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Digital Marketing For Tech Companies

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@joshsteimle
Digital marketing for
tech companies.

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Digital marketing for
tech companies.
@joshsteimle
@joshsteimle
Introduction
I help things grow at MWI
Write for Forbes, E...

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Digital marketing for
tech companies.
@joshsteimle
@joshsteimle
What do you do?

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Digital Marketing For Tech Companies

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You already know about SEO and PPC--here are three digital marketing tactics you may not have tried. My presentation was given to an audience of tech companies and programmers, but it applies to any type of company, whether a startup or established enterprise. These tactics can work on a shoestring budget, or you can pour some real budget in for more dramatic growth.

You already know about SEO and PPC--here are three digital marketing tactics you may not have tried. My presentation was given to an audience of tech companies and programmers, but it applies to any type of company, whether a startup or established enterprise. These tactics can work on a shoestring budget, or you can pour some real budget in for more dramatic growth.

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Digital Marketing For Tech Companies

  1. @joshsteimle Digital marketing for tech companies.
  2. Digital marketing for tech companies. @joshsteimle @joshsteimle Introduction I help things grow at MWI Write for Forbes, Entrepreneur, SCMP, more. Enjoy family, reading, trail running, reading, writing, skateboarding.
  3. Digital marketing for tech companies. @joshsteimle @joshsteimle What do you do?
  4. Digital marketing for tech companies. @joshsteimle @joshsteimle I’ve got just 20 minutes with you. Let’s keep it short.
  5. Digital marketing for tech companies. @joshsteimle @joshsteimle 3 ideas
  6. Digital marketing for tech companies. @joshsteimle @joshsteimle Targeted ads on LinkedIn
  7. Digital marketing for tech companies. @joshsteimle @joshsteimle Case study: HubSpot
  8. Digital marketing for tech companies. @joshsteimle @joshsteimle What they targeted: Company, job title, job function and groups.
  9. Digital marketing for tech companies. @joshsteimle @joshsteimle Results: CTRs of 0.1% to 0.3% (60% higher than other social networks)
  10. Digital marketing for tech companies. @joshsteimle @joshsteimle Results: Average CPC of $3. (They were paying 200% more on other channels)
  11. Digital marketing for tech companies. @joshsteimle @joshsteimle Content marketing on SlideShare
  12. Digital marketing for tech companies. @joshsteimle @joshsteimle SlideShare is the YouTube of slide decks.
  13. Digital marketing for tech companies. @joshsteimle @joshsteimle SlideShare stats: - 3 billion presentation views per month - 15 million+ presentations - 400,000+ new presentations per month
  14. Digital marketing for tech companies. @joshsteimle @joshsteimle How easy is it to get a few thousand views? Heck, even I can do it.
  15. Digital marketing for tech companies. @joshsteimle @joshsteimle
  16. Digital marketing for tech companies. @joshsteimle @joshsteimle SlideShare quick tips: 1. Killer cover slide 2. Powerful title/headline 3. Optimize for search 4. Include links
  17. Digital marketing for tech companies. @joshsteimle @joshsteimle Digital PR with infographics
  18. Digital marketing for tech companies. @joshsteimle @joshsteimle What is an infographic?
  19. Digital marketing for tech companies. @joshsteimle @joshsteimle
  20. Digital marketing for tech companies. @joshsteimle @joshsteimle
  21. Digital marketing for tech companies. @joshsteimle @joshsteimle How can an infographic help me get leads?
  22. Digital marketing for tech companies. @joshsteimle @joshsteimle Case study: RunRepeat.com
  23. Digital marketing for tech companies. @joshsteimle @joshsteimle Step 1: They asked a question
  24. Digital marketing for tech companies. @joshsteimle @joshsteimle “Which nation’s runners perform best in marathons?”
  25. Digital marketing for tech companies. @joshsteimle @joshsteimle Step 2: They found the answer
  26. Digital marketing for tech companies. @joshsteimle @joshsteimle “In this study, we compared the marathon performance across nations. With a database of 2,195,588 marathon results, this analysis is the largest in history.”
  27. Digital marketing for tech companies. @joshsteimle @joshsteimle Step 3: They created the infographic
  28. Digital marketing for tech companies. @joshsteimle @joshsteimle
  29. Digital marketing for tech companies. @joshsteimle @joshsteimle Step 4: They contacted writers a. Chose 500 largest newspapers b. Identified writers who had written about running previously c. Found 72 with public email addresses d. Sent custom pitch to each one e. After publication, sent standardized pitch to the rest
  30. Digital marketing for tech companies. @joshsteimle @joshsteimle Results: 6-month growth = 1,267% (monthly web traffic)
  31. @joshsteimle Want more? mwi.hk/blog

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