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Presentation by Chris Gatewood


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Presentation by Chris Gatewood

  1. 1. Can I Do That? Legal Issue-Spotting as You Blog Chris Gatewood @gatewood5000
  2. 2. 3 things, words to the wise <ul><li>copyright and aggregation </li></ul><ul><li>defamation and libel </li></ul><ul><li>policies and risk management </li></ul>
  3. 3. copyright <ul><li>what </li></ul><ul><ul><li>an original work of expression, fixed in a tangible medium </li></ul></ul><ul><ul><li>(servers and drives are tangible media) </li></ul></ul><ul><ul><li>facts are not covered </li></ul></ul><ul><li>when </li></ul><ul><ul><li>exists at the time of creation </li></ul></ul>
  4. 4. copyright – fair use <ul><li>four factors </li></ul><ul><ul><li>whether copying use is commercial or noncommercial </li></ul></ul><ul><ul><li>the work being copied (purely creative vs. factual) </li></ul></ul><ul><ul><li>how much of the work is used </li></ul></ul><ul><ul><li>the effect of the use upon the potential market for the work </li></ul></ul>
  5. 5. content aggregation <ul><li>do aggregators give traffic or take traffic? </li></ul><ul><ul><li>yes </li></ul></ul><ul><ul><li>commentators or feed scrapers </li></ul></ul><ul><ul><li>how is this different from RSS? </li></ul></ul><ul><ul><li>why do the big guys not block Google? </li></ul></ul><ul><ul><li>permission (license) </li></ul></ul>
  6. 6. defamation <ul><li>definition </li></ul><ul><ul><li>false statement that injures someone's reputation and exposes him to public contempt, hatred, ridicule, or condemnation </li></ul></ul><ul><li>safe harbors </li></ul><ul><ul><li>truth or incredibility </li></ul></ul><ul><ul><li>opinion </li></ul></ul><ul><ul><li>more latitude with public figures </li></ul></ul>
  7. 7. policies <ul><li>companies uncomfortable with employee blogging and social media </li></ul><ul><li>policies on employee blogging / tweeting can manage risks, increase comfort level </li></ul>
  8. 8. watch out for the feds <ul><li>transparency, particularly with product reviews </li></ul><ul><li>FTC regulations, looking for misleading advertising, even if not in actual ads </li></ul>