Delivered at CommunicAsia2015 in Singapore on 3 June, 2015 by MWI's CEO, Joshua Steimle.
"I had to keep it high level because I had about 20 minutes to talk about mobile marketing to an audience I knew beforehand I wouldn't get to know anything about," said Steimle. "It's this huge conference and people choose what they want to go to in the moment, so it could be anyone."
Steimle kept it short and sweet, setting the stage for where mobile penetration is going in Asia, and the opportunities for companies that figure out mobile marketing before their competitors. "We tend to believe all our competitors are super savvy and on top of this stuff, when the reality is that with relatively rare exceptions, they're not doing much of anything," Steimle says. "That shouldn't be an excuse for us to do nothing, it should get us excited about being the first to do it, and to do it well."
Steimle's presentation ranged across mobile marketing topics including responsive design, mobile usability, mobile advertising, and SEO. Steimle noted that after Google released its mobile algorithm update last month, mobile-friendly sites started showing up in Google search results on mobile devices with a "mobile-friendly" label. "If you're on your smartphone and you do a Google search and you see two websites come up in the search results, and one of them has a "mobile-friendly" label and the other doesn't, which one are you going to click on?" Steimle asks.