Social Media Model

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A Roadmap for Business

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Social Media Model

  1. 1. A Model for Social Media A Roadmap for Business A RedShift Presentation by mary wynne-wynter
  2. 2. Agenda • Pre-requisites • Experiential learning • Actionable metrics
  3. 3. External Internal The Same Issues
  4. 4. Agenda • Pre-requisites • Experiential learning • Actionable metrics • Examples: External - Internal
  5. 5. Pre-requisites • Acceptance • Strategy • Content • Community • Voice • Purpose
  6. 6. Acceptance • Shift in power • Commerce: from seller to buyer • Knowledge: from employer to employee • Transparency & authenticity • Nothing like traditional media • No direct link to sales • Not a campaign
  7. 7. Content
  8. 8. Community • Who are they? • What do they know? • What do they need? • How to respond?
  9. 9. Community: Segmentation Example
  10. 10. Voice: Be Integral • I am • We are
  11. 11. Purpose: Be Integral • Is this initiative good for me? • ...for us? • ...for the community? • ...for a greater good?
  12. 12. Integral Voice & Purpose
  13. 13. Agenda • Pre-requisites • Experiential learning • Actionable metrics • Examples: External - Internal
  14. 14. Experiential Learning • Think Qualitative • Example: Return on Natural Influence: - RO(n)I • Social Capital • Brand Awareness • Sense Response
  15. 15. Experiential Learning • Ask good questions and make good assumptions about: • Industry • Business • Market • Customers
  16. 16. Experiential Learning Assumptions are core individual and collective (culture) beliefs that are examined for truth.
  17. 17. Experiential Learning • How to begin • Do no harm • Roadmap to RO(n)I
  18. 18. Experiential Learning Model
  19. 19. Agenda • Pre-requisites • Experiential learning • Actionable metrics • Examples: External - Internal
  20. 20. Actionable Metrics • Quantitative: track the process • What’s changed as a result of our initiative? • Drill down to actions/responses • Are changes in agreement with assumptions and core beliefs? • Adjust/change assumptions/beliefs • Adjust/change process • Repeat - Model
  21. 21. Example: Model
  22. 22. Agenda • Pre-requisites • Experiential learning • Actionable metrics • Examples: External - Internal
  23. 23. Examples: External Focus • What are you doing? • Connect and share • Create your own • Centralized “me” Custom Platforms • Serve and support
  24. 24. Internal - Intranet Focus • what are you working on? • get things done • get projects done Success stories • IBM-Beehive-Wiki- Media Library- Enterprise Tagging Custom Platforms • Best Buy-Blue Shirt Nation
  25. 25. www.redshifthome.com www.redshiftblog.com

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