Microsoft Surface

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Microsoft Surface

  1. Microsoft Surface Cody Bagley, Conor Henderson, Chris Semke, Markus Weickenmeier
  2. Agenda Product Introduction Surface Technology - the future of computers Current Marketing Marketing “Surface” in the future Quiz and Give-Aways Conclusion
  3. Product Introduction Cody Bagley
  4. Product Introduction Surface is the first commercially available surface computer from Microsoft Corp It turns an ordinary tabletop into a vibrant, interactive surface The product provides effortless interaction with digital content through natural gestures, touch and physical objects Surface is a 30-inch display in a table-like form factor Surface can simultaneously recognize dozens and dozens of movements such as touch, gestures and actual unique objects that have RFID tags Surface will first ship to commercial partners (Hospitality, Retail, Casinos, Restaurants, and more) and later be available to private users
  5. Surface Technology Markus Weickenmeier
  6. Surface Technology At a high level, Surface uses cameras to sense objects, hand gestures and touch Surface computing is a new way of working with computers that moves beyond the traditional mouse-and-keyboard experience It is a natural user interface Main Functions: Direct interaction. Multi-touch contact Multi-user experience Object recognition
  7. Cradle to Grave Microsoft Google Compete Team (Accounts from my summer internships) get hooked stay in touch with audience push products influential management
  8. Current Marketing Chris Semke
  9. Current Marketing Prototyping Heavy use of visuals, appealing to the senses Commercial application Appealing to Influentials
  10. Marketing Surface in the Future Conor Henderson
  11. Future Marketing Microsoft partners (brand alliance) Marketing in areas of public interest/trade shows Viral marketing, creating buzz The cool factor
  12. Quiz and Give-Away Markus Weickenmeier
  13. Conclusion Chris Semke
  14. Conclusion Surface is the future is the new standard for interfacing a computer Fundamentally changes the way we interact with technology Appeals to all ages Cradle to Grave
  15. Questions, Comments, Concerns? Thank you for your attention!

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