Social Media Non Profits Outline


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This is a presentation outline for a discussion held on 8/20/09 at the New North Social Media Breakfast held monthly in the Fox Cities, WI. The real substance was provided in the presentation and the conversation with attendees...but this will give you an idea of what was discussed.

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  • Also active on video hosting sites YouTube & Vimeo Forums on Fox Cities Performing Arts Center website Community Reviewer program
  • Target Market 35-54 yr Females (Coincides with Facebooks largest and fastest growing demographic up by 276.4% in 2008) At a glance: U.S. Moms • Control more than 80% of household spending: $1.7 trillion dollars. • Moms with at least one child between the ages of 6 and 17 spend an average of 10.74 hours online each week. • Half turn to Web sites at least once a week to find out about family-oriented products or services, nearly 37% learn about new products through online ads and nearly 46% turn to search engines. • No. 1 driver of word of mouth among moms is the Internet, more so than TV, magazines or in-store displays
  • Ad Value Equivalent (AVE) Tweetscan – Get email when your keywords are mentioned on twitter Yack Track – Search url and tracks sights with mentioned or linked content Google Analytics -Stumble upon: Bookmarking -Technorati (blogs) -Social Scan: Scans multiple social website and tracks # of hits. - Social mention – all in one search tool Netwits think tank recent blog had many good search and tracking sites -
  • response from the public - how their efforts have increased awareness and sales from NE WI residents and beyond - future plans in social media
  • Social Media Non Profits Outline

    1. 1. Presented by: Tara Fletcher, Director of Marketing Fox Cities Performing Arts Center Tiffany Niederwerfer, Director of Marketing The History Museum at the Castle Hosted by: The Weidert Group Social Media & Non-Profits
    2. 2. Social Media In Use <ul><li>Fox Cities PAC </li></ul><ul><li>Facebook, Twitter, LinkedIn </li></ul><ul><li>Facebook - 59 fans </li></ul><ul><li>Est. January 23, 2009 </li></ul><ul><li>  Twitter - 441 Followers </li></ul><ul><li>Est. March 19, 2009 </li></ul><ul><li>Facebook, Twitter, LinkedIn </li></ul><ul><li>Facebook - 300 fans </li></ul><ul><li>Est. April 29, 2008 </li></ul><ul><li>  Twitter - 443 Followers </li></ul><ul><li>Est.September 29, 2008 </li></ul>
    3. 3. How we got started <ul><li>Define Goals/Identify Target </li></ul><ul><li>Integrate into overall marketing strategy </li></ul><ul><li>Start Small </li></ul><ul><li>Evaluate and Adjust </li></ul><ul><li>Actively Pursue TA </li></ul>
    4. 4. Lessons <ul><li>Timing/Distribution </li></ul><ul><li>Write a plan </li></ul><ul><li>Pay attention to your followers </li></ul><ul><li>Management & employee guidelines </li></ul>
    5. 5. Time Management & Resources <ul><li>Time Management </li></ul><ul><ul><li>Proper planning </li></ul></ul><ul><ul><li>Share the burden </li></ul></ul><ul><ul><li>Use online resources </li></ul></ul><ul><ul><li>Stay focused </li></ul></ul><ul><ul><li>Set personal limits </li></ul></ul><ul><li>Budgeting </li></ul><ul><ul><li>Extension of Public Relations efforts </li></ul></ul><ul><ul><li>Integrated into organizational planning </li></ul></ul>
    6. 6. Results & Future Plans <ul><li>Fox Cities P.A.C. </li></ul><ul><li>The History Museum </li></ul><ul><li>Results </li></ul><ul><ul><li>Local Collaboration </li></ul></ul><ul><ul><li>B2B & Professional Support </li></ul></ul><ul><ul><li>Message control for niche groups </li></ul></ul><ul><li>Future Plans </li></ul><ul><ul><li>Blog </li></ul></ul><ul><ul><li>Video -“behind the scenes”, “making of an exhibit” </li></ul></ul><ul><ul><li>Visitor photos </li></ul></ul><ul><li>Results </li></ul><ul><ul><li>Regular engagement with target audience </li></ul></ul><ul><ul><li>Increased awareness of events </li></ul></ul><ul><ul><li>Local & industry collaboration </li></ul></ul><ul><li>Future Plans </li></ul><ul><ul><li>Expanding messaging for other areas of business (fundraising, education, rentals) </li></ul></ul><ul><ul><li>Growing follower base not necessarily by the numbers but by level of participation </li></ul></ul>
    7. 7. Key Take-Away <ul><li>Social Media are additional communication channels in the marketing mix </li></ul><ul><li>Social Media are relationship-based </li></ul>