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What to expect from seo campaigns

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Organic SEO is a long-term strategy that meets business goals over time. A organic SEO campaign provides long-term marketing results. An SEO campaign is not website optimization; rather it is a content strategy that helps establish content publication procedure and best practices. We offer a timeline of campaign checkpoints and handy SEO Campaign checklist in this short slideshare.

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What to expect from seo campaigns

  1. 1. What to Expect from SEO Campaigns (HINT: ITS NOT INSTANT GRATIFICATION)
  2. 2. What is an SEO Campaign? AN SEO CAMPAIGN IS A STRATEGY FOR IMPROVING SEARCH ENGINE RANKINGS FOR TARGET KEYWORDS TO MEET BUSINESS GOALS Business goals might include: • Increasing customer conversions • Driving qualified website traffic • Improving brand credibility It is not Website Optimization.
  3. 3. SEO Success is reaching new customers consistently  Organic SEO is a long-term strategy to meet long-term business goals.  Your small business marketing plan should have SEO baked in from the beginning  Organic SEO will provide a lifetime of results ($$)  For instant gratification, try a pay-per-click marketing campaign  PPC results only last as long as you invest ($$$$)
  4. 4. Goals are to establish process - not ‘results’  In SEO, the only constant is change, and you need to be prepared for that  Was there a Google algorithm update? Penguin, Panda, Hummingbird…  New technology, social or topical trends may put your business in a different market position
  5. 5. Setting Realistic SEO Campaign Expectations SEO CAMPAIGN OUTCOMES CANNOT BE PREDICTED – EACH BUSINESS AND INDUSTRY IS DIFFERENT AND THE LANDSCAPE IS CONSTANTLY EVOLVING
  6. 6. Ground Zero: 1-month Milestone  Setup Analytics  Get a snapshot of baseline metrics  Future checkpoints will measure against these metrics  Establish your key performance indicators  Strategy depends on goals  Mix targeted channels and messages to different audiences  Implement lead generation tactics
  7. 7. Pulse Check: 3-month Milestone  Review KPI metrics  Traffic growth  Channel results  Behavior  Review social metrics  Engagement  Sentiment
  8. 8. Analysis: 6-month Milestone  You should have a good idea about the campaign results now  If it is not successful:  Review UX principles  Check search engine best practices  Was there a Google update?  Did you follow the publication standards you established for the campaign?
  9. 9. Audience Engagement: 1-year Milestone  Increase audience engagement  Ask users for opinion on content  Set future goals  Compare KPIs month-to-month
  10. 10. SEO Campaign Checklist User Experience Metrics  High bounce rate?  Check website speed.  Low session duration?  Check above-the-fold content.  Still no change?  Try usability testing. Algorithm Updates  Check sources; beware of speculation  Moz  SEL Content Scorecard  Relevance: Does content solve a problem?  Uniqueness: Is this the best piece on the topic?  Structure: Write for the web.  Visuals: Embedded content increases engagement.  Frequency: Publish predictably.  Conversions: Is tracking working?
  11. 11. Master Web Creations always implements GA goals with monthly monitoring for all our clients. Visit us: http://www.seowebdesignwi.com/ Connect with us: https://www.facebook.com/pages/Master-Web-Creations/ https://plus.google.com/+Masterwebcreationswi/posts https://twitter.com/mwc_ladyj https://www.pinterest.com/mwcladyj/ We offer content development, WordPress websites, social media management, local SEO for small businesses in the greater Milwaukee area.

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