Social media


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Social media

  1. 1. A brief overview Meng Xiong 9/22/2010
  2. 2. Any form of online publication or presence that allows end users to engage in multi-directional conversations in or around the content on the website ( What is Social Media?
  3. 3. How do you view Facebook/Twitter? Perceptions… Used for updating friends and family on what you are currently doing How do you view LinkedIn? Used for creating and managing professional profile and contacts
  4. 4. Security Things to think about… Sarah Palin’s email was hacked into in 5 minutes Birthday ZIP Code Security Question: Where did you meet your husband
  5. 5. Security Things to think about… Your bank account in 15 minutes… • Hack your email using Facebook and internet searches • Get your email address and where you bank • Go to your bank website i.e. • Reset password, send to email • Log into bank account, transfer funds
  6. 6. • Nothing online is private Things to think about… • Once posted, it becomes the public domain. Assume that EVERYONE can and will read it, even if it is marked as private Be careful what you post because:
  7. 7. • 70 % of hiring managers reject applicants based on information found online at social media sites and google (Washington Post, 1/28/2010) Things to think about… • Ellen Simonetti – Fired from Delta for disparaging blogs on her website “Diary of a Flight Attendant” even though she did not specifically name Delta as her employer What you post as it may affect you professionally • Conner Riley – Offered a job at Cisco. Tweeted that she hated the work and was not hired • Dan Leone – Fired from the Philadelphia Eagles for posting his thoughts on a player trade.
  8. 8. • Is the topic appropriate for EVERYONE to see … friends, family and employers included. Things to think about… • Is the topic appropriate for the media you are using? While posting, ask yourself… • Are you posting during working hours? • Sometimes when you post is as important as what you post
  9. 9. ManageYour Profile • Add a picture • Use key words in your profile – Mortgage insurance, closings, policies etc… • Ask people to join you and/or your group • Personalize your social media URL – change numbers into name – • Participate in online groups
  10. 10. • Be careful of what you post – it may affect your personal and professional career Recap • Be careful what information you allow others to see • Make sure you use the appropriate medium for what you are going to post • Manage your profile to make it easier for people to find you