1.
IECA Fall Conference
Generation Z is Coming:
Are We Ready?

2.
Boca Raton, Florida | lynn.edu
Stefano Papaleo
Lynn University
Director of Undergraduate Admission
• Started at the university since 1993 (recruited to play tennis for
Lynn)
• In the Office of Admission since 1998
• Director of Undergraduate Admission since 2011
Email: spapaleo@lynn.edu

3.
Casey Decker
Assistant Director of Undergraduate Admission
Chapman University
cdecker@chapman.edu
• Graduate of Chapman University ‘04
• Working in Admission and Enrollment Management since 2011
• Proud daughter of an independent college counselor!

4.
Christine D. Bowman, Dean of Enrollment
Services
bowmanc@southwestern.edu
• 25 years of experience
• Experience in all aspects of enrollment & financial
aid
• Passion for helping families find the right fit
Join us at the CTCL reception November 7, 7-8 p.m.
in Santa Monica D

5.
Aubrey Groves, M.A.
Davis Groves Educational Services
Email: aubrey@davisgrovesedu.com
● Early career as a Chinese language and
history teacher
● Practicing IEC in Austin, TX for the past
four years
● In business with Deborah Davis Groves,
my mother
● IECA Professional member
● Serves on the Outreach Committee and
the Education and Training Committee
● Co-Founder of the IEC SIG for TACAC

6.
Cyndy McDonald
GuidedPath and McDonald & Associates
email: cyndy@guidedpath.net
• UCLA instructor for College Counseling
Certificate Program
• 14+ years experience as
educator/administrator, including AVID
coordinator
• 30+ years experience as IEC
• Founder of technology company- GuidedPath

7.
Session Agenda
● What is Generation Z like?
● What is the college perspective?
● What is the counselor/advisor perspective?
● Questions
● Contact information
Want a copy of the presentation? Leave a card and we will send it to you.

8.
Generation Z: Who are they?

9.
Generation Z Goes to College

10.
Generation Z
“In 1995 the internet was born. So, too, was
Generation Z.”
“...while Generation Z shares some
characteristics with Millennials, it is a vastly
different generational cohort. Current campus
environments have been designed for previous
generations.”
Corey Seemiller

11.
Dr. Seemiller Interview
https://youtu.be/K8d5RSyr81c

12.
From a College Perspective

13.
Chapman University
• Orange, CA : 6,500 UG
enrollment, medium-sized,
private, comprehensive
University
• 110 areas of study
• UG students are coming from 49
states and 88 countries
• Currently recruiting and working
with GenX (parents), Millennials
(transfers) and GenZ (first-year
students)

14.
What we notice about GenZ compared to
GenX or Millennials
• Less focused – GenZ lives in a world of continues updates; they process
info faster and they have shorter attention spans
• Better Multi-taskers – They can text on the phone while researching a
“how to” on YouTube while filling out our college application on their
computer while reading about our programs on a tablet. Whew!
• Hyper-connected digitally – They want instant gratification and
responses when asking a question or looking for something. They’re so
overrun with technology that when it doesn’t get there fast enough they
think something is wrong.

15.
What we notice about GenZ compared to
GenX or Millennials
• More aware of Outcomes/Value of what they’re getting – GenX and
millennials have experienced a recession so GenZ are much more aware
of cost. They can be more practical and are comfortable being negotiators.
• GenZ expects personalized engagement – While they don’t necessarily
want to talk on the phone with someone, they do want info that filters info
to exactly what they want.
• Keep up! – We no longer expect this generation to keep up with us….we
must keep up with them and produce content, resources and outreach to
retain them throughout the admission process.

16.
How have we had to adapt as a
University and Admission Office?
1. GenZ less focused but hyper-connected digitally – They are consumed with info from
various platforms and want to know the basics in as little time as possible.
- We’ve implemented new way to connect with them that’s “short and sweet” –
Snapchat, twitter, Instagram stories.

17.
How have we had to adapt as a
University and Admission Office?
2.) We’ve started adding text messaging and asking students if it’s
ok to communicate with them via text. We have found that this
generation doesn’t even set up a VM box on their phones
anymore, or their mailboxes are full and we can’t leave a message!

18.
How have we had to adapt as a
University and Admission Office?
• GenZ expects personalized engagement – While they don’t necessarily
want to talk on the phone with someone, they do want info that filters info to
exactly what they want. We have to constantly keep them connected to us.

19.
EDUCATION FOR
TOMORROW

20.
A B O U T U S
30 min. north of Austin
1500 undergraduates
Academic focused
Residential -75% on
campus
91% who start graduate
in 4 years
TEXAS’ FIRST
INSTITUTION OF
HIGHER LEARNING

21.
R E P U T A T I O N
Colleges That Change
Lives
”Southwestern is one of the
few jewels of the Southwest
whose mission is to prepare a
new generation to contribute
to a changing society, and to
prosper in their jobs, whatever
and wherever in the world
they may be.” --Loren Pope

22.
A D M I S S I O N
Recruiting Gen Z
Longer term recruiting
Engaging Parents
Minimizing Melt
A U S T I N
G E O R G E T O W
N
H O U S T O N
Multifaceted recruiting
S A N A N T O N I O
D A L L A S / F W

