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Unwrapping Tumblrwith the National Association ofBlack Journalists at Marquette U.             #NABJUT    Mykl Novak • Mar...
MU Class of ’92Marquette Journal staff photo • Source: ’92 Hilltop
OverviewI.   What is Tumblr?II. Posting on TumblrIII. Engaging on TumblrIV. Lessons learnedV. 10 tips for journos
$1,000 Jeopardy! clue (aired 12/16/11)
I: What is Tumblr?• “The easiest way to blog.”• Tumblr makes it effortless to share  anything you find or create.• Post tex...
So what’s Tumblr really?•   “...a digital incubator for all things visually stunning.”    (Christine Erickson, mashable.co...
Blogging hybrid                   longer posts                       scheduling                         multimedia        ...
Undercover Tumblr
Tumblelog public view           nwkarchivist.tumblr.com
Dashboard view
Who’s on Tumblr?ohnewsroom.tumblr.com
Who’s on Tumblr?partylikeajournalist.com
Who’s on Tumblr?futurejournalismproject.org
Who’s on Tumblr?markcoatney.com
Who’s on Tumblr?
Who’s on Tumblr?
Who’s on Tumblr?
Who’s on Tumblr?
newsmediatumblrs.com
Your favorite Tumblrs?
Demographics• Top 25 websites in U.S. ranked 21st by• 56% female, 44% male• Especially attracts ages 18 to 24• College edu...
Tumblr vs. others         Source: comScore (Feb. 2012)
18,852,719,075      total posts   47,301,908total blogs (tumblelogs)   www.tumblr.com/about/
Why Tumblr for Journos• Post your own stories• Not limited to 140-character tweets• Group blogs allow multiple authors• Ge...
Why Tumblr for Journos• Mine Tumblr for story ideas• Engage your readers (Tumblr followers)• Connect with other journalist...
Tumblr for journalism?
Reveal news gathering             cjchivers.com
Curate/report news       hashtagvictorjacobo.tumblr.com
Collect news quotes          officialssay.tumblr.com
Be a columnist             “The Freshman”        wearemarquette.tumblr.com         (discontinued in August 2011)
Post photo essaysaaronjayledesma.tumblr.com and romeoandjournal-it.tumblr.com
Go free-form/creative                 wow. how college. [reblogged]   669 notes               curryfries.tumblr.com
Accept submissionswearejournalists.tumblr.com
Cover a beat      marquetteu.tumblr.com
Remember when      livelymorgue.tumblr.com
Other ideas?
II: Posting to Tumblr
Quick account sign-up 1.    2.   3.   4.
The Dash• Read posts• Post stuff• Interact
7 types of posts
Photo driven 42% of original posts     are photos      Source: mashable.com, 11/14/11
Posting a photo          Click Photo
Upload a photo1. Select photo2. Add caption (optional, but do it)3. Tag it (optional, but do it)4. Post
Dashboard result
Tumblelog result
Photoset
Text post• You can easily add images to text posts• Use “read more” break for longer posts
Quote post“Be ignited, or  be gone.”    (Mary Oliver)
Link post
Chat postOverheard at Brew Cudahy Cafe:Barista #1: I’m really tired.Barista #2: You work in a coffee shop.Do something abo...
Audio post• One audio upload per day• MP3s only with 10MB limit• Toll-free number to record
Video post• Embed YouTube or Vimeo by URL• Upload 5 minutes of video per day• 100MB max per video file upload
Publish options• Publish now — I mean, right now• Add to queue — stagger your posts• Publish on... — schedule your posts •...
Theme gardenwww.tumblr.com/themes/
III: Engaging on TumblrNotes• Reblog• Like• Reply• Answer
Reblog• Similar to Twitter’s retweet• Quickly shares what you love on Tumblr• Creates a copy to your tumblelog• Allows you...
Reblog a post
Like• Marks what you like from Tumblr• Similar to Twitter favorites• Does NOT create a post on your tumblelog• Adds to Not...
Reply• Replies are off by default• Can allow replies from people you follow• Can allow replies from those following you  f...
Answer a question• End a text post or a caption with “?”• Creates a question post with answer box
Submit stuff to others
dearmarquette.tumblr.com Bowl of Real Chili in 1980: $1.40; Today: $5.74
Ask others a question  • Click “ask” link or go to /ask  • 500-character limit  • Only 10 asks per hour  • No web or email...
Send Fan Mail
Following• Click follow button in the upper right• Try Spotlight: http://tumblr.com/spotlight/• Try http://tumblr.com/spot...
Check archive, likes
The Tag Advantage• Only 10% of Tumblr users tag• Surfaces content for others• When posting, tags on right• No hash/pound s...
news tag (curated)
Highlighted posts
IV: Lessons learned    Tumblr loves bacon!
Tumblr sweet spot•   Visuals/multimedia•   Niche topics
What interests students?
Creation vs. Curation• Strike a balance between... •   Creating your original posts •   Curating other’s posts (reblogs)• ...
