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Fidelity presentation

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Fidelity presentation

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Fidelity presentation

  1. 1. PrivateandConfidential BroadcastAudienceResearchCouncil©MMXIV,AllRightsReserved
  2. 2. PrivateandConfidential BroadcastAudienceResearchCouncil©MMXIV,AllRightsReserved Impact of celebrity hosts / celebrity guests on TV programmes A BARC India Ratings Fidelity Analysis 30.08.2015
  3. 3. PrivateandConfidential BroadcastAudienceResearchCouncil©MMXIV,AllRightsReserved Impact of Celeb Anchors and Celebrities on channels and genres • Arnab Goswami on leave – News Hour, Times Now • Kapil Sharma absent – Comedy Nights with Kapil, Colors • Different celebrities in different episodes – Jhalak Dikhla Jaa, Colors
  4. 4. PrivateandConfidential BroadcastAudienceResearchCouncil©MMXIV,AllRightsReserved Times Now and the English News genre • Arnab Goswami was on vacation on 20-22 July • Impact on Times Now ratings • More than 60% Drop in Ratings ’000 between 9-11 pm All India • Increase again on Thu, 23 July • The next slide attempts to see if there is an impact on overall English News as well, in two markets • All India • Mega Cities All analysis in Rat’000 for Males, 22+, NCCS AB
  5. 5. PrivateandConfidential BroadcastAudienceResearchCouncil©MMXIV,AllRightsReserved All India – 60%+ drop in Times Now ratings; Ratings for other English News Channels grow 0 10 20 30 40 50 60 70 80 90 100 Mon, 06 Jul Tue, 07 Jul Wed, 08 Jul Thu, 09 Jul Fri, 10 Jul Sat, 11 Jul Sun, 12 Jul Mon, 13 Jul Tue, 14 Jul Wed, 15 Jul Thu, 16 Jul Fri, 17 Jul Sat, 18 Jul Sun, 19 Jul Mon, 20 Jul Tue, 21 Jul Wed, 22 Jul Thu, 23 Jul Fri, 24 Jul Times Now Other Eng News M, 22+, AB, All India Sum of 30 min Rat’000 Sum of 30 min Ratings’000 between 21:00-23:00
  6. 6. PrivateandConfidential BroadcastAudienceResearchCouncil©MMXIV,AllRightsReserved Mega Cities – 50%+ drop in Times Now ratings; Ratings for other English News Channels grow 0 10 20 30 40 50 60 70 Mon, 06 Jul Tue, 07 Jul Wed, 08 Jul Thu, 09 Jul Fri, 10 Jul Sat, 11 Jul Sun, 12 Jul Mon, 13 Jul Tue, 14 Jul Wed, 15 Jul Thu, 16 Jul Fri, 17 Jul Sat, 18 Jul Sun, 19 Jul Mon, 20 Jul Tue, 21 Jul Wed, 22 Jul Thu, 23 Jul Fri, 24 Jul Times Now Other Eng News M, 22+, AB, 6 Mega Cities Sum of 30 min Rat’000 Sum of 30 min Ratings’000 between 21:00-23:00
  7. 7. PrivateandConfidential BroadcastAudienceResearchCouncil©MMXIV,AllRightsReserved Highlights • Times Now ratings dropped 60% in All India and 50% in Mega Cities between 9 and 11 pm on days that Arnab was absent • Interestingly, the drop between 9:00-9:30 was only 13%, indicating that people came in, realised that Arnab was not on air, and switched the channel • English News genre did not have a drop in this time band • Indicating that people switched on to other English News channels on these days
  8. 8. PrivateandConfidential BroadcastAudienceResearchCouncil©MMXIV,AllRightsReserved Colors - Comedy Nights with Kapil • Kapil Sharma did not host Comedy Night with Kapil in Weeks 30 and 31 (10-11:30 pm) • Wk 30 - Arshad Warsi • 35% drop in Ratings’000 • Wk 31 - Sajid Khan • 38% drop in Ratings’000 • Increase again in Week 32 All analysis in Rat’000 for 2 TGs in HSM • All Individuals • Females, 15+, NCCS AB
