Be our Crete Reporter. Explore Hersonissos Municipality Campaign. Zoover, Griekenland.net, Promotion and statistics
Campaign Name:Be our Crete Reporter. Discover Hersonissos Municipality!Promotion and statisticsFacebook appThe Facebook app is developed by Bas Wanrooij from Griekenland.net with guidelines fromMunicipality of Hersonissos. This app was placed on the Facebook page of Zoover andGriekenland.net and functioned as an application form to enter the contest. Participants had toanswer the question: How would you describe the real Crete?
Zoover websiteWe have placed a poll (where do you discover the real Greece), two beautiful accommodations inHersonissos and a link to the Crete Reporter page on the Zoover Weblog which contained all theinformation about the contest.
Zoover NewslettersWe have mentioned the contest in two newsletters during the competition. The first newsletter wassent to all the MyZoover members. The second one was sent to all the Zoover newslettersubscribers. The newsletter that was sent to the MyZoover members was dedicated to Greece. Itcontained an Interview with a big fan of Greece, sightseeing tips and the results of the poll.
Zoover weblogWe have written four pages about the contest. One article about the contest in general, one pagewith the terms and conditions, one page with a small contest that we changed every day and onepage about with photo’s and descriptions of the four accommodations.
Social MediaWe have promoted the contest on Facebook, Twitter and Google+. Besides promoting the contestwe have asked our followers to share their most beautiful pictures of Greece with us, we havecreated a poll on Facebook and shared some fun facts about Hersonissos and Crete.FacebookMessages from Zoover
StatisticsZoover website and weblog o Visitors Zoover website per month: 2 million o Poll results: “Where do you discover the Real Greece?” 1700 votes. o Visitors Zoover Weblog per month: 20.000 o Pageviews weblog article “Become our Crete Reporter” : 2500 o Newsletter MyZoover: 100.000 subscribers, clickratio 20% o Newsletter Zoover: 120.000 subscribers, clickratio 23%Social Media o Facebook followers Zoover: 6146 o Facebook messages: 8 01-06-2012: Announcement of the contest. No data available 06-06-2012: Start contest, promoting the app. Reach: 23% Likes: 19 Responses: 16 Shares: 0 07-06-2012: Promoting the page on the weblog with an overview of the four accommodations. Reach: 31% Likes: 15 Responses: 4 Shares: 0
08-06-2012: Promoting the small contest on the weblog and the app. (this message was placed on the top of our Facebook Page till June 17) Reach: 17% Likes: 22 Responses: 12 Shares: 1 09-06-2012: We placed a picture on Facebook and asked our followers to place their most beautiful picture of Greece on the Zoover wall. Reach 33% Likes: 32 Responses: 38 pictures were placed Shares: 1 10-06-2012: We created a poll. ”You can visit all these places during your stay at Crete, but which place do you prefer? Malia, Gouves or Hersonissos?” Reach 21% Votes: 49 Shares: 2 11-06-2012: We placed a link to the Photo page of the Facebook page of the Municipality of Hersonissos. “Do you want to see some nice pictures from Hersonissos?” Reach: 21% Likes: 7 Responses: 4 Shares: 0 12-06-2012: We asked our followers for some nice tips for our Crete Reporters. “Our Crete Reporters are the first days of their visit helped by a Greek guide. Do you have any tips/must sees that the reporters shouldn’t miss during their stay? Reach 36% Likes: 24 Responses: 21 Shares: 1o Twitter followers Zoover: 4662o Twitter messages: 13 o Retweets: 13 06-06-2012: Do you become our Crete Reporter? Discover Hersonissos! Link to the information page about the contest on the Zoover weblog. Impressions: 4579 06-06-2012: Win a trip to Hersonissos, Malia or Gouves! Link to the information page about the contest on the Zoover weblog. Impressions: 5452 07-06-2012: The new contest is online! Win Zoover caps and DVD’s. Link to the small contest on the Zoover weblog. Impressions: 4755 07-06-2012: Zoover is dedicated to Greece for ten days! Win a trip to Crete! Link to the information page about the contest on the Zoover weblog.
Impressions: 4799 08-06-2012: You can discover this beautiful beach! Join in and became Crete Reporter! Link with a photo. Impressions: 6308 08-06-2012: Top rated attraction on Zoover in Crete is.. Link to Zoover. Impressions: 4599 09-06-2012: Top rated accommodation on Zoover in Crete is.. Link to Zoover. Impressions: 4599 10-06-2012: A real must see during your stay at Malia is… Link to Zoover (Malia Ruins) Impressions: 5439 10-06-2012: Zoover is dedicated to Greece for ten days! Win a trip to Crete! Link to the information page about the contest on the Zoover weblog. Impressions: 4613 11-06-2012: Become a Crete Reporter and win a trip to Hersonissos! Link to the information page about the contest on the Zoover weblog. Impressions: 4609 11-06-2012: The applications come at us with a speed! Link to the information page about the contest on the Zoover weblog. Impressions: 4617 12-06-2012: Do you want a chance to win a nice Zoover Price or DVD with beautiful Greek sites? Link to the small contest on the Zoover weblog. Impressions: 5489 14-06-2012: Last chance! Win a trip to Crete! Link to the information page about the contest on the Zoover weblog. Impressions: 4633o Views Facebook app: 910 views