Follow judiciously• Follow accounts that fit your interests• Initially, I followed all who followed me• Sometimes led to “d...
Track topics with tags
Seedy side of Tumblr• Spam likes or reblogs (block as spam)• Beware of phishing for Tumblr logins• F-bombs, even on officia...
Tumblr downtime42.1 hoursdowntimein 2011 forTumblr                 Source: pingdom.com
V: 10 Tips for Journos
1. Identify yourself
2. Stick with a blog name
3.Visual, visual, visual
4. Add captions                                              •   Choose keywords in                                       ...
5. Consider lengthtl;dr
6. Post often but stagger
7. Post in the p.m.
8. Link your related posts                1. McCormick Hall                2. Mashuda Hall                3. Cobeen Hall  ...
9. Get Google Analytics    Learn how at bit.ly/gatumblr
10. Find a niche, a voice
Questions?
Thanks!postmarq.tumblr.com    @myklnovak
Unwrapping Tumblr for Journalists
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Unwrapping Tumblr for Journalists

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Tumblr tutorial and tips for student journalists at Marquette University.

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Unwrapping Tumblr for Journalists

  1. 1. Unwrapping Tumblrwith the National Association ofBlack Journalists at Marquette U. #NABJUT Mykl Novak • Marquette University postmarq.tumblr.com • @myklnovak
  2. 2. MU Class of ’92Marquette Journal staff photo • Source: ’92 Hilltop
  3. 3. OverviewI. What is Tumblr?II. Posting on TumblrIII. Engaging on TumblrIV. Lessons learnedV. 10 tips for journos
  4. 4. $1,000 Jeopardy! clue (aired 12/16/11)
  5. 5. I: What is Tumblr?• “The easiest way to blog.”• Tumblr makes it effortless to share anything you find or create.• Post text, photos, quotes, links, dialogues, audio, video, slideshows. tumblr.com/why-tumblr
  6. 6. So what’s Tumblr really?• “...a digital incubator for all things visually stunning.” (Christine Erickson, mashable.com)• “...the Lost and Found Department of the entire Internet.” (Salon.com)• “...the most interesting party you’ve ever been at.” (Mark Coatney)• “...the end of your social life.” (urbandictionary.com)
  7. 7. Blogging hybrid longer posts scheduling multimedia pagesfollowers tags timeline retweets replies favorites
  8. 8. Undercover Tumblr
  9. 9. Tumblelog public view nwkarchivist.tumblr.com
  10. 10. Dashboard view
  11. 11. Who’s on Tumblr?ohnewsroom.tumblr.com
  12. 12. Who’s on Tumblr?partylikeajournalist.com
  13. 13. Who’s on Tumblr?futurejournalismproject.org
  14. 14. Who’s on Tumblr?markcoatney.com
  15. 15. Who’s on Tumblr?
  16. 16. Who’s on Tumblr?
  17. 17. Who’s on Tumblr?
  18. 18. Who’s on Tumblr?
  19. 19. newsmediatumblrs.com
  20. 20. Your favorite Tumblrs?
  21. 21. Demographics• Top 25 websites in U.S. ranked 21st by• 56% female, 44% male• Especially attracts ages 18 to 24• College educated audience Source: quantcast.com
  22. 22. Tumblr vs. others Source: comScore (Feb. 2012)
  23. 23. 18,852,719,075 total posts 47,301,908total blogs (tumblelogs) www.tumblr.com/about/
  24. 24. Why Tumblr for Journos• Post your own stories• Not limited to 140-character tweets• Group blogs allow multiple authors• Get visual: photos and videos• Promote your clips and other’s stories
  25. 25. Why Tumblr for Journos• Mine Tumblr for story ideas• Engage your readers (Tumblr followers)• Connect with other journalists on Tumblr• Selectively send posts to Facebook/Twitter• Link Instagram photos to Tumblr
  26. 26. Tumblr for journalism?
  27. 27. Reveal news gathering cjchivers.com
  28. 28. Curate/report news hashtagvictorjacobo.tumblr.com
  29. 29. Collect news quotes officialssay.tumblr.com
  30. 30. Be a columnist “The Freshman” wearemarquette.tumblr.com (discontinued in August 2011)
  31. 31. Post photo essaysaaronjayledesma.tumblr.com and romeoandjournal-it.tumblr.com
  32. 32. Go free-form/creative wow. how college. [reblogged] 669 notes curryfries.tumblr.com
  33. 33. Accept submissionswearejournalists.tumblr.com
  34. 34. Cover a beat marquetteu.tumblr.com
  35. 35. Remember when livelymorgue.tumblr.com
  36. 36. Other ideas?
  37. 37. II: Posting to Tumblr
  38. 38. Quick account sign-up 1. 2. 3. 4.
