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#2243193/v3 1
elawyer solutions
Web enable business
platforms
Matthew Burgess
Director
April 2013
#2243193/v3 2
Today’s presentation
■ Three parts
■ Why
■ How
■ What
■ Some context, the move forward and questions
#2243193/v3 3
Heads and tails
■ A few things sell a lot and a lot of
things sell a little
□ completely changes 80-20 rule
...
#2243193/v3 4
The long tail
Then (1970s & 80s)
■ Either you’re hot or you’re not
Now (2010)
#2243193/v3 5
Your existing clients are your best opportunity
■ ‘...never invest anything on winning new clients until you...
#2243193/v3 6
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What does that mean for each of us
■ Our long tail = exiting clients
■ Strength relationship with existing c...
#2243193/v3 8
a broken business model
image source: www.freedigitalphotos.net
image creator: graur razvan ionut
#2243193/v3 9
It’s not meant to be hard
■ Web based solutions
■ Only solutions of its kind
■ Public trustee/bespoke
■ Qual...
#2243193/v3 10
#2243193/v3 11
Process
■ Core vs single vs multiple trust estate
planning solutions
■ Online instructions
■ Review and con...
#2243193/v3 12
image source: www.freedigitalphotos.net
image creator: Idea go
Attention
Dog Guardians
Pick up after your
d...
#2243193/v3 13
how is elawyer suitable for all clients?
■ Process flexible enough to cater
for every client (bespoke
solut...
#2243193/v3 14
Core Estate Planning Solution
■ Example: Roger in his early 20’s
Roger is a single young adult
with no depe...
#2243193/v3 15
Core Estate Planning Solution/Single Trust
■ Example: Roger in his late 20’s
Roger and Kerri are a young ma...
#2243193/v3 16
Single Trust Will – Model A
■ Example: Roger at early 30’s
Roger and Kerri now have a child, Tom
aged two (...
#2243193/v3 17
Multiple Trust Solution
■ Example: Roger is a grandparent
Roger has now been
married to Suzette for 22
year...
#2243193/v3 18
Standard with Variation
■ Example: Tom is 20 and is mixing with a bad crowd
Roger has concerns about Tom
re...
#2243193/v3 19
Strategy canvas of elawyer
Price Risk to
adviser
Marketing Legal
complexity
Complexity
of process
Time fram...
#2243193/v3 20
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[#insert payment page from from elaywer website]
#2243193/v3 27
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2
#2243193/v3 29
Support services
■ Adviser tools
■ FAQ
■ Continuing development
■ Adviser services site
■ 1300 elawyer (130...
#2243193/v3 30
Pricing
■ Wholesale not retail
■ Lawyer’s role streamlined
■ Relationship driven
■ Technology – volume
■ Le...
#2243193/v3 31
Way forward
■ Do yourself
■ Don’t make it hard
■ Web tutorial
■ Provide feedback
■ Evolve your business mod...
#2243193/v3 32
Contact details
Presenter: Matthew Burgess
Position: Director
Direct line: 1300 elawyer (i.e. 1300 352 993)...
#2243193/v3 33
#2243193/v3 34
#2243193/v3 35
#2243193/v3 36
Contact
Matthew Burgess
Director
T +61 7 3233 8918
E mburgess@mccullough.com.au
Disclaimer: This presentati...
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Introduction to elawyer web enabled business platform

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elawyer pty ltd is Australia's first virtual law firm and provides comprehensive estate planning and business succession solutions delivered to advisers around the country. This powerpoint provides an introduction to the business model of our web based business platform.

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Introduction to elawyer web enabled business platform

