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Introduction to the Nacirema
Introduction to the Nacirema <ul><li>Major rituals known as “strecnoc” </li></ul><ul><li>Often involve drug-induced ecstat...
 
 
 
 
 
 
 
 
 
 
 
 
 
 
1984   A.D.
 
 
 
 
Media Ecology
Media are not just tools.
Media are not just means of communication.
Media  mediate  our conversations
Media  change
Media  our conversations  change  change
“ We shape our tools, and thereafter our tools shape us.”   - Marshall McLuhan
 
 
the conversations of our culture happen here
the conversations are controlled by few
the conversations are controlled by few and designed  for the masses
the conversations are always entertaining
the conversations are always entertaining (even the serious ones)‏
the conversations are punctuated by 30 second commercials
the conversations create our culture
the conversations create our culture of irrelevance incoherence and impotence
“ What steps do you plan to take  to reduce the conflict in the  Middle East?”
“ Or the rates of inflation, crime, or unemployment?”
“ What do you plan to do about NATO, OPEC, the CIA, etc.?”
“ I shall take the liberty of  answering for you: ...
“ You plan to do nothing.”
“ You plan to do nothing.” - Neil Postman 1984
“ The public has adjusted to incoherence and been amused into indifference.” - Neil Postman 1984
25 years later ...
 
 
 
“ What we are encountering is a panicky, an almost hysterical, attempt to escape from the deadly anonymity of modern life ...
“ What we are encountering is a panicky, an almost hysterical, attempt to escape from the deadly anonymity of modern life ...
 
Assembly line
 
 
 
It's a one-way conversation
You have to be on TV to have a voice
You have to be on TV to be significant
 
 
 
The MTV Generation <ul><li>Short attention spans </li></ul><ul><li>Materialistic </li></ul><ul><li>Narcissistic </li></ul>...
 
“ in the midst of a fabulous array of historically unprecedented and utterly mind-boggling stimuli ...
“ in the midst of a fabulous array of historically unprecedented and utterly mind-boggling stimuli ... whatever.”
“ in the midst of a fabulous array of historically unprecedented and utterly mind-boggling stimuli ... whatever.” - Thomas...
A brief history of “Whatever” <ul><li>pre-1960s: &quot;Whatever. That's what I meant.&quot; </li></ul><ul><li>Late 60s: &q...
“ I find it hard. It's hard to find, oh well, whatever, nevermind.”
“ I feel stupid, and contagious. Here we are now. Entertain us.”
 
 
 
 
 
flattering
 
A brief history of “Whatever” <ul><li>pre-1960s: &quot;Whatever. That's what I meant.&quot; </li></ul><ul><li>Late 60s: &q...
A brief history of “Whatever” <ul><li>pre-1960s: &quot;Whatever. That's what I meant.&quot; </li></ul><ul><li>Late 60s: &q...
 
 
 
the search for identity and recognition
 
the search for the authentic self
the search for the authentic self Charles Taylor's “Ethics of Authenticity” (1991)‏
Two Slides: Charles Taylor's “Ethics of Authenticity” (1991)‏
Two Slides:  towards ... Charles Taylor's “Ethics of Authenticity” (1991)‏
Two Slides:  towards ... 1. “self-centered modes of self-fulfilment”   Charles Taylor's “Ethics of Authenticity” (1991)‏
Two Slides:  towards ... 1. “self-centered modes of self-fulfilment”   2. “negation of all horizons of significance” Charl...
Two Slides:  towards ... 1. “self-centered modes of self-fulfilment”   disengagement   2. “negation of all horizons of sig...
Two Slides:  towards ... 1. “self-centered modes of self-fulfilment”   disengagement  2. “negation of all horizons of sign...
 
If the conversations of our culture now happen here ...
Why this matters ... <ul><li>not controlled by the few  </li></ul><ul><li>not one-way </li></ul><ul><li>created by, for, a...
Why this might  deeply  matter ... <ul><li>We know ourselves  through our relations with others.  </li></ul><ul><li>New me...
 