  39. 39. The Dash• Read posts• Post stuff• Interact
  40. 40. 7 types of posts
  41. 41. Photo driven 42% of original posts are photos Source: mashable.com, 11/14/11
  42. 42. Posting a photo Click Photo
  43. 43. Upload a photo1. Select photo2. Add caption (optional, but do it)3. Tag it (optional, but do it)4. Post
  44. 44. Dashboard result
  45. 45. Tumblelog result
  46. 46. Photoset
  47. 47. Text post• You can easily add images to text posts• Use “read more” break for longer posts
  48. 48. Quote post“Be ignited, or be gone.” (Mary Oliver)
  49. 49. Link post
  50. 50. Chat postOverheard at Brew Cudahy Cafe:Barista #1: I’m really tired.Barista #2: You work in a coffee shop.Do something about it.
  51. 51. Audio post• One audio upload per day• MP3s only with 10MB limit• Toll-free number to record
  52. 52. Video post• Embed YouTube or Vimeo by URL• Upload 5 minutes of video per day• 100MB max per video file upload
  53. 53. Publish options• Publish now — I mean, right now• Add to queue — stagger your posts• Publish on... — schedule your posts • Save as draft — stockpile your posts• Private — only for you
  54. 54. Theme gardenwww.tumblr.com/themes/
  55. 55. III: Engaging on TumblrNotes• Reblog• Like• Reply• Answer
  56. 56. Reblog• Similar to Twitter’s retweet• Quickly shares what you love on Tumblr• Creates a copy to your tumblelog• Allows you to add your own comments• Attributes to the original author• Adds to notes on the original post• Notifies author on dashboard (if set)
  57. 57. Reblog a post
  58. 58. Like• Marks what you like from Tumblr• Similar to Twitter favorites• Does NOT create a post on your tumblelog• Adds to Notes on the original post• Likes may appear in a sidebar or link (if set)• Notifies author on dashboard (if set)
  59. 59. Reply• Replies are off by default• Can allow replies from people you follow• Can allow replies from those following you for more than two weeks• Click Reply link on dashboard posts• For comments, use DISQUS add-on
  60. 60. Answer a question• End a text post or a caption with “?”• Creates a question post with answer box
  61. 61. Submit stuff to others
  62. 62. dearmarquette.tumblr.com Bowl of Real Chili in 1980: $1.40; Today: $5.74
  63. 63. Ask others a question • Click “ask” link or go to /ask • 500-character limit • Only 10 asks per hour • No web or email addresses
  64. 64. Send Fan Mail
  65. 65. Following• Click follow button in the upper right• Try Spotlight: http://tumblr.com/spotlight/• Try http://tumblr.com/spotlight/news/• Try Explore: http://tumblr.com/explore/
  66. 66. Check archive, likes
  67. 67. The Tag Advantage• Only 10% of Tumblr users tag• Surfaces content for others• When posting, tags on right• No hash/pound sign needed• Comma or return after each; no hyphens in tags• Search tags from dashboard
  68. 68. news tag (curated)
  69. 69. Highlighted posts
  70. 70. IV: Lessons learned Tumblr loves bacon!
  71. 71. Tumblr sweet spot• Visuals/multimedia• Niche topics
  72. 72. What interests students?
  73. 73. Creation vs. Curation• Strike a balance between... • Creating your original posts • Curating other’s posts (reblogs)• Remix or curate... • Be careful with copyright • Attribute the source Coach Buzz Lightyear
  74. 74. Follow judiciously• Follow accounts that fit your interests• Initially, I followed all who followed me• Sometimes led to “dashboard noise”• Gradually, I unfollowed some accounts
  75. 75. Track topics with tags
  76. 76. Seedy side of Tumblr• Spam likes or reblogs (block as spam)• Beware of phishing for Tumblr logins• F-bombs, even on official Tumblr stuff• F***yeah blogs
  77. 77. Tumblr downtime42.1 hoursdowntimein 2011 forTumblr Source: pingdom.com
  78. 78. V: 10 Tips for Journos
  79. 79. 1. Identify yourself
  80. 80. 2. Stick with a blog name
  81. 81. 3.Visual, visual, visual
  82. 82. 4. Add captions • Choose keywords in the first 50 characters • Use photo post for photos; text posts may offer you a headline but yield a 125-pixel photo in dash • Identifies which photo was rebloggedA Marquette student approaches the St. Joan or liked on dashboardof Arc Chapel. notifications
  83. 83. 5. Consider lengthtl;dr
  84. 84. 6. Post often but stagger
  85. 85. 7. Post in the p.m.
  86. 86. 8. Link your related posts 1. McCormick Hall 2. Mashuda Hall 3. Cobeen Hall 4. Abbottsford Hall 5. O’Donnell Hall 6. Carpenter Tower
  87. 87. 9. Get Google Analytics Learn how at bit.ly/gatumblr
  88. 88. 10. Find a niche, a voice
  89. 89. Questions?
  90. 90. Thanks!postmarq.tumblr.com @myklnovak

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