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Visual Storytelling: The State of “Show Me” Social Sharing

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Visual Storytelling: The State of “Show Me” Social Sharing

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The state of social sharing has moved from simply telling your story to creatively showing your audience your message. You’ve already matched your target audience preferences with the appropriate social channels. Now it’s time to show them the visuals and fill those channels with engaging content.

Let’s leverage your visual assets on Facebook, Twitter, Instagram, and Pinterest using proven tips & techniques. We’ll also explore best practices and examples of businesses that stand out from the crowd by using visuals to successfully engage their fans.

Presented at MinneWebCon on April 13, 2015

The state of social sharing has moved from simply telling your story to creatively showing your audience your message. You’ve already matched your target audience preferences with the appropriate social channels. Now it’s time to show them the visuals and fill those channels with engaging content.

Let’s leverage your visual assets on Facebook, Twitter, Instagram, and Pinterest using proven tips & techniques. We’ll also explore best practices and examples of businesses that stand out from the crowd by using visuals to successfully engage their fans.

Presented at MinneWebCon on April 13, 2015

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Visual Storytelling: The State of “Show Me” Social Sharing

  1. 1. Photo: Thomas Hawk on Flickr @myklroventine
  2. 2. Photo: Marc Wathieu
  3. 3. Photo: dierk schaefer on Flickr
  4. 4. Photo: Steve Petrucelli on Flickr
  5. 5. Photo: Thomas Hawk on Flickr
  6. 6. • Get to know your camera app • Clean your lens • Use the flash sparingly Phone Photography Tips: • Get up close — avoid zoom! • Use the highest resolution possible Photo: Abe Kleinfeld on Flickr
  7. 7. The Rule of Thirds Divide the photograph in your mind into thirds, and position the subject either in the left or right third of the image. Photo: Wikimedia Commons
  8. 8. Photo: Ben Watkin on Flickr
  9. 9. Images Size & Quality • Physical Size* • File Size • Resolution • File Type • * IMPORTANT
  10. 10. canva.com picmonkey.com pixlr.com
  11. 11. photoshop.com/tools
  12. 12. croppola.com
  13. 13. Source: visual.ly/what-makes-good-infographic
  14. 14. creativecommons.org
  15. 15. compfight.com
  16. 16. pexels.com
  17. 17. Stock Up
  18. 18. thenounproject.com
  19. 19. Photo: cubancouncil.com
  20. 20. Source: jonloomer.com/2014/01/20/facebook-image-dimensions/
  21. 21. Source: jonloomer.com/2014/01/20/facebook-image-dimensions/
  22. 22. Photo: Shawn Campbell on Flickr
  23. 23. Profile pic: 400 x 400 px
 Cover photo: 1500 x 500 px
  24. 24. In-stream preview: 440 x 220 px
 Vertically centered, <3MB
  25. 25. Photo: ripenecommerce.com
  26. 26. = Source: designerrobrusso.com/what-is-the-perfect-pinterest-pin-size/
  27. 27. analytics.pinterest.com
  28. 28. Photo: ed_needs_a_bicycle on Flickr Photo: AdamPrzezdziek on Flickr
  29. 29. Photo: ed_needs_a_bicycle on Flickr
  30. 30. Photo: ed_needs_a_bicycle on Flickr
  31. 31. Photo: Nate Grigg on Flickr

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