The Perfect Storm: College Admissions in the 21st Century with Peter Van Buskirk

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College admissions expert Peter Van Buskirk discusses "The Perfect Storm" surrounding college admissions in the 21st Century.

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The Perfect Storm: College Admissions in the 21st Century with Peter Van Buskirk

  1. 1. The  Perfect  Storm   Peter  Van  Buskirk   Author,  Speaker  &  Former  Dean  of  Admission   Peter@BestCollegeFit.com   www.BestCollegeFit.com     © 2014, Peter Van Buskirk
  2. 2. The  college  admission  process  hasn’t   always  been  this  way!       www.BestCollegeFit.com © 2014, Peter Van Buskirk
  3. 3. Early  1980’s:  Storm  Clouds  Gather   ▲ Changing  demographics   ▲ InsAtuAons  muster  to  respond   ▲ College  rankings  enter  the  picture   www.BestCollegeFit.com © 2014, Peter Van Buskirk
  4. 4.   A  closer  look  at  each  factor   www.BestCollegeFit.com © 2014, Peter Van Buskirk
  5. 5. Changing  Demographics   A  40-­‐year  3meline:  1980-­‐2020   Forecast  (number  of  college-­‐age  students)   Actual  (number  of  college-­‐aMending  students)   1980   1985   1990   1995   2000   2005   www.BestCollegeFit.com © 2014, Peter Van Buskirk 2010   2015   2020  
  6. 6. Higher  Ed  Responds  Strategically   ▲  Enrollment  retrenchment   ▲  Aggressive  outreach—RECRUITMENT   ▲  MarkeAng   ▲  Strategic  deployment  of  resources   www.BestCollegeFit.com © 2014, Peter Van Buskirk
  7. 7. Rankings  Emerge  to  QuanBfy   Mythical  Pecking  Order  of  Colleges   ▲  Admission  data   ▲  Measures  of  the  student  experience   ▲  “ReputaAon”   www.BestCollegeFit.com © 2014, Peter Van Buskirk
  8. 8. Flawed  rankings  are  impacYul   on  many  fronts     www.BestCollegeFit.com © 2014, Peter Van Buskirk
  9. 9. Impact  on  Consumers   ▲  Plays  on  anxiety   ▲  Presumes  to  define  the  “best”   ▲  Creates  desAnaAon  orientaAon   www.BestCollegeFit.com © 2014, Peter Van Buskirk
  10. 10. Impact  on  InsBtuBons   ▲  Introduced  new  accountabiliAes   ▲  Birth  of  enrollment  management   ▲  Fueled  compeAAon  between  insAtuAons  for   placement  on  ranking  lists   ▲  “CreaAve”  data  reporAng   www.BestCollegeFit.com © 2014, Peter Van Buskirk
  11. 11. Emerging  InsBtuBonal   “Hidden  Agendas”   ▲  ROI  ($$)   ▲  Emphasis  on  managing  yield/selecAvity   ▲  Emergence  of  test  results  as  proxy  for   intelligence   www.BestCollegeFit.com © 2014, Peter Van Buskirk
  12. 12. The  Result:   A  widening  gap  between  ins:tu:onal  rhetoric  and  reality   ▲  ▲  ▲  ▲  Need-­‐blind  admission:  fact  or  ficAon   MeeAng  full  demonstrated  need  of  all  admiMed   students—sort  of  …   Changing  “water  into  wine”   Impact  of  differenAal  needs  analysis  and   preferenAal  treatment   www.BestCollegeFit.com © 2014, Peter Van Buskirk
  13. 13. Playing  the  Yield/SelecBvity  Game   ▲  Tracking  demonstrated  interest   ▲  Strategies  to  increase  applicaAons   ▲  Early  Decision   ▲  The  Wait  List   ▲  January  offers  of  admission   www.BestCollegeFit.com © 2014, Peter Van Buskirk
  14. 14. The  Myth  of  the  Test(s)   ▲  CompeAAve  credenAals   ▲  Super-­‐scoring   ▲  Test-­‐opAonal   ▲  “Score  Choice”   www.BestCollegeFit.com © 2014, Peter Van Buskirk
  15. 15. Where  will  it  end?     www.BestCollegeFit.com © 2014, Peter Van Buskirk
  16. 16. QuesBons   ???   www.BestCollegeFit.com © 2014, Peter Van Buskirk
  17. 17. AcBon  Steps   1.  Become  educated  about  what  is  going  on  in  the   college-­‐going  space   2.  Support  students  and  parents  with  good,  insighYul   informaAon   3.  Promote  healthy,  construcAve  decision-­‐making   “InterpreBng  Outcomes  for  Bewildered  Applicants”    March  20  @  12:00  PM  ET     www.BestCollegeFit.com © 2014, Peter Van Buskirk
  18. 18. Peter  Van  Buskirk   College  OrientaBon  Programming   ▲  Students  &  Parents   ▲  College  Access  Professionals   Contact  Info:   ▲  717.808.5462     ▲  Peter@BestCollegeFit.com   www.BestCollegeFit.com © 2014, Peter Van Buskirk

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