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Mwt Eloqua


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Mwt Eloqua

  1. 1. Michael W. Thomas
  2. 2. Agenda <ul><li>My place in the CRM Industry </li></ul><ul><li>My CRM Experience </li></ul><ul><li>State of CRM and why Eloqua </li></ul><ul><li>My Strengths </li></ul><ul><li>My Weaknesses </li></ul>
  3. 3. CRM Industry Achievements <ul><li>National President and Board member of the CRM Association </li></ul><ul><li>2004 CRM Magazine Most Influential CRM Leader Award </li></ul><ul><li>2005-2008 Peppers and Rogers Group 1to1 Impact Awards Judge </li></ul><ul><li>Advisory Board member of CRMandDW </li></ul><ul><li>Editorial Advisory Panel of Touch Briefings </li></ul><ul><li>2007 1to1 Magazine Customer Champion </li></ul><ul><li>Co-host of Radio Show “Technology for Business Sake” </li></ul><ul><li>2007 Executive Insight Conference CRM Speaker </li></ul>
  4. 4. CRM Experience <ul><li>ADP- System Consultant, Sales and Sales Trainer and Regional Sales Manager </li></ul><ul><li>Oracle Corporation – Sr. CRM/HRMS Product Consultant, National SWAT Team </li></ul><ul><li>PeopleSoft – South East Regional CRM/HCM Product Consultant Manager </li></ul><ul><li>CRM Essentials- certified implementation partner, Microsoft CRM certified implementation partner, Eloqua, Exact Target and GOT! partner </li></ul><ul><li>Consulted with TNT on bringing Eloqua on board </li></ul><ul><li>Implemented with Knowlagent </li></ul>
  5. 5. Why Eloqua enhances the CRM (*PPT) Experience <ul><li>Increases Marketing/Sales Collaboration (Leads vs. Inquiries) </li></ul><ul><li>Improves lead determination and efficiency </li></ul><ul><li>Enables marketing and sales best practices </li></ul><ul><li>Enhances user Adoption (Outlook) </li></ul><ul><li>Leverages the web, Web 2.0 usage to determine funnel designation </li></ul><ul><li>Potential customer readiness direction, focus and action </li></ul><ul><li>Continuous customer activity to fuel future campaigns </li></ul><ul><li>* People, Process and Technology </li></ul>
  6. 6. My Strengths <ul><li>CRM Insight and Credibility </li></ul><ul><li>Passionate Presenter </li></ul><ul><li>Personal and Engaging as well as the ability to not just hear but listen </li></ul><ul><li>Ability to relate to any audience, technical, C-Level, end user </li></ul><ul><li>Understands sale cycles and the strategic role of the Solution Engineers </li></ul><ul><li>Reliable and dependable </li></ul>
  7. 7. My Weaknesses <ul><li>Overly enthusiastic at times </li></ul><ul><li>I work hard at staying organized and use all of the tools available </li></ul><ul><li>Closet introvert </li></ul><ul><li>I sometimes over answer when a simple yes or no will suffice. I have learned to determine which is appropriate for the specific situation. </li></ul>
  8. 8. What I bring to Eloqua <ul><li>Experience </li></ul><ul><li>Credibility </li></ul><ul><li>CRM Insight </li></ul><ul><li>CRM Industry Relationships </li></ul>
  9. 9. Personal <ul><li>Husband and father of 3 incredible kids. </li></ul><ul><li>Fitness Fanatic </li></ul><ul><li>AVID Reader and Music Lover </li></ul><ul><li>SCUBA Diver </li></ul>
  10. 10. People can be divided in 3 Groups <ul><li>Those who watch things happen, </li></ul><ul><li>Those that wonder what happen, </li></ul><ul><li>Those that MAKE things happen ! </li></ul><ul><li>Always expect to win……. </li></ul>