You are a brand that needs to identify yourself, gather your assets such as photos and social media, establish a command post to deploy your brand from, deploy your brand identity and message, and maintain your brand over time through ongoing efforts. The document provides steps to develop yourself as a personal brand, including identifying yourself, assembling brand assets, creating a central hub, sharing your brand message, and sustaining your brand.

2. You

3. (Yes, you)

4. are a
brand.

12. How?

13. 1. Identify
2. Gather assets
3. Est. command post
4. Deploy
5. Maintain
Flickr photo by Boston Public Library

14. 1. Identify Flickr photo by TCM Hitchhiker

15. 2. Gather assetsFlickr photo by herzogbr

16. 3. Establish command post
Flickr photo by Scooter Flix

17. 4. Deploy Flickr photo by The U.S. Army

18. 5. Maintain Flickr photo by The U.S. Army

19. Flickr photo by tommigodwin

20. Mykl Roventine
designer of things
myklroventine.com
twitter.com/myklroventine
Thank
you!