Research Ethics
Risks to our Research Subjects <ul><li>Video recording illegal activities </li></ul><ul><li>Video recording statements or ...
Mitigating the risks <ul><li>We become our own “key informants” </li></ul><ul><li>Immediately destroy or adequately alter ...
 
“ If you wish to remain anonymous or speak off the record at any time, inform the researcher on site and they will honor y...
Informed Consent requires:
 
 
 
 
 
 
 
 
 
What are some key cultural trends that you think our documentary should cover?
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Introduction to the Nacirema

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a short introduction to the Nacirema (American spelled backwards) for my Introduction to Cultural Anthropology class (uses several slides from my Personal Democracy Forum talk)

Published in: Education, Technology, Spiritual
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Introduction to the Nacirema

  1. 1. Introduction to the Nacirema
  2. 2. Introduction to the Nacirema <ul><li>Major rituals known as “strecnoc” </li></ul><ul><li>Often involve drug-induced ecstatic experiences (from “anaujiram” and other mind-altering substances)‏ </li></ul><ul><li>Ritual platforms called “egats” </li></ul>
  3. 17. 1984 A.D.
  4. 22. Media Ecology
  5. 23. Media are not just tools.
  6. 24. Media are not just means of communication.
  7. 25. Media mediate our conversations
  8. 26. Media change
  9. 27. Media our conversations change change
  10. 28. “ We shape our tools, and thereafter our tools shape us.” - Marshall McLuhan
  11. 31. the conversations of our culture happen here
  12. 32. the conversations are controlled by few
  13. 33. the conversations are controlled by few and designed for the masses
  14. 34. the conversations are always entertaining
  15. 35. the conversations are always entertaining (even the serious ones)‏
  16. 36. the conversations are punctuated by 30 second commercials
  17. 37. the conversations create our culture
  18. 38. the conversations create our culture of irrelevance incoherence and impotence
  19. 39. “ What steps do you plan to take to reduce the conflict in the Middle East?”
  20. 40. “ Or the rates of inflation, crime, or unemployment?”
  21. 41. “ What do you plan to do about NATO, OPEC, the CIA, etc.?”
  22. 42. “ I shall take the liberty of answering for you: ...
  23. 43. “ You plan to do nothing.”
  24. 44. “ You plan to do nothing.” - Neil Postman 1984
  25. 45. “ The public has adjusted to incoherence and been amused into indifference.” - Neil Postman 1984
  26. 46. 25 years later ...
  27. 50. “ What we are encountering is a panicky, an almost hysterical, attempt to escape from the deadly anonymity of modern life ... and the prime cause is not vanity ... but the craving of people who feel their personality sinking lower and lower into the whirl of indistinguishable atoms to be lost in a mass civilization.&quot;
  28. 51. “ What we are encountering is a panicky, an almost hysterical, attempt to escape from the deadly anonymity of modern life ... and the prime cause is not vanity ... but the craving of people who feel their personality sinking lower and lower into the whirl of indistinguishable atoms to be lost in a mass civilization.&quot; - Henry Seidel Canby 1926
  29. 53. Assembly line
  30. 57. It's a one-way conversation
  31. 58. You have to be on TV to have a voice
  32. 59. You have to be on TV to be significant
  33. 63. The MTV Generation <ul><li>Short attention spans </li></ul><ul><li>Materialistic </li></ul><ul><li>Narcissistic </li></ul><ul><li>Not easily impressed </li></ul>
  34. 65. “ in the midst of a fabulous array of historically unprecedented and utterly mind-boggling stimuli ...
  35. 66. “ in the midst of a fabulous array of historically unprecedented and utterly mind-boggling stimuli ... whatever.”
  36. 67. “ in the midst of a fabulous array of historically unprecedented and utterly mind-boggling stimuli ... whatever.” - Thomas de Zengotita
