1. @joshsteimle
Digital marketing for
tech companies.

2. Digital marketing for
tech companies.
@joshsteimle
@joshsteimle
Introduction
I help things grow at MWI
Write for Forbes, Entrepreneur, SCMP, more.
Enjoy family, reading, trail running, reading, writing, skateboarding.

3. Digital marketing for
tech companies.
@joshsteimle
@joshsteimle
What do you do?

4. Digital marketing for
tech companies.
@joshsteimle
@joshsteimle
I’ve got just 20 minutes
with you. Let’s keep it
short.

5. Digital marketing for
tech companies.
@joshsteimle
@joshsteimle
3 ideas

6. Digital marketing for
tech companies.
@joshsteimle
@joshsteimle
Targeted ads on
LinkedIn

7. Digital marketing for
tech companies.
@joshsteimle
@joshsteimle
Case study:
HubSpot

8. Digital marketing for
tech companies.
@joshsteimle
@joshsteimle
What they targeted:
Company, job title, job
function and groups.

9. Digital marketing for
tech companies.
@joshsteimle
@joshsteimle
Results:
CTRs of 0.1% to 0.3%
(60% higher than other social networks)

10. Digital marketing for
tech companies.
@joshsteimle
@joshsteimle
Results:
Average CPC of $3.
(They were paying 200% more on other channels)

11. Digital marketing for
tech companies.
@joshsteimle
@joshsteimle
Content marketing on
SlideShare

12. Digital marketing for
tech companies.
@joshsteimle
@joshsteimle
SlideShare is the
YouTube of slide decks.

13. Digital marketing for
tech companies.
@joshsteimle
@joshsteimle
SlideShare stats:
- 3 billion presentation views per month
- 15 million+ presentations
- 400,000+ new presentations per month

14. Digital marketing for
tech companies.
@joshsteimle
@joshsteimle
How easy is it to get a
few thousand views?
Heck, even I can do it.

15. Digital marketing for
tech companies.
@joshsteimle
@joshsteimle

16. Digital marketing for
tech companies.
@joshsteimle
@joshsteimle
SlideShare quick tips:
1. Killer cover slide
2. Powerful title/headline
3. Optimize for search
4. Include links

17. Digital marketing for
tech companies.
@joshsteimle
@joshsteimle
Digital PR with
infographics

18. Digital marketing for
tech companies.
@joshsteimle
@joshsteimle
What is an
infographic?

19. Digital marketing for
tech companies.
@joshsteimle
@joshsteimle

20. Digital marketing for
tech companies.
@joshsteimle
@joshsteimle

21. Digital marketing for
tech companies.
@joshsteimle
@joshsteimle
How can an
infographic help me
get leads?

22. Digital marketing for
tech companies.
@joshsteimle
@joshsteimle
Case study:
RunRepeat.com

23. Digital marketing for
tech companies.
@joshsteimle
@joshsteimle
Step 1:
They asked a question

24. Digital marketing for
tech companies.
@joshsteimle
@joshsteimle
“Which nation’s
runners perform best
in marathons?”

25. Digital marketing for
tech companies.
@joshsteimle
@joshsteimle
Step 2:
They found the answer

26. Digital marketing for
tech companies.
@joshsteimle
@joshsteimle
“In this study, we compared
the marathon performance
across nations. With a database
of 2,195,588 marathon results,
this analysis is the largest in
history.”

27. Digital marketing for
tech companies.
@joshsteimle
@joshsteimle
Step 3:
They created the
infographic

28. Digital marketing for
tech companies.
@joshsteimle
@joshsteimle

29. Digital marketing for
tech companies.
@joshsteimle
@joshsteimle
Step 4:
They contacted writers
a. Chose 500 largest newspapers
b. Identified writers who had written
about running previously
c. Found 72 with public email addresses
d. Sent custom pitch to each one
e. After publication, sent standardized
pitch to the rest

30. Digital marketing for
tech companies.
@joshsteimle
@joshsteimle
Results:
6-month growth = 1,267%
(monthly web traffic)

31. @joshsteimle
Want more?
mwi.hk/blog