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Digital Marketing On A Budget

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For accompanying video, see https://www.youtube.com/watch?v=LhSeXIlvP4U.

Given at ad:tech Asean 2015 http://www.adtechasean.com/ July 8th in Singapore by MWI's CEO Josh Steimle @joshsteimle, who is typing this, so I'll break out of the third person.

I was assigned this topic, and it was a fun one. I love being able to give actionable tips, and this deck includes 10 of them--all free or very close to free. Most not all that time consuming either. Ranges from basics like "Get a mobile friendly site already!" (with some more details on how) to how to come up with ideas for blog posts. Oh, and of course, you can't leave out HARO (Help A Reporter Out).

Shoutouts to Wil Reynolds at http://www.seerinteractive.com/, Moz https://moz.com/, Gartner, HostGator, Yoast, Google, Canva, SlideShare, TinyLetter, YouTube, Chinese Obama, and Chris Reed with http://blackmarketing.com/.

Published in: Marketing

Digital Marketing On A Budget

  1. 1. asean Digital marketing on a budget.
  2. 2. Digital marketing for tech companies. @joshsteimleasean Introductions.
  3. 3. Digital marketing for tech companies. @joshsteimleasean 79% plan to spend more on digital marketing. Source: Econsultancy Marketing Budgets 2015 Report
  4. 4. Digital marketing for tech companies. @joshsteimleasean What about the 21% who don’t?
  5. 5. Digital marketing for tech companies. @joshsteimleasean
  6. 6. Digital marketing for tech companies. @joshsteimleasean Two problems.
  7. 7. Digital marketing for tech companies. @joshsteimleasean No money, no people.
  8. 8. Digital marketing for tech companies. @joshsteimleasean 10 ways to boost digital marketing with almost no time, no money.
  9. 9. Digital marketing for tech companies. @joshsteimleasean Mobile is a thing. A big thing.
  10. 10. Digital marketing for tech companies. @joshsteimleasean Global smartphone shipments Source: Statista
  11. 11. Digital marketing for tech companies. @joshsteimleasean Mobile data traffic, Asia-PAC, 2014-2019 Source: Cisco
  12. 12. Digital marketing for tech companies. @joshsteimleasean Feature phone and smartphone shipments in Asia, 2008-2020 Source: Jefferies & Company
  13. 13. Digital marketing for tech companies. @joshsteimleasean Global PC shipments, 2009-2015 Source: Gartner
  14. 14. Digital marketing for tech companies. @joshsteimleasean “PC sales fell to 12% of worldwide device shipments in 2015.” Source: Gartner
  15. 15. Digital marketing for tech companies. @joshsteimleasean “Half of all YouTube traffic comes from smartphones and tablets.” Source: YouTube CEO, Susan Wojcicki
  16. 16. Digital marketing for tech companies. @joshsteimleasean Asia mobile trends: - Cheap smartphones - Cheap broadband - Growing middle class
  17. 17. Digital marketing for tech companies. @joshsteimleasean Common mobile marketing mistakes.
  18. 18. Digital marketing for tech companies. @joshsteimleasean Mistake #1: No ideas.
  19. 19. Digital marketing for tech companies. @joshsteimleasean Mistake #2: No plan.
  20. 20. Digital marketing for tech companies. @joshsteimleasean Mistake #3: Bad plan.
  21. 21. Digital marketing for tech companies. @joshsteimleasean Start out right.
  22. 22. Digital marketing for tech companies. @joshsteimleasean Focus on the customer.
  23. 23. Digital marketing for tech companies. @joshsteimleasean
  24. 24. Digital marketing for tech companies. @joshsteimleasean Tip #1: Mobile website.
  25. 25. Non mobile friendly site. Problems: 1. Small text, hard to read 2. Thumb too big to click on navigation. 3. Nav on left side (have to reach thumb across whole screen).
  26. 26. Mobile friendly Not mobile friendly { { Which would you choose?
  27. 27. Digital marketing for tech companies. @joshsteimleasean Tip #2: SEO basics.
  28. 28. Digital marketing for tech companies. @joshsteimleasean Tip #3: Google My Business.
  29. 29. Digital marketing for tech companies. @joshsteimleasean Tip #4: Blog.
  30. 30. Digital marketing for tech companies. @joshsteimleasean Tip #5: Infographics.
  31. 31. Digital marketing for tech companies. @joshsteimleasean
  32. 32. Digital marketing for tech companies. @joshsteimleasean
  33. 33. Digital marketing for tech companies. @joshsteimleasean Tip #6: HARO.
  34. 34. Digital marketing for tech companies. @joshsteimleasean Keys to Success • Respond quickly • Include “HARO - [story request]” in subject line • Give them what they want, nothing extra • Give them what they want in the first sentence
  35. 35. Digital marketing for tech companies. @joshsteimleasean Tip #7: SlideShare.
  36. 36. Digital marketing for tech companies. @joshsteimleasean Tip #8: Curate content.
  37. 37. Digital marketing for tech companies. @joshsteimleasean Tip #9: Write as an unpaid contributor.
  38. 38. Digital marketing for tech companies. @joshsteimleasean Tip #10: YouTube.
  39. 39. asean Questions? josh@mwi.com @joshsteimle

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