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Cyndy McDonald2013          © 2013 MyCCA.net - Unless otherwise noted
Webinar Series 1: Basics of Financial Aid •   Help families understand the financial aid process and where they fit in • ...
Presenters/Contributors  Cyndy McDonald  • Owner McDonald & Associates College    Consulting & My College Consultant Assi...
College Affordability Open the mystery box of college funding for families Help families make appropriate college choice...
Not a Cookie Cutter Process One size DOES NOT fit all people. Families need to know how their family situation will fit ...
Exponential Increase Enrollment management contributes to process Increases in merit awards has outpaced increases in ne...
A Picture         is worth a         thousand           words…(C) 2009 College Inroads, All rights reserved
What is Strategic Enrollment Management ? Definition: Enrollment Management is the strategic and selective use of offers ...
What SEM does Increases “net tuition revenue” streams • Increase “full pays” • Lower the discount rate • Increase the enr...
How to Enroll the Class You Want               (C) 2009 College Inroads, All rights reserved
What drives financial aid packaging? “A student’s willingness to pay is the most important factor in determining the size...
Quick Take“Good luck getting any institution to tell you exactly how they handle ability to pay as a driver in their admit...
(C) 2009 College Inroads, All rights reserved
What’s My Flavor Ta i l o r i n g c o l l e g e a f f o r d a b i l i t y t o                  family needs
College Affordability Shaper Categories 1.  Introducing the concept  of 3 affordability types based  on Family EFC: High ...
Scholarship Fallacy Q:    Why do families look for outside  scholarships? A:        To replace family contribution Real...
Finding your flavor1.   Help families     calculate their     Estimated Family     Contribution                           ...
Other possible factors•   Own business (under 100    employees) or farm with high    expenses/medium income• Home ownershi...
Matching              AffordabilityTailoring affordability to each family’s situation           Log into College Affordabi...
Calculating EFC
Identifying Income Elements
Identifying Asset Elements
Finding a Financial Match Use EFC Categories Use EFC Strategies Find and add Tagged Lists Use Targeted Search More li...
Advisor tip:           •Adding affordability to           your practice is easy           and beneficial           • Choos...
Next Steps…   Watch a demo & see how MyCCA.net’s College    Planning & Funding tools work together.    2/28 @ 10am PT/1pm...
Next Webinar: Following the Money: Merit   Scholarships & How to Find Them          Tuesday, Mar. 5th 1:00 pm EST Underst...
Feel Free to Contact me: Cyndy McDonald cyndy@mycca.net
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College Affordability: An Insider's Look - College Financial Planning Webinar Series (2/26/13)

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Have you ever wondered how colleges decide how much need based grants or loans a student receives? Do you wonder how to use this information to create an affordability plan for college funding for your families? This webinar will teach you more about the college tuition discounting practice called "Strategic Enrollment Management" and how to determine a family's funding approach by determining which category they fall into. This information can help transform how you help families approach college affordability planning. This is the second in a series of three seminars on college funding being offered by MyCCA.net. Register today!


During this webinar you will learn:

The basics of Strategic Enrollment Strategies.
How to utilize the Competitive Student Quotient gauges in MyCCA.net to build college affordability plans.
How to transform your practice using proven college affordability planning strategies.

Presenter: Cyndy McDonald, PPS, MA, is a recognized expert in this area and a member of HECA, IECA, NACAC, NCAG, & WACAC

Published in: Education
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College Affordability: An Insider's Look - College Financial Planning Webinar Series (2/26/13)

