D&B Digital

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D&B Digital

  1. 2. Proprietary business information about the companies, industries, & people that drive the economy Vast library of more than 20MM pieces of business content to help BDMs make decisions Social Networking Business Intelligence Platform Mobile Mobile access to 28 million company records and 36 million executives D&B’s global commercial database contains more than 130 million business records Industry data and research synthesized from hundreds of sources, used by more than 50,000 business professionals
  2. 3. <ul><li>D&B Digital offers one of the largest audiences of affluent and college educated business decision makers on the Web </li></ul><ul><ul><li>91.9% college educated with over 33% holding post graduate degrees* </li></ul></ul><ul><ul><li>$90,770 Mean Household Income </li></ul></ul><ul><ul><li>55.8% Male / 44.2% Female </li></ul></ul><ul><ul><li>Mean age of 44 years </li></ul></ul><ul><ul><li>49.7% have a market portfolio </li></ul></ul><ul><ul><li>of $99,999 or above </li></ul></ul>*Source – @plan Fall 2008
  3. 4. <ul><li>Search is the dominant source of BDM problem solving </li></ul><ul><ul><li>90% of SMBs use search for business purposes and 65% rely on search engines to aid decision making* </li></ul></ul><ul><ul><li>Search is in our DNA: </li></ul></ul><ul><li>90 % of site users arrive from search queries </li></ul><ul><li>Relevant business content is search engine optimized – appearing within Google’s top organic search results </li></ul><ul><li>80 % of free site users arrive from search queries </li></ul><ul><li>80 % of registered users use Search within Hoover’s </li></ul>

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