My Insurance Club


Published on is an India-based start-up organization focussed on the supply needs of the fast-growing retail insurance industry. The company leverages web technologies, analytical tools and superior customer experience to deliver unparalleled value to its insurance partners and end-consumers alike.

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My Insurance Club

  1. 1. About Strategic Vision Focus on the Insurance value chain Connect the Customer to all the deal-closers in the industry Provide support for after-sales activities Use the best technology to achieve goals Our Value Proposition Channels Challenges MIC Solutions Customers Complicated nature of products Provide information and step-by-step guidance on Too many products – confusing all insurance products Ends up buying what is thrust upon him Provide the best deals Agents Expensive to train Provide leads to new agents to kick-start their sales Trained on few products career Shifts between companies Create a steady pool of trained agents in multiple Resorts to cold calling cities New companies find this as an entry barrier Provide training on products and processes Assist in IRDA certification Bancassurance Mostly interested in selling only ULIPs Provide leads of customers with requirements of a X Sells largely to existing customers complete life-cycle package Brokers Large sized brokers need trained individuals Provide trained individuals Resorts largely to cold calling for new acquisitions Provide hot leads 1 2 3 4 5 6 7
  2. 2. About Internet Usage in India Insurance sector in India 70 million internet users in India More companies entering this space India will have the 3rd highest internet user High growth rates being achieved. Aggressive base by 2013 marketing approach by private players Gradually penetrating into non-metros and Greater no. of policy choices for the customer rural areas to choose from Usage is also going down the affluence divide Increasing no. of distribution channels Increasing no. of touch points – offices, Greater awareness among youth for the need mobile phones, kiosks, home to insure themselves Youth is driving the internet domain Gradual shift from Tax Saving to Protection/Investment Great recipe for an online model ! 1 2 3 4 5 6 7
  3. 3. What’s in it for Customers? A to Z of Insurance Best Deals Super Search Facilities Simplified Comparison of products Latest Product Offerings Knowledge Bank Customised Insurance Solutions Customer Rating of Products Much More … all at a click 1 2 3 4 5 6 7
  4. 4. What’s in it for Customers? (Contd…) Quick and Easy search facility on Insurance Products Exhaustive Comparison across Insurance Manufacturers We will display products of all the insurance companies with their key features and a facility to compare them. Premiums of all products to be displayed for comparison Free Service to the visitor/customer Visitor can apply to multiple insurance manufacturers with a single click, free of cost! Expert Opinions Regular updates from industry veterans and their views on new products with critical analysis of existing products Regular Update of New Policies and Events Blogs & Customer Interaction forums 1 2 3 4 5 6 7
  5. 5. Why Partner with Us? Use of Unique Technology Real-time updation of leads for partners Automated news and product changes to be obtained Accurate premiums to be shown to customer at each search Analytics module for partners Focused Approach on Insurance Sector We are focused only on the Insurance sector - pre-sales and post-sales part of the customer involvement with the product Most players are lead aggregators + insurance brokers + handling multiple financial products Unbiased Approach We will always provide an unbiased approach to the customer, since we are not aligned to any particular insurance company, Non- Brokerage Model We are not an Insurance Broker. This allows us the freedom to refrain from the commission game and focus on providing the best deal to the customer. 1 2 3 4 5 6 7
  6. 6. Our Team ` Executive Team Deepak Yohannan (CEO) Deepak started his career with Tata Motors and then worked with organisations like GE Capital, CitiFinancial and Moneyline. His last stint with Moneyline as heading the marketing division gives him a crucial edge in handling the online marketing business. He is a mechanical engineer and has done his MBA from IIM Calcutta. Manoj Aswani (VP, Business Development) Manoj has over 5.5 years of experience in areas of Sales & Distribution, Operations, Marketing and Strategic Alliances. He was last associated with Moneyline where he was handling sales for Insurance & loans in Mumbai. He has handled sales of financial products in Citi and worked with HDFC Chubb General Insurance prior to that. Strategic Advisors Rajesh Yohannan Rajesh is Director and Regional Head of eBusiness and Direct Banking for Citibank in Asia. In this role he is responsible for the banks’ online strategy, online customer acquisition, online service and overall customer experience. Rajesh is an acknowledged thought leader in the online financial services space and is a frequent speaker at leading industry events. Rajesh is a BE (Computer Science) from NIT, Trichy and an MBA from IIM Calcutta. Rajarshi Mitra Mitra is currently with HSBC Malaysia Global Markets as Head of Structured Products. He is responsible for structuring & selling investment & risk management strategies for institutional, corporate and retail clients. Apart from being an expert in all asset classes within Global Markets, his experiences in Mumbai , Dubai & currently Kuala Lumpur has provided him with a detailed Asian perspective on customer behaviour. Mitra is a B.Tech from IIT Delhi and an MBA from IIM Calcutta 1 2 3 4 5 6 7
  7. 7. Contact Details 1 2 3 4 5 6 7