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Marianna Swallow - Talk Like TED

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How to prepare a compelling, concise, and effective talk.
Presented at NCSL Summit -2016

Published in: Business

Marianna Swallow - Talk Like TED

  1. 1. DEEP DIVE: TALK LIKE TED NCSL Summit 2016 Marianna Swallow mariannaswallow.com
  2. 2. A little about me… • Former actress and Improv performer • Graduate of the Second City Conservatory • Professional trainer & speaker since 1997 • Ukulele novice • Author, 21 Ways to Engage Your Audience (amazon)
  3. 3. GOAL: STEPS TO MAKE TALKS COMPELLING & CONCISE
  4. 4. a about today’s
  5. 5. “How will use this in my
  6. 6. In this hour we’ll cover… 1. Purpose 2. Takeaways 3. Audience
  7. 7. ANTIDOTE TO RAMBLING: PREPARATION
  8. 8. ALWAYS PREPARE. EVEN IF YOU’VE BEEN DOING THIS FOR 20 YEARS…
  9. 9. …YES, EVEN IF YOU’VE GIVEN THIS SPEECH BEFORE.
  10. 10. “STYLE WITHOUT SUBSTANCE IS AWFUL.” — CHRIS ANDERSON, HEAD OF TED TED TALKS
  11. 11. Beware the expert. — Marianna Swallow
  12. 12. Three tips for a compelling, concise, TED-like talk: 1. Know Your Purpose 2. Know Your Takeaways 3. Plan for Your Audience
  13. 13. Three tips for a compelling, concise, TED-like talk: 1. Know Your Purpose
  14. 14. WHAT’S YOUR PURPOSE?
  15. 15. PURPOSE STATEMENT What is your specific purpose?
  16. 16. Purpose statement My goal is to _______________. I want my audience to (know/do/feel) __________________ .
  17. 17. Know your purpose My goal is to teach my audience how to draft a bill. I want my audience to (know/do/feel) the first three steps to draft a bill effectively.
  18. 18. Three tips for a compelling, concise, TED-like talk: 1. Know Your Purpose 2. Know Your Takeaways 3. Plan for Your Audience
  19. 19. Three tips for a compelling, concise, TED-like talk: 2. Know Your Takeaways
  20. 20. What do you want them to leave with? • This may be time-driven. • Should be short, concise. • If they leave with only …. –One thing? Two things? Three things?
  21. 21. ALL CONTENT MUST SUPPORT YOUR PURPOSE.
  22. 22. SUPPORTING YOUR PURPOSE MAKES IT CONCISE.
  23. 23. OVERVIEW OF TED FORMAT
  24. 24. Introduction: Preview Why this is important (effect on jobs, outcomes, etc.) Main Concept(s) Implications Conclusion (recap, questions) Source: TED Talks The TED Guide to Public Speaking, by Chris Anderson
  25. 25. “IT'S MUCH EASIER TO PULL IN AN AUDIENCE BY FRAMING THE TALK AS AN INTRIGUING RIDDLE THAN A PLEA FOR THEM TO CARE.” — CHRIS ANDERSON, TED TALKS
  26. 26. In short… 1. What? 2. So What? 3. Now What? Source: TED Talks The TED Guide to Public Speaking, by Chris Anderson
  27. 27. Quick Prep Tips For last-minute talks … 1. Grab a notecard. 2. Write 3 most important things. 3. Off you go.
  28. 28. Three tips for a compelling, concise, TED-like talk: 1. Know Your Purpose 2. Know Your Takeaways 3. Plan for Your Audience
  29. 29. Three tips for a compelling, concise, TED-like talk: 3. Plan for Your Audience
  30. 30. CONNECTING WITH YOUR AUDIENCE MAKES IT COMPELLING.
  31. 31. In order for adults to learn… …2 things …3 ways to connect
  32. 32. TWO things 1. The whys
  33. 33. WHAT IS IMPORTANT, AND WHY?
  34. 34. TWO things 2. The WIIFM?
  35. 35. WIIFM: What’s in it for me?
  36. 36. THREE ways to connect 1. Make it relevant. 2. Make it engaging. 3. Speak their language.
  37. 37. 1. RELEVANT: What is important, and why? …relate to real world
  38. 38. 2. ENGAGING: Communication styles Learning styles
  39. 39. Communication Styles DISC —Dominance —Influencer —Steadiness —Conscientious
  40. 40. 2. ENGAGING: Learning styles
  41. 41. Learning Styles Auditory Visual Tactile
  42. 42. 3. SPEAK THEIR LANGUAGE Meet them where they are Explain jargon & acroynms “Beware the expert.”
  43. 43. “LANGUAGE WORKS ITS MAGIC ONLY TO THE EXTENT IT IS UNDERSTOOD BY LISTENER AND SPEAKER.” — CHRIS ANDERSON, TED TALKS
  44. 44. Notes on making a video…
  45. 45. Plan it out Rehearse a minimum of ONCE without taping Slow down Allow pauses Mix elements to reinforce learning Borrow from TED! Anticipate questions
  46. 46. YOUR QUESTIONS GO HERE.
  47. 47. Resources TED Talks, Chris Anderson ted.com Watch talks, borrow what you like. The 10-Minute Trainer, AUTHOR atd.org Association for Talent Development
  48. 48. TED talks to view & deconstruct Anthony Goldbloom – “The jobs we’ll lose to machines…” Amy Cuddy – “Your body language shapes...”
  49. 49. Thank You! Marianna Swallow mariannaswallow.com
  50. 50. Thank You! Marianna Swallow mariannaswallow.com
  51. 51. Thank You! Marianna Swallow mariannaswallow.com

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