23.
S T U D E N T
E X P E R I E N C E
Customized
Curriculum
Practical Skills
Mosaic
Campus App
Engaging Gen Z

24.
Build resilience and adaptability, cultivating meaningful professional and personal
relationships, and learn how to plan for the future.
CONSTRUCT A WELL-MANAGED LIFE
Participate in experiences that promote the development of culture, identity, and self-
exploration. Recognize your talents, shape your passion, and understand your culture.
SHAPE IDENTITY
Engage with people of different cultures, both on campus and through study
abroad opportunities around the world.
CONTRIBUTE AS A GLOBAL CITIZEN
MAKE MEANING OF THE ACADEMIC
EXPERIENCE
Intentionally create opportunities to make connections across diverse areas of thought.
DEVELOP 21ST CENTURY SKILLS
Develop skills critical to leadership and long-term success such as networking, business
etiquette, leadership, communication, conflict management, and technological proficiency.

25.
3,000
students
20%
international
from 100
countries
18
average
class size
#1
most
international
school in region
#3
most
innovative
school
Boca Raton, Florida | lynn.edu

26.
“The only thing
that is constant is
change.”
Heraclitus,
Greek philosopher
(535 – 475 BC)

27.
• A transformational learning companion for
students
• Empowers faculty to creatively deliver the
core curriculum
• “Classroom” redefined
• Increases student engagement by bringing
more life to the classroom
• Enhances learning through technology that
students are familiar with
iPad initiative

28.
The results
97% of students say the iPad
significantly contributes to their
learning experience

29.
The results
75% of students say iBooks are more
effective than traditional text books

30.
The results
77% of students say the iPad initiative
influenced their decision to attend
Lynn

31.
lynn.edu
Quality
97% of faculty report that the iPad
ecosystem significantly enhanced the
teaching and learning experience

32.
lynn.edu
Affordable
Faculty-produced iBooks and e-books
provide substantial cost savings.
Average first-year business students
save 97 percent on textbooks.

33.
• Accelerated Degree Program
• New Strategic Plan
• Social innovation imbedded in the curriculum
• Creation of Social Impact Lab
• Creation of BS in Social Entrepreneurship with the Watson Institute
(incubator program)
• Building the Center for Social Innovation
• Career Coaches
• 24/7 Food services
Other initiatives to address Gen Z needs

34.
New University Center with Center for Social Innovation (Opening Spring 2019)

35.
From an Advisor Perspective

36.
Tech Savvy?
● Challenge: Despite being born in a digital age, some students aren’t as tech
savvy -- with computers
○ Typing on a computer is a challenge
○ More comfortable with phones, handheld devices, iPads/tablets, and what can be accessed on
those
○ Challenging with actual college applications - especially dinosaur platforms (Apply TX,
platforms with no auto-save, platforms that make students search out what is missing (don’t
point out what is missing)
○ Challenging with typing essays
● Solution: Application workshops (students: bring your own laptop), brainstorm
essays together and type up outline in student’s words

37.
Memory
● Challenge: Ever notice that your students mostly don’t read emails?
○ Brains don’t feel the need to retain as much information as they used to because we can
“Google it” or “Youtube it”
○ Prefer to ask you questions that you have already sent them answers to?
● They are using you like Google. Their parents will too.
● Solution:
○ Combat by making short videos (Snagit!, Camedia, Facebook Live)
○ Sending shorter, more concise emails in spurts.

38.
Collaborative Learners
Pros:
● Helpful note-taking story with
student questions
● Group project tools, when group
projects work.
● Learning from each other, trying
together in small groups or
individually before performing
Cons:
● Seeking everyone’s input on:
○ Essays!
○ College List
○ Help with technology
● Seem to require more approval
● More image conscious

39.
Managing Expectations:
Candy Store:
● “I’ll just apply there because I will be the
exception that gets in”
● Unreasonably long lists - news stories praising
student who was accepted at 50 colleges
● More expectation and awareness of where you
are applying and going to go
● Marketing plans to get more applications,
especially in the case of selective schools
● Increased number of essays, applications, and
expectations of them compared to their
parents
● Increased selectivity of college since their
parents.
Instant Gratification:
● Sending test scores, transcripts, rec letter
- these things do not arrive instantly.
● Waiting on admissions answers
● Student portals - waiting on materials to
process and show up.

40.
EMAIL
● Students do not generally or regularly check their email
● Texting, Snapchat etc are their primary means of communication
● Setting up student portals
● College follow up emails for missing items - students aren’t always getting
them!
● Tell them to check their email. You might be horrified by how full their inboxes
are!

41.
Questions?

42.
IECA Fall
Conference
Please fill out the evaluation
form after this session—your
feedback helps IECA plan
future conferences.

43.
Contacts
Stefano Papaleo, Director of Undergraduate Admission, Lynn University
● spapaleo@lynn.edu
Casey Decker, Assistant Director of Undergraduate Admission, Chapman University
● cdecker@chapman.edu
Christine D. Bowman, Dean of Enrollment Services
● bowmanc@southwestern.edu
Cyndy McDonald, President, GuidedPath/McDonald & Associates
● cyndy@guidedpath.net
Aubrey Groves, Advisor, Davis Groves Educational Services
● aubrey@davisgrovesedu.com