Be the first to like this
Business process and knowledge service outsourcing to rural centers is fast catching up. It is evident from the success of Satyam-promoted concept of GramIT – the rural BPO.
Firstly, the concept by itself is a breakthrough in the history of Indian outsourcing business. It has redefined the way businesses can be carried out. Traditionally rural areas were seen as the supply grounds for agricultural products. In light of a rapid evolution of the economy to being a service oriented one, there is a need for bringing villages into the services fold very rapidly because real development of India lies in the prosperity of her 600,000 villages. This objective can be achieved by increasing the share of services in the notional GDP of Indian villages.
In this paper we propose a high-level and a conceptual design that explores the potential of “convergence” that can bring about a sea-change in the rural economies of India while impacting the way business is done. Subsequently we would go about to explain how Satyam Computers, in collaboration with Byrraju Foundation implemented this concept with amazing results. This paper takes an evolutionary approach and explains the various business process improvements that were made possible through convergence before extending the discussion to rural transformation through technological convergence.