Which one of these people can help you make a change – which figure are you aiming your campaign at
Stage 2.1 2.3
Stage 2.1 – 2.3Why is it important to have a clear understanding of who youraudience is going to be?Think about your issue – which groups, people, organisations doyou want to make the biggest impression on? Why?
KEY TERM ‘Important decision maker’A person in a position of power and influencethat can help you make the change you want tosee happen e.g. Prime Minister, MPs, HeadTeachers etc.
In this section need to clearly demonstrate who you are aiming yourcampaign at and why? What your key points are and what want tochange. You must demonstrates who the important decisions makersare and you need to justify how these decision makers can help youto achieve your goals.
Decisions Makers Write down all of the ways in which these people could help you to achieve your campaign goal. Then, Rank them from 1-5 with 1 being most helpful. Be prepared to justify your decisions
Every good campaign has a clear and emotivemessage Yes We I have a Can! dream…. Deeds not words Education is a right not a privilege
What is your inspirational message?Create a slogan that not only inspires people butsums up what your campaign is about. BE PREPARED TO SHARE YOUR MESSAGE!!
Key PointsThink about your issue - whatspecifically do you want tochange?• What do you want people to know about your issue Tip:• What legislation do you You need to fully justify each want to change? key point to get top marks• In what way do you want to e.g. we want people to know influence people opinions? the percentage of homeless• How do you want people people in the UK so that affected by your issue to be they fully understand the treated? extent of this problem and why it needs to be tackled