  1. 1. #2243193/v3 1 elawyer solutions Web enable business platforms Matthew Burgess Director April 2013
  2. 2. #2243193/v3 2 Today’s presentation ■ Three parts ■ Why ■ How ■ What ■ Some context, the move forward and questions
  3. 3. #2243193/v3 3 Heads and tails ■ A few things sell a lot and a lot of things sell a little □ completely changes 80-20 rule □ niche offerings ■ The Web is the ultimate marketplace of ideas, governed by the laws of big numbers ■ Popularity no longer has a monopoly on profitability
  4. 4. #2243193/v3 4 The long tail Then (1970s & 80s) ■ Either you’re hot or you’re not Now (2010)
  5. 5. #2243193/v3 5 Your existing clients are your best opportunity ■ ‘...never invest anything on winning new clients until you have captured all the best opportunities in the existing client base’ (Mr Maister)
  6. 6. #2243193/v3 6
  7. 7. #2243193/v3 7 What does that mean for each of us ■ Our long tail = exiting clients ■ Strength relationship with existing clients and referrers
  8. 8. #2243193/v3 8 a broken business model image source: www.freedigitalphotos.net image creator: graur razvan ionut
  9. 9. #2243193/v3 9 It’s not meant to be hard ■ Web based solutions ■ Only solutions of its kind ■ Public trustee/bespoke ■ Quality and cost appropriate ■ Adviser not lawyer driven ■ Compliance focussed
  10. 10. #2243193/v3 10
  11. 11. #2243193/v3 11 Process ■ Core vs single vs multiple trust estate planning solutions ■ Online instructions ■ Review and confirmation ■ Draft documentation ■ Technology based meeting of up to 30 minutes with a specialist lawyers ■ Final documents signed and stored ■ Compliance certificate
  12. 12. #2243193/v3 12 image source: www.freedigitalphotos.net image creator: Idea go Attention Dog Guardians Pick up after your dogs. Thank you Attention Dogs Grrr, bark, woof, Good dog.District of North Vancouver Bylaw 5981-11(i)
  13. 13. #2243193/v3 13 how is elawyer suitable for all clients? ■ Process flexible enough to cater for every client (bespoke solution) ■ Standard solution ■ Standard solution with variation ■ Bespoke
  14. 14. #2243193/v3 14 Core Estate Planning Solution ■ Example: Roger in his early 20’s Roger is a single young adult with no dependants No significant assets apart from small amount of super death benefit of $240,000 and life cover
  15. 15. #2243193/v3 15 Core Estate Planning Solution/Single Trust ■ Example: Roger in his late 20’s Roger and Kerri are a young married couple with no children. They are either renting or have just bought a home and have no plans for children for a few years. They have a small amount of superannuation death benefit of $240,000 and life cover.
  16. 16. #2243193/v3 16 Single Trust Will – Model A ■ Example: Roger at early 30’s Roger and Kerri now have a child, Tom aged two (2). They have a jointly owned home with equity of $400,0000 and Roger has superannuation and life insurance worth $350,000.
  17. 17. #2243193/v3 17 Multiple Trust Solution ■ Example: Roger is a grandparent Roger has now been married to Suzette for 22 years. They are grandparents, as their eldest child Anton has just become a father. Anton’s marriage to Annabel is shaky.
  18. 18. #2243193/v3 18 Standard with Variation ■ Example: Tom is 20 and is mixing with a bad crowd Roger has concerns about Tom receiving an inheritance outright.
  19. 19. #2243193/v3 19 Strategy canvas of elawyer Price Risk to adviser Marketing Legal complexity Complexity of process Time frame to completion Range of offering Quality Lawyer access (7am-7pm, 7 days/week) Empowering of adviser Low Offering level High Online solution elawyer platformBespoke solution
  20. 20. #2243193/v3 20
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  23. 23. #2243193/v3 23
  24. 24. #2243193/v3 24
  25. 25. #2243193/v3 25
  26. 26. #2243193/v3 26 [#insert payment page from from elaywer website]
  27. 27. #2243193/v3 27
  28. 28. #2243193/v3 28 2
  29. 29. #2243193/v3 29 Support services ■ Adviser tools ■ FAQ ■ Continuing development ■ Adviser services site ■ 1300 elawyer (1300 352 993) ■ enquiries@elawyer.net.au
  30. 30. #2243193/v3 30 Pricing ■ Wholesale not retail ■ Lawyer’s role streamlined ■ Relationship driven ■ Technology – volume ■ Legal fees charged to client
  31. 31. #2243193/v3 31 Way forward ■ Do yourself ■ Don’t make it hard ■ Web tutorial ■ Provide feedback ■ Evolve your business model (including pricing) ■ Do it early, do it often
  32. 32. #2243193/v3 32 Contact details Presenter: Matthew Burgess Position: Director Direct line: 1300 elawyer (i.e. 1300 352 993) Email: mburgess@elawyer.net.au
  33. 33. #2243193/v3 33
  34. 34. #2243193/v3 34
  35. 35. #2243193/v3 35
  36. 36. #2243193/v3 36 Contact Matthew Burgess Director T +61 7 3233 8918 E mburgess@mccullough.com.au Disclaimer: This presentation covers legal and technical issues in a general way. It is not designed to express opinions on specific cases. This presentation is intended for information purposes only and should not be regarded as legal advice. Further advice should be obtained before taking action on any issue dealt with in this presentation .

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