Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Brand Identity Project                           Mark Wilson IISunday, March 20, 2011
MARC2 Productions              The name of my company is Marc2 Productions and is pronounced              mark-deuce. The ...
COMPETITORS LOGO                            tttttttttttttttttttttttttttttttt                            tttttttttttttttttt...
INSPIRATIONSSunday, March 20, 2011
LOGO DRAFTS I would describe the Marc2 sound as a bold and edgy sound that flows together smoothly. Therefore,  the idea l...
FINAL DRAFTS  After a long debate between drafts 1 and 3, I finally chose draft 3 because of its sleek modern style       ...
CORPORATE CULTURE                                       VISIONThe purpose of Marc2 Productions is to provide an amazing cu...
MISSION STATEMENT  The mission of Marc2 Productions is to capitalize on the growing  entertainment market across the natio...
TAGLINE ?                       WHO DOES IT BETTER                                                     ?➡ The tagline is p...
TAGLINE                         WHO DOES IT BETTERSunday, March 20, 2011
Upcoming SlideShare
Loading in …5
×

Wilson Mark Brand Identity

422 views

Published on

Published in: Entertainment & Humor
  • Be the first to comment

  • Be the first to like this

Wilson Mark Brand Identity

  1. 1. Brand Identity Project Mark Wilson IISunday, March 20, 2011
  2. 2. MARC2 Productions The name of my company is Marc2 Productions and is pronounced mark-deuce. The name Marc2 is a nickname that was given to me by a friend and is a shortened variation of my full name (Mark Wilson II). STRENGTHS WEAKNESSES -Allows me to brand myself through -Spelling of name vs. pronunciation my company. could cause confusion. -Name is protectable and available -Domain name is currently in use by according to USPTO.gov another party. -It is an arbitrary markSunday, March 20, 2011
  3. 3. COMPETITORS LOGO tttttttttttttttttttttttttttttttt tttttttttttttttttttttttttttttttt tttttttttttttttttttttttttttttttt tttttttttttttttttttttttttttt I feel this logo displays a good understanding of the Laws of branding. Particularly the laws of Shape and Color.Sunday, March 20, 2011
  4. 4. INSPIRATIONSSunday, March 20, 2011
  5. 5. LOGO DRAFTS I would describe the Marc2 sound as a bold and edgy sound that flows together smoothly. Therefore, the idea logo for my company should consist of a wordmark or lettermark with dominant but simplefeatures, and a smooth relaxing color. I had the liberty of meeting with a graphic designer by the name of Taurus Stills to discuss some of my ideas for my company logo. The following are the drafts which I presented to him and the final results. Draft 1 Draft 2 Draft 3Sunday, March 20, 2011
  6. 6. FINAL DRAFTS After a long debate between drafts 1 and 3, I finally chose draft 3 because of its sleek modern style and soothing colors. Draft 2 was a bit too masculine. Draft 1 Draft 3 Blue is a calming color and signifies intelligence, reassurance and trust. Draft 2 ce Strong yet simple e fa e typ n c uli as MSunday, March 20, 2011
  7. 7. CORPORATE CULTURE VISIONThe purpose of Marc2 Productions is to provide an amazing customer experience while building the hopes of artist’s that are not financially capable of achieving greater success. BELIEF We believe that when an individual from a community succeeds, it helps to uplift the community and builds a strong support system.Sunday, March 20, 2011
  8. 8. MISSION STATEMENT The mission of Marc2 Productions is to capitalize on the growing entertainment market across the nation through the production and promotion of high quality entertainment. Located in Orangeburg, South Carolina, Marc2 will become profitable through its initiates contracts to third party labels. The mission statement speaks to our employees as well as our readers and will be located in our office and on our website.Sunday, March 20, 2011
  9. 9. TAGLINE ? WHO DOES IT BETTER ?➡ The tagline is provocative and speaks to the consumer.➡ The tagline is bold, confident and reinforces the brandmessage.➡ The tagline is effective because it is short, unique andeasy to remember.➡ The tagline distinguishes us from the competitor bymaking the consumer think about our competitorsthrough us.Sunday, March 20, 2011
  10. 10. TAGLINE WHO DOES IT BETTERSunday, March 20, 2011

×