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Top 5 Mistakes to Avoid
When Building a College
Consulting Practice
Presented by….
Cyndy:
 25 years of professional experience in private
practice & in public schools
 Founder/President Gu...
How do you rate yourself?
1= I still love pen and paper
2 = I am a neophyte I can answer email, barely
3= I am comfortable...
1. Love pen and paper 0%
2. Neophyte, answer email barely 6%
3. Comfortable with technology 70%
4. Enjoy technology- iphon...
Building a Practice takes Tools
How do you
build your
practice?
1. Sure you can call me at 10 pm!
 Setting Professional Boundaries.
• Cell phone
• Office
• Response time
• Other?
Respec...
2. I wanna hold your hand…
 Finding the balance
between providing
professional expertise
and becoming a
babysitter is key...
3. Post It notes + source book ≠
organizing system
 Don’t work harder, work
smarter!
 Make an organizational plan
 Use ...
Technology- Embraced
 “Youth see technology as Plah-Doh –
something they use in an utterly malleable
and instinctive way....
4. Dedicating too much time to a
student yields an hourly rate of $5.00
 Don’t undervalue your
services
 Set your rates ...
Pricing Services: THAT is the question!
Packaging Hourly
5. Considering a website as a complete
marketing plan.
What is
YOUR
marketing
plan?
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Top 5 Mistakes to Avoid When Building a College Consulting Practice

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Learn what 5 Mistakes to avoid when building a private college counseling practice. Presented by national trainer and presenter, Cyndy McDonald, at the national HECA conference in Portland, Oregon, June 2014.

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Top 5 Mistakes to Avoid When Building a College Consulting Practice

  1. 1. Top 5 Mistakes to Avoid When Building a College Consulting Practice
  2. 2. Presented by…. Cyndy:  25 years of professional experience in private practice & in public schools  Founder/President GuidedPath/MyCCA.net Kim:  12 years of experience in Customer Support  International experience Kim Wagner & Cyndy McDonald
  3. 3. How do you rate yourself? 1= I still love pen and paper 2 = I am a neophyte I can answer email, barely 3= I am comfortable with technology 4= I enjoy technology- I am a iphone addict 5 =I LOVE technology- I talk to Siri daily! Techno Savvy Rating
  4. 4. 1. Love pen and paper 0% 2. Neophyte, answer email barely 6% 3. Comfortable with technology 70% 4. Enjoy technology- iphone addict 21% 5. LOVE technology-talk to Siri daily! 3% Techno Savvy Survey results
  5. 5. Building a Practice takes Tools How do you build your practice?
  6. 6. 1. Sure you can call me at 10 pm!  Setting Professional Boundaries. • Cell phone • Office • Response time • Other? Respect your students & yourself.
  7. 7. 2. I wanna hold your hand…  Finding the balance between providing professional expertise and becoming a babysitter is key to success as a business person & educator.  Goals: • Enpower students • Engender trust in parents
  8. 8. 3. Post It notes + source book ≠ organizing system  Don’t work harder, work smarter!  Make an organizational plan  Use online tools  Include college resources, college planning  Explore options that will work best for you.
  9. 9. Technology- Embraced  “Youth see technology as Plah-Doh – something they use in an utterly malleable and instinctive way. Older generations start with ‘what will this box allow me to do?’ Whereas this generation starts with ‘what do I want to do? Where can my imagination take me?’  Technology enables young people to sense the world and make sense of the world. It is this deep relationship with technology that is shaping their attitudes towards community and truth and allowing them to re-imagine justice for a new era.” The Truth about Youth | McCann Worldgroup | May 2011
  10. 10. 4. Dedicating too much time to a student yields an hourly rate of $5.00  Don’t undervalue your services  Set your rates after canvassing community  Use those rates as comparison  Track time on each student record
  11. 11. Pricing Services: THAT is the question! Packaging Hourly
  12. 12. 5. Considering a website as a complete marketing plan. What is YOUR marketing plan?

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