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Social Media Non Profits Outline


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This is a presentation outline for a discussion held on 8/20/09 at the New North Social Media Breakfast held monthly in the Fox Cities, WI. The real substance was provided in the presentation and the conversation with attendees...but this will give you an idea of what was discussed.

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Social Media Non Profits Outline

  1. 1. Presented by: Tara Fletcher, Director of Marketing Fox Cities Performing Arts Center Tiffany Niederwerfer, Director of Marketing The History Museum at the Castle Hosted by: The Weidert Group Social Media & Non-Profits
  2. 2. Social Media In Use <ul><li>Fox Cities PAC </li></ul><ul><li>Facebook, Twitter, LinkedIn </li></ul><ul><li>Facebook - 59 fans </li></ul><ul><li>Est. January 23, 2009 </li></ul><ul><li>  Twitter - 441 Followers </li></ul><ul><li>Est. March 19, 2009 </li></ul><ul><li>Facebook, Twitter, LinkedIn </li></ul><ul><li>Facebook - 300 fans </li></ul><ul><li>Est. April 29, 2008 </li></ul><ul><li>  Twitter - 443 Followers </li></ul><ul><li>Est.September 29, 2008 </li></ul>
  3. 3. How we got started <ul><li>Define Goals/Identify Target </li></ul><ul><li>Integrate into overall marketing strategy </li></ul><ul><li>Start Small </li></ul><ul><li>Evaluate and Adjust </li></ul><ul><li>Actively Pursue TA </li></ul>
  4. 4. Lessons <ul><li>Timing/Distribution </li></ul><ul><li>Write a plan </li></ul><ul><li>Pay attention to your followers </li></ul><ul><li>Management & employee guidelines </li></ul>
  5. 5. Time Management & Resources <ul><li>Time Management </li></ul><ul><ul><li>Proper planning </li></ul></ul><ul><ul><li>Share the burden </li></ul></ul><ul><ul><li>Use online resources </li></ul></ul><ul><ul><li>Stay focused </li></ul></ul><ul><ul><li>Set personal limits </li></ul></ul><ul><li>Budgeting </li></ul><ul><ul><li>Extension of Public Relations efforts </li></ul></ul><ul><ul><li>Integrated into organizational planning </li></ul></ul>
  6. 6. Results & Future Plans <ul><li>Fox Cities P.A.C. </li></ul><ul><li>The History Museum </li></ul><ul><li>Results </li></ul><ul><ul><li>Local Collaboration </li></ul></ul><ul><ul><li>B2B & Professional Support </li></ul></ul><ul><ul><li>Message control for niche groups </li></ul></ul><ul><li>Future Plans </li></ul><ul><ul><li>Blog </li></ul></ul><ul><ul><li>Video -“behind the scenes”, “making of an exhibit” </li></ul></ul><ul><ul><li>Visitor photos </li></ul></ul><ul><li>Results </li></ul><ul><ul><li>Regular engagement with target audience </li></ul></ul><ul><ul><li>Increased awareness of events </li></ul></ul><ul><ul><li>Local & industry collaboration </li></ul></ul><ul><li>Future Plans </li></ul><ul><ul><li>Expanding messaging for other areas of business (fundraising, education, rentals) </li></ul></ul><ul><ul><li>Growing follower base not necessarily by the numbers but by level of participation </li></ul></ul>
  7. 7. Key Take-Away <ul><li>Social Media are additional communication channels in the marketing mix </li></ul><ul><li>Social Media are relationship-based </li></ul>