  9. 9. PrivateandConfidential BroadcastAudienceResearchCouncil©MMXIV,AllRightsReserved All Viewers - Colors lost more than 1 in 3 eyeballs when Kapil was absent; Other Hin GECs did not get these eyeballs 0 5,000 10,000 15,000 20,000 25,000 30,000 35,000 40,000 45,000 50,000 Week 27 Week 28 Week 29 Week 30 Week 31 Week 32 Colors Other Hin GEC HSM, All 4 yrs+, C&S HHs 1L+ Sum of 30 min Rat’000 Sum of 30 min Ratings’000 between 22:00-23:30 on Sunday
  10. 10. PrivateandConfidential BroadcastAudienceResearchCouncil©MMXIV,AllRightsReserved Female TG - Colors lost more than 1 in 3 eyeballs when Kapil was absent; Other Hin GECs did not get these eyeballs 0 2,000 4,000 6,000 8,000 10,000 12,000 14,000 Week 27 Week 28 Week 29 Week 30 Week 31 Week 32 Colors Other Hin GEC HSM, F 15 yrs+ AB, C&S HHs 1L+ Sum of 30 min Rat’000 It took Colors one additional week to regain the Core Hindi GEC TG Sum of 30 min Ratings’000 between 22:00-23:30 on Sunday
  11. 11. PrivateandConfidential BroadcastAudienceResearchCouncil©MMXIV,AllRightsReserved Highlights • Colors lost 35% and 38% eyeballs in the two weeks respectively when Kapil was absent • Other Hindi GECs did not gain from this loss of Colors • Loyal viewers of Kapil Sharma came back in Week 32, when he returned • It took Colors one additional weeks to regain the Core Hindi GEC TG of F, 15+, AB in HSM 1L+
  12. 12. PrivateandConfidential BroadcastAudienceResearchCouncil©MMXIV,AllRightsReserved Do different celebrities on every episode impact ratings? • Jhalak Dikkhla Jaa on Colors, Sat 9-10:30 pm • Week 32-Rishi Kapoor and Abhishek Bachchan to promote All is Well • Week 33 - Saif Ali Khan + Katrina Kaif to promote Phantom • Week 34 - Salman Khan to promote Hero All analysis in Rat’000 for 2 TGs in HSM • All Individuals • Females, 15+, NCCS AB
  13. 13. PrivateandConfidential BroadcastAudienceResearchCouncil©MMXIV,AllRightsReserved Slight dip in Week 33, but no significant variations No impact of different celebrities in different episodes 0 10,000 20,000 30,000 40,000 50,000 60,000 Week 29 Week 30 Week 31 Week 32 Week 33 Week 34 Colors Other Hin GEC HSM, All 4 yrs+, C&S HHs 1L+ Sum of 30 min Rat’000 Abhishek Bachchan / Rishi Kapoor Saif Ali Khan / Katrina Kaif Salman Khan Sum of 30 min Ratings’000 between 21:00-22:30 on Saturday
  14. 14. PrivateandConfidential BroadcastAudienceResearchCouncil©MMXIV,AllRightsReserved No impact of different celebrities in different episodes in the Core Hindi GEC TG 0 2,000 4,000 6,000 8,000 10,000 12,000 14,000 16,000 Week 29 Week 30 Week 31 Week 32 Week 33 Week 34 Colors Other Hin GEC HSM, F 15 yrs+ AB, C&S HHs 1L+ Sum of 30 min Rat’000 Abhishek Bachchan / Rishi Kapoor Saif Ali Khan / Katrina Kaif Salman Khan Sum of 30 min Ratings’000 between 21:00-22:30 on Saturday
  15. 15. PrivateandConfidential BroadcastAudienceResearchCouncil©MMXIV,AllRightsReserved Highlights • Celebrities have very little impact on ratings of a show having different celebrities in each episode • Even a big name like Salman Khan generates similar ratings as any other star
  16. 16. PrivateandConfidential BroadcastAudienceResearchCouncil©MMXIV,AllRightsReserved ಧನ್ಯವಾದಗಳು ‫شکریہ‬ நன்றி ਤੁਹਾਡਾ ਧੰਨਵਾਦ धन्यवाद ధన్యవాదాలు આભાર Solving the Puzzle © Broadcast Audience Research Council August 2015 www.barcindia.co.in

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