  1. 1. Cyndy McDonald2013 © 2013 MyCCA.net - Unless otherwise noted
  2. 2. Webinar Series 1: Basics of Financial Aid • Help families understand the financial aid process and where they fit in • Use MyCCA.net’s College Affordability Shaper to guide families towards colleges with a financial fit, as a component of the “right” fit 2: College Affordability: An Insider’s Look • Learn more about how college structure financial incentives to students using Strategic Enrollment Management practices • Understand how to utilize Competitive Student Quotient gauges in building college affordability plans 3: Following the Money: Merit Scholarships & How to Find Them • Using the College Affordability Shaper, you can identify and position a student for Merit and other scholarships • Offer a service that makes you stand out
  3. 3. Presenters/Contributors  Cyndy McDonald • Owner McDonald & Associates College Consulting & My College Consultant Assistant (mycca.net) • 22 years of experience • Nationally recognized as having expertise in this area • Does training at national/regional level  Contributions from Michael Davila • Owner/Director College Inroads • attended US Naval Academy & taught there • Currently pursuing a master’s degree with emphasis on Strategic Enrollment management at UT Austin
  4. 4. College Affordability Open the mystery box of college funding for families Help families make appropriate college choices, including college scholarships Be proactive with families • “What are your plans for paying for college?”
  5. 5. Not a Cookie Cutter Process One size DOES NOT fit all people. Families need to know how their family situation will fit into the financial aid process. Introducing a new way to look at college affordability
  6. 6. Exponential Increase Enrollment management contributes to process Increases in merit awards has outpaced increases in need based awards Merit scholarships offers are driven by Strategic Enrollment Management (SEM) goals; supported by data
  7. 7. A Picture is worth a thousand words…(C) 2009 College Inroads, All rights reserved
  8. 8. What is Strategic Enrollment Management ? Definition: Enrollment Management is the strategic and selective use of offers of financial aid to shape the incoming freshman class in furtherance of the institution’s goals. It is distinguished from the allocation of financial aid based on student needs or on academic merit. (C) 2009 College Inroads, All rights reserved
  9. 9. What SEM does Increases “net tuition revenue” streams • Increase “full pays” • Lower the discount rate • Increase the enrollment yield Increases the academic profile of entering freshman class Increases diversity Increases retention Can all of these be simultaneously achieved? (C) 2009 College Inroads, All rights reserved
  10. 10. How to Enroll the Class You Want (C) 2009 College Inroads, All rights reserved
  11. 11. What drives financial aid packaging? “A student’s willingness to pay is the most important factor in determining the size of an aid package” Noel Levitz White Paper “Connecting Enrollment and Fiscal Management” What is “willingness to pay” vs “ability to pay”? Hint: Look at what the College Enrollment Managers look at! Table Analysis… (C) 2009 College Inroads, All rights reserved
  12. 12. Quick Take“Good luck getting any institution to tell you exactly how they handle ability to pay as a driver in their admit decision," said one enrollment manager who requested anonymity. "What they will say is Were need-blind. Thats bull (expletive deleted). They would never tell you exactly how they do it, but they do it all the time.” Quirk, M. (2005, November ). The Best Class that Money Can Buy. Retrieved November 15, 2007, from http://www.theatlantic.com/doc/200511/financial-aid-leveraging/4 (C) 2009 College Inroads, All rights reserved
  13. 13. (C) 2009 College Inroads, All rights reserved
  14. 14. What’s My Flavor Ta i l o r i n g c o l l e g e a f f o r d a b i l i t y t o family needs
  15. 15. College Affordability Shaper Categories 1. Introducing the concept of 3 affordability types based on Family EFC: High Need (Whole), Partial Need (Half-Half), and Merit (Skim) Whole - 1/2 1/2 2. Log in to look at Amy Awesome’s EFC calculations in the College Affordability Shaper Merit 3. View strategies on College Affordability Shaper
  16. 16. Scholarship Fallacy Q: Why do families look for outside scholarships? A: To replace family contribution Real A: Outside Scholarships are part of financial aid • Outside Scholarships DO NOT replace family contributionAffordability strategy:Help families understand how scholarships areactually used in college financing. Using the 3 categories strategy will help.
  17. 17. Finding your flavor1. Help families calculate their Estimated Family Contribution Category Approximate EFC2. Use the EFC to calculate their Whole $11,000 & less family flavor ½- ½ $11,100-$30,000 • Use MyCCA.net’s Merit (Skim) $45,000+ College Affordability Shaper to calculate EFC. Check out the resources for Net Price calculators and more on the Survey Module
  18. 18. Other possible factors• Own business (under 100 employees) or farm with high expenses/medium income• Home ownership or property ownership can create different EFC in FM & IM• Special Circumstances not counted in FM
  19. 19. Matching AffordabilityTailoring affordability to each family’s situation Log into College Affordability Shaper
  20. 20. Calculating EFC
  21. 21. Identifying Income Elements
  22. 22. Identifying Asset Elements
  23. 23. Finding a Financial Match Use EFC Categories Use EFC Strategies Find and add Tagged Lists Use Targeted Search More lists to be added.
  24. 24. Advisor tip: •Adding affordability to your practice is easy and beneficial • Choose the level that is comfortable for you and start there.Education is life itself…
  25. 25. Next Steps… Watch a demo & see how MyCCA.net’s College Planning & Funding tools work together. 2/28 @ 10am PT/1pm ET Email info@mycca.net to register Try MyCCA.net for 30-days for free – zero obligation but all the resources to get started quickly! Visit MyCCA.net & choose “Free 30-day Guest Account”
  26. 26. Next Webinar: Following the Money: Merit Scholarships & How to Find Them Tuesday, Mar. 5th 1:00 pm EST Understand how colleges structure merit awards Learn about net price calculators and their limitations Use MyCCA.nets College Affordability Shaper to help you guide families towards the colleges that best match their financial profile
  27. 27. Feel Free to Contact me: Cyndy McDonald cyndy@mycca.net

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