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Dove
Group One
STRENGTHS OF
DOVE’S WEBSITE
HOMEPAGE
Social
Media
Icons
User
Generated
Content
CONTENT: VIDEOS
CONTENT: ARTICLES
CONTENT: USER
GENERATED
NAVIGATION BAR
Easy to
Navigate
SOCIAL MEDIA
INTEGRATION
Users
invited to
post on
Facebook
OPPORTUNITIES FOR
IMPROVEMENT
MISSION STATEMENT
Information
not present
on homepage
INFORMATION
ARCHITECTURE
Content Gap:
Men’s section
gets lost
USER EXPERIENCE
Size of
banners
should be
consistent
USER EXPERIENCE
Border is
needed to bring
content
together
DOVE’S FACEBOOK
PRESENCE
INTEGRATION WITH
#BEAUTYIS CAMPAIGN
CONNECTION TO MISSION
STATEMENT
MEANINGFUL CONTENT
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Dove Website Analysis

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Analysis of Dove brand website for Content Development Strategy NYU Class

Published in: Business
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Dove Website Analysis

  1. 1. Dove Group One
  2. 2. STRENGTHS OF DOVE’S WEBSITE
  3. 3. HOMEPAGE Social Media Icons User Generated Content
  4. 4. CONTENT: VIDEOS
  5. 5. CONTENT: ARTICLES
  6. 6. CONTENT: USER GENERATED
  7. 7. NAVIGATION BAR Easy to Navigate
  8. 8. SOCIAL MEDIA INTEGRATION Users invited to post on Facebook
  9. 9. OPPORTUNITIES FOR IMPROVEMENT
  10. 10. MISSION STATEMENT Information not present on homepage
  11. 11. INFORMATION ARCHITECTURE Content Gap: Men’s section gets lost
  12. 12. USER EXPERIENCE Size of banners should be consistent
  13. 13. USER EXPERIENCE Border is needed to bring content together
  14. 14. DOVE’S FACEBOOK PRESENCE
  15. 15. INTEGRATION WITH #BEAUTYIS CAMPAIGN
  16. 16. CONNECTION TO MISSION STATEMENT
  17. 17. MEANINGFUL CONTENT

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