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Firestarter Introduction


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Firestarter Introduction

  1. 1. Ignite the focus and drive to deliver growth and profitability, whatever your business.B2B Sales Growth Business Analytics Project ExecutionLead Generation Real World Sales Tools Optimised Sales PropositionsGo to Market Delivery Leadership & Direction Organisational Transformation
  2. 2. Common problems our clientsface “Sales are flat; we just can‟t get beyond a certain level” “The business is all about 1 or 2 key people” “Sales efforts are ad-hoc, not systemised, no real process” “‟Selling‟ is not necessarily the natural skill set of the business leaders” “There‟s too much going on to get any clarity of thinking” “The business could benefit from some „big hitters‟, but that‟s too expensive” “Our organisational shape is stale – not positioned for the future” “Margin lines are static – „we always do what we‟ve always done‟” “Business analytics are poor – we don‟t actually „know the business‟ that well” “Ultimately our goal is to „exit‟, to sell our business, but we‟re nowhere near ready” New energy and focus needed…
  3. 3. Firestarter Leadership Team Chris O’Riordan Matt Wheeler Liza Bewick Leading teams from 2 – 300 for over 15 Matt is a proven commercial marketing Liza specialises in organisational change years, Chris has always driven fast impact specialist with over 15 years‟ experience management using over 20 years‟ high and results through leadership and in planning, commercialisation, level leadership experience to build high systematic execution of principles, implementation and relentless delivery of performing, sustainable teams quickly processes and deployable tools. sales and marketing initiatives. and effectively. Key Attributes: Key Attributes: Key Attributes: Expert in B2B sales Expert in commercial marketing Transforms businesses Maximises revenue and profit Optimises sales propositions Drives organisational change Develops business leaders Drives „go to market‟ strategies Identifies, & develops key people Creates high performing teams Delivers real sales tools Challenges convention Makes things happen Gets the job done Brings the best out of people “Good business leaders create a vision, articulate the vision, passionately own the vision, and relentlessly drive it to completion”
  4. 4. The Firestarter Values “We are what we repeatedly do. Excellence, therefore, is not an act but a habit.”
  5. 5. The Firestarter Growth Continuum The Growth Continuum 1 Marketing and Lead Generation Regular, rhythmic input of leads from various sourcesCommercially driven tactical activities at 4 2 Structured Approach with sales people different customer Customer Base Sales Closing and ‘doing the right things lifecycle stages Fulfilment and New Customer at the right time’ Management Acquisition 3 Project Execution Systematic and centrally controlled, with defined processes
  6. 6. Rolling our sleeves up….Super-Charge your sales performance for positive impact Sales Engines Project Execution Leadership & Direction Sales Tools Growth & Profit Lead Generation Go to Market Organisational Optimised Sales Maximise Revenue Optimised Sales Delivery Change Propositions & Profit Propositions Detailed Execution Strategic Business Recurring Monthly Sales Team Planning Direction Analytics Revenue Deployment and Tactical Activities Tailored Commercial Business Performance Specialist Service Recruitment Marketing Performance Sales Training & Deployment Training and Sales Monitoring Coaching KPI Measurement Mentoring Productivity Sales and Growth Sales Toolkit Performance Operational Initiatives Process Sales Growth Implementation Management Consistency Commercial Process Go to Market Growth Continuum Business Rhythm & Rigour Implementation Delivery Progress & Achievement “The only way to predict the future is to create it”
  7. 7. Igniting the fire, gettinggoing…Next stage: The Firestarter Exploration Meeting Possibly the most important 2 hours you will ever spend thinking about your business Facilitated definition of “what you are actually trying to do with your business (& life)” Definition of headline goals and situational analysis of each one Crystallisation of the 5 Key Areas that your business needs to focus on Delivery of a detailed, line by line Execution Plan (examples available) Taking the first steps in a Partnership that will really make things happen! JUST TRY IT, YOU WON’T LOOK BACK! Note: The Firestarter Exploration Meeting is free of charge, is best done when fresh, without interruptions and should involve want to get somewhere, start “If you the really key stakeholders in the business. walking”
  8. 8. Thank You Firestarter Business Solutions Limited Firestarter People Solutions Limited Festival House, Jessop Avenue, Cheltenham GL50 3SH E: W: