1.
Photo: zoomar on Flickr

2.
podcast
[pod-kast] noun
1. a digital audio file made available on the Internet for
downloading to a computer or portable media player,
typically available as a series, new installments of
which can be received by subscribers automatically.

3.
“Basically...I was late on a
deadline, was short about 30
words, needed to add in a
couple of sentences. I made
up a bullshit sentence, ‘What
do we call this?’”
- Ben Hammersley

4.
67% of podcast listeners don’t
mind sponsorship messages
and occasionally find them useful,
compared to 6% of television or
commercial radio listeners.
Source: Edison Research

5.
Podcast Advertising
Often personally presented or contextual
Higher rates than advertising in other mediums
Easy to track
Difficult to skip

6.
Podcasting
Milestones

7.
2004

8.
2005

9.
2013

10.
2014

11.
2015

12.
Why Podcast?
Be where your blog or video isn’t
Grow your audience
Establish a voice in your niche, literally
Complement your current strategies
Source: Tom Tate, AWeber.com

13.
More Pros of Podcasting
Engage with captive audience
Build brand awareness
Increase community engagement
Improve find-ability
You can increase awareness
Helps with SEO
Source: Nicolette Beard, TopRank Online Marketing Blog

14.
Cons of Podcasting
Bandwidth can be costly
Can be hard to track ROI
Inconsistency can cost you
Difficult to get buy-in
You can’t fake enthusiasm
Source: Nicolette Beard, TopRank Online Marketing Blog

15.
By 2020, Business Insider estimates
that 75% of cars shipped globally will
be built with the necessary hardware
to connect to the internet.

16.
First Step: Listen

17.
youtu.be/8IPV2oSz8m4
How to listen to a Podcast - with Ira & Mary

18.
play.google.com/store/apps/details?id=au.com.shiftyjelly.pocketcasts

19.
Getting Started
Make the time
Define your goals
Choose a name
Pick a format
Length
Frequency

20.
Enjoy what you
talk about

21.
Production
Photo: Mark Hunter on Flickr

22.
USB Mics
Blue Microphones' Yeti Series
Audio-Technica ATR2100-USB
Cardioid Dynamic USB/XLR
Microphone
AT2020 USB Cardioid
Condenser USB Microphone
Samson Meteor

23.
Mixing Boards
Mackie ProFX8
Behringer Q802USB
Mackie 1202-VLZ3

24.
Optional items
Pop Filter
Studio Mic Boom Arm
Headphones
Blue Mikey Digital (for iPhone)
Zoom H6 Handy Recorder

25.
Software
Recording/Editing:
Adobe Audition (Mac, Windows)
GarageBand (Mac)
Audacity (Mac, Windows)
TwistedWave (Mac, iPhone, iPad)
Other:
Auphonic
Call recorder for Skype (Mac)
Pamela (Win)

26.
My Setup
USB Mic
Record Google Hangout:
SoundFlower
LadioCast
Audacity
Post-production:
GarageBand 11,
Version 6.0.5

27.
Create Album Art
Image must be 1400 x 1400 pixels at min,
3000 x 3000 max
Image must be in .jpg or .png format
(.jpg preferred)
Image should look good, and readable,
at 300 x 300 pixels

28.
Recording Process
Record primary content
Record any supplemental content
Edit/Clean up audio
Add music

29.
Add Music
ccMixter - ccmixter.org
Free Music Archive - freemusicarchive.org
SoundCloud - soundcloud.com
Vimeo Music Store - vimeo.com/musicstore

30.
castfeedvalidator.com
Validate your RSS feed

31.
Host Your Podcast
SoundCloud - soundcloud.com
Podbean - podbean.com
Podomatic - podomatic.com
Libsyn - libsyn.com
Buzzsprout - buzzsprout.com
DIY options:
Amazon S3 - aws.amazon.com/s3/
WordPress.com
Your site/blog

32.
SoundCloud Share/
Embed Options

33.
More info at apple.com/itunes/podcasts/specs.html

34.
Other Podcast Directories
Stitcher - stitcher.com
Blubrry - blubrry.com
Miro - getmiro.com

35.
"Our culture is so niche-oriented now, you
don't need 3 million people to listen to
your podcast. If 10,000 people listen,
which isn't a hard number to achieve, then
10,000 people listen to your podcast. You
can do something with that, you can
build a community, and literally change
the world, just recording into a recorder."
- Chris Hardwick, nerdist.com

36.
wordpress.org/plugins/powerpress/

37.
Beyond the Podcast
Transcribe your podcast
speechpad.com
Get listener questions
speakpipe.com

38.
Questions? Photo: Will Lion on Flickr

39.
Thank you!