Economic transitions are difficult
- Abolition of slavery 1833
- Equal payment of women 1970
- Animal rights?
- Biodiversity preservation ?
- Planetary boundaries?
Change drivers, under currents, blind spots & denial
The Dynamics of Change ….
Driving force Dynamics
Change is the outcome of many interacting decisions
Rabobank’s struggle for Allignment on SD
If it is legal it is alright!
Some may worry about people &
planet, but I am responsible for
profit , damnit!
We do’nt want to be
do-gooders, do we?
Sustainability is in the
genes at Rabobank
Sustainability is not a no-brainer in corporate boardrooms
Sustainability is not an option but a
precondition for profitability
Sustainability drives innovation
Am I my brothers keeper?
Limits to Growth 1973
. Limits to Growth estimated that by
now we would begin to see declines in
food production, population, energy
availability and life expectancy. None
of these developments has even begun
to occur, nor is there any immediate
prospect that they will. So the Club of
Rome was wrong at least in the time
frame contemplated. (ExxonMobil
2005, Shell 2009)
Vested interest in denial ?
Limits to Growth: the 40 yr reality check
1900 1950 2000. 2050 2100
1: population 2: food 3: industrial output 4: pollution index 5: resources …
(Meadows et al. 1972, 1992, 2005)
We are still on the overshoot and collapse path
Predicting is hard…..
“if we look at things like renewable
wind, solar, biofuels, we have those
sources over the next 30 years
growing 700-800 percent. But in
the year 2040, they’ll supply just 1
percent”. Rex Tillerson, CEO
Exxon Mobile, March 2013.
hard to imagine the unimaginable
Unaccounted societal costs are socialised
Towards a new, less anthropocentric, perspective on things
The closer the economy approaches the scale of the Planet the more it will have
to conform to the physical behavior mode of the Planet: i.e. become Circular
21C Transition to a Circular Economy also Economic
Hedge against scarcity and driver of corporate innovation and profitablity
Renewable Resources Extracted non-renewable resources
Modern Business Model adress…
Resource Scarcity Changing Legislation Consumer Values
Business Drivers: Cost, Brand Protection, Attraction of Capital
New business models are emerging….
Sustainable Value as a solid basis for Profit
“To us the question is no longer how we can use society to be
successful but rather what we should add to society to be
successful. So, our mission is to make society better” , Trouw, Nov.
“we are a commercial enterprise, but is nicer to make a profit
with good products and leave the world in a better state to
posterity ”, Duurzaam ondernemen, Nov 2007
Food & Agri Industry
Bioneering: the new innovation wave
Agriculture takes centre stage again in providing Food, Feed and Functionals
Bio Based Economy,
The BBE is a new way of working with nature:
To provide superior products: Food, Feed, Functional molecules
Value Drivers :
Environmental: lower footprint , less waste
Economic: cost of feedstock, carbon or waste taxation
Strategic: licence to operate , branding , renewable
Solar Energy, CO2, Water, Soil
Human Ingenuity ,Enabling Capital
Copying Nature on an Industrial Scale
Nederland loopt achter en moet nu inhaalslag maken
Upcycling in the Waste Market
EU waste market 2700 MT
– Only 40% is recycled
NL waste market 60Mton,
– 84% (50MT) recycling, 8MT energy
recovery & composting, 2MT landfill
– Decoupling of GDP & waste volume (-2%)
Turnover 12-13 bn EUR/a, (EUR
– 55% in wholesale of secundary materials .
– 45% waste collection (EUR 2 bn),
preparaton for recycling (EUR 1,5 bn) and
waste treatment (EUR 2 bn).
Consistent Dutch Municipal Solid Waste to Value strategy pays off
Rethinking Mineral Loops
• Farmers around the world require 135 Mio
tons of mineral fertilizer per year
• Traditional urban sanitation wastes 50 M
tons of fertilizer equivalent (N,P,K)
• Time to explore new ways of co-operation
between urban and rural areas , industry and
farming, public and private sector
Municipal waste is a valuable resource that can be put to good use
In Sync with Nature
We can live in abundance
If we co-operate with Nature
Base the economy to the MAX
on renewable resources
(building, food, biomaterials, solar
Recycle abiotic nutrients
The Earth’s Resources are Finite, Human Ingenuity and Solar Energy are Infinite