  37. 68. A brief history of “Whatever” <ul><li>pre-1960s: &quot;Whatever. That's what I meant.&quot; </li></ul><ul><li>Late 60s: &quot;I don't care. Whatever.&quot; </li></ul><ul><li>1990s: MTV Generation – the indifferent &quot;Meh.&quot; </li></ul>
  38. 69. “ I find it hard. It's hard to find, oh well, whatever, nevermind.”
  39. 70. “ I feel stupid, and contagious. Here we are now. Entertain us.”
  40. 76. flattering
  41. 78. A brief history of “Whatever” <ul><li>pre-1960s: &quot;Whatever. That's what I meant.&quot; </li></ul><ul><li>Late 60s: &quot;I don't care. Whatever.&quot; </li></ul><ul><li>1990s: MTV Generation – the indifferent &quot;Meh.&quot; </li></ul>
  42. 79. A brief history of “Whatever” <ul><li>pre-1960s: &quot;Whatever. That's what I meant.&quot; </li></ul><ul><li>Late 60s: &quot;I don't care. Whatever.&quot; </li></ul><ul><li>1990s: MTV Generation – the indifferent &quot;Meh.&quot; </li></ul><ul><li>Late 90s - present: &quot;Whatever. I'll do what I want.&quot; </li></ul>
  43. 83. the search for identity and recognition
  44. 85. the search for the authentic self
  45. 86. the search for the authentic self Charles Taylor's “Ethics of Authenticity” (1991)‏
  46. 87. Two Slides: Charles Taylor's “Ethics of Authenticity” (1991)‏
  47. 88. Two Slides: towards ... Charles Taylor's “Ethics of Authenticity” (1991)‏
  48. 89. Two Slides: towards ... 1. “self-centered modes of self-fulfilment” Charles Taylor's “Ethics of Authenticity” (1991)‏
  49. 90. Two Slides: towards ... 1. “self-centered modes of self-fulfilment” 2. “negation of all horizons of significance” Charles Taylor's “Ethics of Authenticity” (1991)‏
  50. 91. Two Slides: towards ... 1. “self-centered modes of self-fulfilment” disengagement 2. “negation of all horizons of significance” Charles Taylor's “Ethics of Authenticity” (1991)‏
  51. 92. Two Slides: towards ... 1. “self-centered modes of self-fulfilment” disengagement 2. “negation of all horizons of significance” fragmentation Charles Taylor's “Ethics of Authenticity” (1991)‏
  52. 94. If the conversations of our culture now happen here ...
  53. 95. Why this matters ... <ul><li>not controlled by the few </li></ul><ul><li>not one-way </li></ul><ul><li>created by, for, and around networks, not masses </li></ul><ul><li>transform individual pursuits into collective action </li></ul><ul><li>makes “group” formation “ridiculously easy” (Paquet/Shirky)‏ </li></ul>
  54. 96. Why this might deeply matter ... <ul><li>We know ourselves through our relations with others. </li></ul><ul><li>New media create new ways of relating to others. </li></ul><ul><li>New media create new ways of knowing ourselves. </li></ul>
  55. 98. Research Ethics
  56. 99. Risks to our Research Subjects <ul><li>Video recording illegal activities </li></ul><ul><li>Video recording statements or activities that may damage their reputation or status </li></ul>
  57. 100. Mitigating the risks <ul><li>We become our own “key informants” </li></ul><ul><li>Immediately destroy or adequately alter any video that is incriminating or risky to research subject </li></ul><ul><li>Examine video for risks and communicate risks to research subjects </li></ul><ul><li>No video should be published before being checked by Professor Wesch </li></ul><ul><li>Ongoing Process of Informed Consent </li></ul>
  58. 102. “ If you wish to remain anonymous or speak off the record at any time, inform the researcher on site and they will honor your request. Feel free to work with the researcher to present or hide your identity as you wish. In the final production of the documentary you can have your face blurred or anonymity otherwise protected in any way you choose.”
  59. 103. Informed Consent requires:
  60. 113. What are some key cultural trends that you think our documentary should cover?

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