Understanding“Optimization” LESSON FOURINTERNET MARKETERS BOOTCAMP MARC SAXE RESORTOPPORTUNITIES.COM FINDIZE.COM FINDIZE AND GET FOUND
In This Lesson: You Will: Define and Spell “Optimization” Define and Use “Optimization” in Two Contexts: “SearchEngine Optimization” “Conversion Optimization” Write Both Correctly Discuss the Difference
“Optimization” Merriam-Webster Defines: “Optimization” An act, process, or methodology of Making something as fully perfect, functional, or effective as possible (as a design, system, or decision); Specifically : the mathematical procedures (as finding the maximum of a function) involved in this. Let’s All Spell: “Optimization”
Search Engine “Optimization” Wikipedia Defines:Search Engine “Optimization” Search engine optimization (SEO) is the process of: Improving the visibility of a website or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results.
Conversion “Optimization” In Internet Marketing, Wikipedia Defines:Conversion “Optimization” as: Conversion optimization, or conversion rate optimization is: The method of creating an experience for a website or landing page visitor, to Increase the Percentage of Visitors that: Convert into Customers!
“Optimization”“Search Engine “ConversionOptimization” means: Optimization” means: Higher Rankings on More Effective: Search Engines Landing Pages Content Better Position in SERPs Forms More Competitive against Others More Customers: More Visitors Per Site Visit Per Dollar of Advertising Lower Costs Per Page View More Dollar$$$ More Dollar$$$:
Review “Optimization”: Increasing the number of sales on a web site is called: _________________________________________ Appearing closer to the top of search results pages is the result of ? _________________________________________ The Process of making something as perfect as possible is called: _________________________________________
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