Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

How to increase event effectiveness with mobile apps

3,318 views

Published on

According to recent research, most meetings are a waste of time. Attendees don't engage with event content, they don't participate and as a result don't learn anything. The good news is that mobile event apps make meetings more effective by boosting networking, learning and many other benefits.

Published in: Business
  • Login to see the comments

  • Be the first to like this

How to increase event effectiveness with mobile apps

  1. 1. 17 09 2015 56 rue Dombasle, F-75015 Paris – www.myqaa.com +33 6 23 73 62 72 – contact@myqaa.com How to Increase Event Effectiveness with Mobile Apps Rosa Garriga Mora Marketing & Communications, myQaa
  2. 2. Agenda The principle of value creation for events How mobile event apps support learning and networking objectives Case studies Q&A
  3. 3. www.myqaa.com +33 9 72 41 66 13 – contact@myqaa.com How do meetings really create value?
  4. 4. www.myqaa.com +33 9 72 41 66 13 – contact@myqaa.com Influence participants to DO something which adds value to stakeholders at the lowest possible cost
  5. 5. www.myqaa.com +33 9 72 41 66 13 – contact@myqaa.com
  6. 6. www.myqaa.com +33 9 72 41 66 13 – contact@myqaa.com The ROI Methodology
  7. 7. How do event apps make your meetings more effective?
  8. 8. Most learning environments are NOT effective
  9. 9. www.myqaa.com +33 9 72 41 66 13 – contact@myqaa.com “82% of delegates fail to fully engage with event content”* *Source: Mediamaker http://www.c-mw.net/newsdetails/4236/82-of-delegates-fail-to-fully-engage-with-event-content-according-to-s
  10. 10. 42% write shopping lists instead of taking notes
  11. 11. 18% fake urgent phone calls
  12. 12. 23% take longer bathroom breaks to help pass the time
  13. 13. www.myqaa.com +33 9 72 41 66 13 – contact@myqaa.com “Only 18% view events as an opportunity to learn”* *Source: Mediamaker http://www.c-mw.net/newsdetails/4236/82-of-delegates-fail-to-fully-engage-with-event-content-according-to-s
  14. 14. www.myqaa.com +33 9 72 41 66 13 – contact@myqaa.com “48% are too shy to ask questions”* *Source: Mediamaker http://www.c-mw.net/newsdetails/4236/82-of-delegates-fail-to-fully-engage-with-event-content-according-to-s
  15. 15. www.myqaa.com +33 9 72 41 66 13 – contact@myqaa.com Improve learning
  16. 16. Increase networking
  17. 17. www.myqaa.com +33 9 72 41 66 13 – contact@myqaa.com Extend the event lifespan
  18. 18. www.myqaa.com +33 9 72 41 66 13 – contact@myqaa.com Boost engagement
  19. 19. www.myqaa.com +33 9 72 41 66 13 – contact@myqaa.com “Attendance engagement increases by 33% when using mobile technology”* *Source: Frost & Sullivan http://www.prnewswire.com/news-releases/frost--sullivan-technology-key-in-transforming-meetings-and- events-232840181.html
  20. 20. Seamless user experience
  21. 21. 1. Improve learning 2. Increase networking 3. Extend event lifespan Behavioural change
  22. 22. Case studies
  23. 23. www.myqaa.com +33 9 72 41 66 13 – contact@myqaa.com Facilitating a brainstorming session with 1,200 top executives
  24. 24. www.myqaa.com +33 6 23 73 62 72 – contact@myqaa.com
  25. 25. www.myqaa.com +33 6 23 73 62 72 – contact@myqaa.com Gathering +500 questions from +1000 people
  26. 26. www.myqaa.com +33 9 72 41 66 13 – contact@myqaa.com Enabling networking between 30,000 people
  27. 27. Questions? rosa.garriga@myqaa.com

×