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The Vardenchi Work Vault

BLACK BEAN
E N G A G E M E N T
The Brief
Vardenchi is a Mumbai based Customized Motorcycle brand.
Vardenchi was looking to showcase their bikes to a larg...
Scope of Work
•
•
•
•

Social Media Management
Content Strategy
Designing and creating communication material required by ...
Approach
Motorcycle Diaries
Motorcycle Diaries were various video blogs showcasing existing patrons’ testimonials and
expe...
Approach
Contest
The Vardenchi Photo Contest was a contest run during the Superbike Festival 2013 in Pune.
During which, c...
Facebook Posts
Facebook Posts
Twitter Posts
Twitter Posts
Web Video Blog
Results
•
•
•
•

Saw a spike in Facebook followers by a hefty 4300
Number of Twitter followers increased by a modest 237
2...
Thanks for your time!
If you think anyone of this is interesting
Or most of it is just plain confusing
Or generally would ...
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Vardenchi Work Vault

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Vardenchi Work Vault

  1. 1. The Vardenchi Work Vault BLACK BEAN E N G A G E M E N T
  2. 2. The Brief Vardenchi is a Mumbai based Customized Motorcycle brand. Vardenchi was looking to showcase their bikes to a larger audience. They felt the need to create a digital community for passionate bike fans and propagate their leadership. Apart from this, Vardenchi wanted to motivate potential customers to consider their line of bikes.
  3. 3. Scope of Work • • • • Social Media Management Content Strategy Designing and creating communication material required by Vardenchi for social media Strategic Marketing Consultancy
  4. 4. Approach Motorcycle Diaries Motorcycle Diaries were various video blogs showcasing existing patrons’ testimonials and experiences with their Vardenchi will give a personal touch to the blog. @VardenchiLife covered the life of a Vardenchi owner. With testimonials from his family, friends, neighbors and most importantly from him, a video taken of these people were given an overall feedback. Photo of the Day A photo of a new/past motorcycle, the team working, a new sale etc was posted as the photo of the day.
  5. 5. Approach Contest The Vardenchi Photo Contest was a contest run during the Superbike Festival 2013 in Pune. During which, contestants were made to take a picture and tag themselves. The photo with the most likes, won the contest.
  6. 6. Facebook Posts
  7. 7. Facebook Posts
  8. 8. Twitter Posts
  9. 9. Twitter Posts
  10. 10. Web Video Blog
  11. 11. Results • • • • Saw a spike in Facebook followers by a hefty 4300 Number of Twitter followers increased by a modest 237 22 Mentions and 30 Retweets daily on Twitter This was achieved in a mere 45 days, without any paid advertisements
  12. 12. Thanks for your time! If you think anyone of this is interesting Or most of it is just plain confusing Or generally would like to meet us Then do drop us a line! alet@myblackbean.com +91 97640 01729 deepti@myblackbean.com +91 99232 1122 myblackbean.com follow us @myblkbean BLACK BEAN E N G A G E M E N T

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