What is CHASSA


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  • Note = be sure to mention that the study is required by the General Plan Update and prompted by active sales of major landholdings

    Each circle animated so Tim can bring them up as he mentions them. Revised order as needed
  • Use this to introduce team members present
  • What is CHASSA

    2. 2. CENTRAL HEALDSBURG AVENUE PLAN TONIGHT’S AGENDA 16 November  Community Introduction to CHASSA  Community Forum #1: ‘TRANSPORATION + MOBILITY’  Community Question and Answers  Consultant Working Session with CHASSAC  Confirm Next steps/ Community Forum #2
    3. 3. CENTRAL HEALDSBURG AVENUE PLAN What is CHASSA?  10 Month Study initiated by the City Redevelopment Agency  Focusing on approximately 80 acres that make up the entry to Healdsburg
    4. 4. CENTRAL HEALDSBURG AVENUE PLAN What will the CHASSA produce?  A vision and set of principles to guide development in this key area  Design Guidelines  Healdsburg Avenue street character  New commercial and residential development form, character and pattern
    5. 5. CENTRAL HEALDSBURG AVENUE PLAN What will the CHASSA produce?  Land use recommendations and organization for major landholdings  Add to economic value of community  Build on, not cannabalize other parts of town  Promote resident serving uses while expanding visitor amenities
    6. 6. CENTRAL HEALDSBURG AVENUE PLAN What will the CHASSA produce?  A Framework plan to guide public investment in streets, utilities and character building elements  Specific recommendations for key elements of the study area:  Five way intersection  SMART station location and pedestrian crossings  101 Interchange improvements Part of the General Plan Update and prompted by active sales of major landholdings
    7. 7. CENTRAL HEALDSBURG AVENUE PLAN What will the CHASSA NOT produce?  CHASSA is not a specific plan to tell private landowners what they must do with their land.  It is meant to provide a vision, and economic basis of what the ‘greater-sum-of the-parts’ could be if everyone works together constructively
    8. 8. CENTRAL HEALDSBURG AVENUE PLAN Who is Doing the Study?  An inter-disciplinary team comprised: • Urban designers • Economic development specialists • Transportation planners • Environmental consultants • Civil engineers • Landscape architects • Specialists in sustainability, CEQA and community outreach
    9. 9. CENTRAL HEALDSBURG AVENUE PLAN Who is Doing the Study?  Team will be led by Community Design and Architecture out of Oakland, with over 12 years national experience in urban design, planning, street design, Transit-Oriented Development, station area planning, and sustainability.  Team was selected after an 6 month process that garnered 20 submissions from around the state to develop this process.  Project started November 5th with execution of CD+A contract and initial work session with CHASSAC to refine approach and key issues
    10. 10. CENTRAL HEALDSBURG AVENUE PLAN How will the community participate?  Extensive community outreach process led by UrbanGreen of Healdsburg and San Francisco  Five primary channels for outreach and input 1. CHASSA Steering Committee 2. Community Forums 3. Stakeholder interviews 4. Defining Character Surveys 5. Civic Group presentations and Q+A 6. Community Presentations of Plans
    11. 11. CENTRAL HEALDSBURG AVENUE PLAN CHASSA Steering Committee Grew out of grass roots ‘Imagine Healdsburg’ process Formed in September 2009 to guide process and consultant selection Meet monthly with Consultant team to provide guidance Made up of key community leaders and officials  Tom Chambers – Committee Chair and City Council member  Jerry Eddinger – Planning Commission member  Phil Luks – Planning Commission member  Jon Worden – Local architect and planner  Ray Holley – former editor of Healdsburg Tribune Day-to-day management by Ron Bendorff, Planning + Building Director
    12. 12. CENTRAL HEALDSBURG AVENUE PLAN Community Forums Community education sessions on key issues that will shape the plan Meant to provide important background understanding for future alternatives to be discussed with the community in early 2011 Four primary topics to be addressed over three months  Transportation and Mobility - Tonight  Urban Design and Making Great Towns – December 7  Economic Development and Small Town Character – January 18  Sustainable Communities - February 1
    13. 13. CENTRAL HEALDSBURG AVENUE PLAN Interviews and Stakeholder Input  Direct meetings with Landowners November - February  Meetings with agencies, commissions and community organizations December through January
    14. 14. CENTRAL HEALDSBURG AVENUE PLAN Defining Character Surveys ‘what makes Healdsburg unique’
    15. 15. CENTRAL HEALDSBURG AVENUE PLAN Civic Group Updates and Q + A Presentations to Civic Groups January through February  American Legion  Chamber of Commerce Board of Directors  Economic Development Coalition  Kiwanis Club  North County Realtors Association  Rotary Club of Healdsburg (both)  Seniors in Retirement  Soroptimist International  Other ??
    16. 16. CENTRAL HEALDSBURG AVENUE PLAN Community Presentations  Community Presentation #1 - Alternative Futures (Mid February)  Community Presentation #2 - Preferred Plan (April)  Community Hearings - Final Plan (July – August)
    17. 17. CENTRAL HEALDSBURG AVENUE PLAN Keeping Informed Dedicated Website hosted by myHBG.tv www.myHBG.tv/CHASSA Direct link from City Website Monthly update in the Healdsburg Utility Bill Media outreach  Healdsburg Tribune  Press Democrat  North Bay Business Times