Data Sentry Sofia 1     Bulgaria         Martin Paev, CFA                         London                   8 December 2010...
Bulgaria – South-East EuropeOn the main telecom route Western Europe – Turkey – Middle EastOn the cross-road of the Balkan...
DSS Concept Scalable data center 7,000 sq.m. white space 6 floors of white space Tier 3 (TIA-942) or Level 3+ (IBM) 1...
Why Bulgaria?Security?      EU Member state               NATO Member stateStability?     Stable political environment ...
Do Power Savings Matter?                                                                             Source: Europe’s Ener...
ConnectivityBulgaria ranks 5th in the world by quality of broadband Internet(research by Cisco Systems, conducted by Oxfor...
Cheap Quality LaborBulgaria is one of the leading outsourcing destinations globally                                      S...
Data Sentry Sofia 1 Location A growing business district in the area of Sofia Airport Next to Air Traffic Service Author...
Potential Clients IT companies with offices in Bulgaria IT companies with clients in Bulgaria Industrial companies with...
Project Status All permits obtained Government support for the project Construction could start in 1H 2011 Implementat...
CONTACTSMr. Martin Paev, CFAChairmanE-mail: paev@sortis.bgCell: +359 88 50 50 200www.sortis.bg                            ...
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Sortis - Data Sentry Sofia 1 Broad Group Conference London 20101208

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Sortis - Data Sentry Sofia 1 Broad Group Conference London 20101208

  1. 1. Data Sentry Sofia 1 Bulgaria Martin Paev, CFA London 8 December 2010 4th Annual Finance & Investment Forum for Data Centers
  2. 2. Bulgaria – South-East EuropeOn the main telecom route Western Europe – Turkey – Middle EastOn the cross-road of the Balkan Peninsula 2
  3. 3. DSS Concept Scalable data center 7,000 sq.m. white space 6 floors of white space Tier 3 (TIA-942) or Level 3+ (IBM) 14 MW fully redundant power supply General IT load – 4 kW/rack High-density areas (20+ kW/rack) Cold-aisle containment or Hot-aisle containment Targeted PUE < 1.3 3
  4. 4. Why Bulgaria?Security?  EU Member state  NATO Member stateStability?  Stable political environment  Currency pegged to the EURO since 1997  Low budget deficit  Low level of government debtCosts?  Electricity – 41% cheaper than EU average  Leading exporter of electricity for SEE region  Cheap and fast international connectivity  Lowest construction costs in the EU  Skilled low-cost IT laborTaxation?  10% corporate profit tax – lowest in EU  10% flat personal income taxIncentives?  Government incentive schemes  EU grant funding availableClients?  Offices of blue-chip IT companies 4
  5. 5. Do Power Savings Matter? Source: Europe’s Energy Portal Then Bulgaria is your place !!!Data Sentry Sofia 1 - Potential Annual Power SavingsPower Consumption (MW) 14Number of hours in Year 8 760City Sofia Frankfurt/Main Paris London Amsterdam MadridCountry Bulgaria Germany France UK Netherlands SpainElectricity Price (EUR/MW, excl. VAT) 45 132 67 113 99 84Electricity bill (EUR, excl. VAT) 5 518 800 16 188 480 8 216 880 13 858 320 12 141 360 10 301 760Annual Savings (EUR) 10 669 680 2 698 080 8 339 520 6 622 560 4 782 960 5
  6. 6. ConnectivityBulgaria ranks 5th in the world by quality of broadband Internet(research by Cisco Systems, conducted by Oxford University in October 2010).Sofia – residential users internet quality: Download – 14,7 Mbps Upload - 7 Mbps Latency – 52 ms Average Price – EUR 8 / monthMultiple international carriers have fiber-optic lines connecting Bulgariawith Western Europe, Eastern Europe, Turkey and Asia n x 40 Gbps and n x 10 Gbps Planned upgrades to n x 100 Gbps in 2011. 6
  7. 7. Cheap Quality LaborBulgaria is one of the leading outsourcing destinations globally Source: National Social Security InstituteBlue-chip IT companies with development & service offices in Bulgaria: 7
  8. 8. Data Sentry Sofia 1 Location A growing business district in the area of Sofia Airport Next to Air Traffic Service Authority, hosting its own Data Centre Site complies with TIA-942 standards 8
  9. 9. Potential Clients IT companies with offices in Bulgaria IT companies with clients in Bulgaria Industrial companies with offices in Bulgaria International Banks with presence in Bulgaria Media companies Government 9
  10. 10. Project Status All permits obtained Government support for the project Construction could start in 1H 2011 Implementation period – 24 months Investment budget ca. EUR 52 mln (EUR 7,500 / sq.m. WS) Looking for partner with: Possible deal structure: Data center know how Forward purchase Strong brand Long-term lease Sales force Joint venture Outright sale Management contract 10
  11. 11. CONTACTSMr. Martin Paev, CFAChairmanE-mail: paev@sortis.bgCell: +359 88 50 50 200www.sortis.bg 11

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