W W . D R E A M R . U K W W W . M Y L O K A Y E . C O M

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